All About ‘Matched Content Unit’: Google Adsense

In 2015, Google launched Matched Content Unit to help increase user engagement and time spent on the site by promoting relevant content present within the site. According to Googles own research based on the real-time data this matched content unit increased number of pages viewed by 9% and the time spent on site by 10%.

Note:
1. You can’t cross promote your articles/contents from 2 different sites. Matched content recommendations that are generated for each site will be internal to that site.
2. Matched Content units generate recommendations from pages that have Google ads or Matched content units on them.

Matched content units work on mobile, tablet, and desktop and are mostly responsive(the images and text within the unit content) in nature. If your articles do not contain images then text only format will be displayed.

Eligibility for Matched content unit

Eligibility What it means
Not currently eligible to use Matched content Your site doesn’t yet meet minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content Your site meets minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content and show ads in between recommendations Your site meets minimum requirements for traffic volume and number of unique pages, and it can be well monetized.

It has 2 criteria, minimum requirements for traffic volume and number of unique pages. The exact number for traffic is not known but we believe a site with as low as 400-500 unique visits per day is eligible provided it has enough unique pages – because these matched content units must show relevant related content without which it is of not much use to the visitors.

Check eligibility

settings-matched-content-adsense

Log into your adsense account. Go to Settings -> My Sites -> Matched Content.

Here it shows the domains which work well with Matched Content. You can create a Matched Content unit in My Ads section and use this list to see which domains will show good recommendations from pages on that domain.

Add Matched Content To Your Site
Go to MyAds, click on New ad unit button.

adsense-matched-content-native

Select ‘Matched Content‘. To your right hand site you get options to customize the look and feel of your matched content unit. Here you can also opt-in or opt-out of ‘Monetize with Ads’, under Ad options settings.

Next you can also set its font family, title and background color. You can also set the width and height of the matched content unit or else select responsive unit. Save & Get Code. Paste the code inside your website / blog wherever you want this ‘Matched Content Unit’ to appear.

customize-matched-content-adsense

Responsive Matched Content Unit
Matched content units are optimized based on the container size. You can use the preview tool available inside your adsense account to see how the unit changes across different sizes.

Tips on Matched Content Unit Placement

At the end of article matched content

For best results, place your matched content unit directly below your article or in the sidebar.

Earn with Matched Content Unit
You can also show ads, so you earn money while promoting your content. Simply opt-in to show ads and Google will start showing relevant ads to your users whenever it’s appropriate.

We’re already seeing 3 ads along with our own content recommended in Matched Content Unit on one of our blog.

Matched Content Unit on Technotip.com
We got approved for using Matched Content Unit on one of our sites Technotip.com You can check the unit below each article. We’ll update this post after going through the performance report of this Matched Content Unit on our blog.

Let us know if you need to know anything about these units ..I’ll be happy to assist you with whatever I know.

Get Your Phone IMEI Number From The Web

IMEI(International Mobile Station Equipment Identity) is a 15 digit unique number, using which law enforcement authorities can track your phone with the help of network service providers. If you loose your phone and do not have access to your phone bill or the box, there is still a way to recover the IMEI number.

google-settings-android-device

How to get IMEI number?
If you still have your phone, you can dial *#06# to get the 15 digit number. If you have already lost the phone, you can get it by logging into your google account – which you used in your phone to access Google Play Store. Now go to Google Settings. Click on Expand All or the android icon and you’ll get the IMEI number and other details of your phone.



Watch on YouTube.

What to do with IMEI number?
You can register an FIR(First Information Report) and ask service providers to either track the phone or block it, so that no one else can use their service on your phone.

Nexus 6 and Android 5.0 Lollipop

After lot of speculation and rumors / specs and image leaks, Google finally announced Nexus 6 smartphone, Nexus 9 tablet and Nexus Player streaming media device, all running android 5.0 lollipop. Android L was already showcased previously in June 2014 and android 5.0 is the most stable release.

Order it here
Flipkart: Nexus 6
Amazon India: Nexus 6
Amazon: Nexus 6



Lollipop
Android 5.0 is also the first version of Android that’s been optimized for 64-bit architecture. This is important because chips with more bits can handle more memory, which means that a 32-bit chip is designed to handle memory addresses of up to 32 bits while a 64-bit chip is designed to handle memory addresses of up to 64 bits. Obviously, this will enable hardware manufacturers to go with more powerful 64 bit tablets and smartphones.

N6-hero-1600

android 5.0 lollipop will be available on the Nexus 4, Nexus 5, Nexus 7, Nexus 10, and Google Play Edition devices in the coming weeks.

Nexus 6 Specs
Nexus 6 is an addition to large screened mobile devices – along with iPhone 6 Plus and Samsung Galaxy Note 4.
Nexus 6 with 6-inch QHD Display has 2560×1440 pixels resolution.
2.7 GHz quad-core processor (Snapdragon 805) is supported by Adreno 420 GPU
storage variants: 32GB and 64GB (No external MicroSD card slot for storage expansion) for $569 and $649 respectively.
16 GB variant will not be available unlike Nexus 4 and Nexus 5.
3GB of RAM.
Dual front speakers – similar to that found in Moto G 2nd gen.
Capacitive touchscreen.
5.96″ AMOLED Display.
Dimensions: 82.98 mm x 159.26 mm x 10.06 mm
16:9 aspect ratio
Gorilla Glass 3
Weight: 184 g

N6-moreeverything-1600

Battery
3220 mAh Battery – with Motorola’s Turbo Charger support(6 hrs worth of charging in 15 min).
Standby time (Ambient Display on ) up to 250 hours
Standby time (Ambient Display off) up to 330 hours
Internet use time (Wi-Fi) up to 9.5 hours
Internet use time (LTE) up to 10 hours
You get over 24 hours of use from a full charge.
Video playback up to 10 hours

Ports
Micro USB 2.0
Nano SIM
3.5mm audio

Sensors
GPS
Accelerometer
Gyroscope
Magnetometer
Ambient light sensor
Barometer

Camera

Nexus-6-Grid

f2.0 lens and 13 megapixel primary camera with optical image stabilization, HDR+ support for better capturing using the Google Camera app(which comes pre-installed).
It also has 2 MP secondary camera. Nexus 6 comes with Dual LED ring flash and 4K video capture at 30fps.

Nexus-6-front-camera

N6-camera-1600

Pre-order / Purchase Nexus 6

nexus6-sales-pre-order

Available in 2 colors: Midnight Blue, Cloud White

Order it here
Flipkart: Nexus 6
Amazon India: Nexus 6
Amazon: Nexus 6

Google Nexus 6 is going to be available for pre-order from October 29th. The pre-order will be made available on AT&T, Sprint, Best Buy, U.S. Cellular, T-Mobile and the official Google Play Store.

RIP Orkut

Finally Google has decided to shutdown it’s previously famous social networking site – Orkut.

orkut-shutdown

Orkut is a social networking website that is owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Büyükkökten.

  • Shut down date on September 30, 2014
  • You can export your profile data, community posts and photos using Google Takeout (available until September 2016)
  • You can’t create new accounts after June 30, 2014

Orkut had faced various challenges in the past, when it was in the lime lite:
Orkut Like Button
Orkut turns 5 — “Happy Birthday Orkut”
Major Design Makeover: Orkut!
Make Money From Orkut
Attack On Orkut: Ruim Sabado!
Tips to write “about me” section in Orkut.

Wire Transfer(EFT) In India: Google Adsense

Finally Google Adsense team made EFT available for all the accounts which are eligible for payment. I can already see the joy of publishers when they see their adsense account payment system being upgraded to receive their earnings via EFT(Electronic Fund Transfer).

Payment Hold

neft-adsense-wire-transfer-update

Once your account is upgraded, your payments will be on hold until you fill the payment method form.

Bank Information
To start with wire transfer we must obviously first give Google our bank details. So after we enable our payment mode we must fill:

neft-adsense-wire-transfer-bank-information

Account holder name, Bank name, Account number are the ones every one of us understand. Along with this we also need to provide our branch IFSC code and SWIFT code.

Indian Financial System Code (IFSC)
An IFSC is an identification code for your bank and branch. It should contain 11 letters and numbers. For more details, contact your bank.

SWIFT Bank Identifier Code (BIC)
A SWIFT-BIC is a unique identification code for a particular bank or branch. It should contain 8 or 11 characters. For more details, contact your bank.

Not All Branches Have Swift Code
Every branch in India has its own, unique IFSC code. But not all branches have SWIFT code. When I contacted our bank’s( SBI – State Bank of India ) branch manager, he told he has no idea about SWIFT code ..and continued to tell me that we can receive money from other country just by using IFSC code and MICR code.

MICR – Magnetic Ink Character Recognition
Typically MICR code can be used to extract following informations:
Cheque Serial Number
Account Number
Branch or city code of a bank
Transaction code

So MICR isn’t of much use in EFT.

SWIFT Code Solution
Swift code is available only in branches which facilitates currency conversion services – like Forex trading etc. So get the Swift Code from your banks nearest branch which facilitates currency conversion service.

That is, go to your bank branch and ask which is the nearest branch of that bank which facilitates currency conversion or which has a Swift Code. Now ask nearest branches Swift Code and enter it in your adsense payment form. Done. [ You need not fill the ‘intermediary bank details’ and other credit details – they are optional ]

Note: With this introduction of EFT to Indian publishers, Google has removed paying via Cheques. So no monthly snail mails any more 🙁

Got My Nexus 7, and I’m Loving it!

jelly_bean
On social media and other online forums people wait for Nexus device owners to reveal their first hand experience of new android versions. I always wanted to own one, due to the fact that I love android operating system and want to feel the new version changes as soon as possible. But like many of us, I too couldn’t afford to keep buying new devices which release with the release of new android versions. When Nexus 7 tablet PC was released, I was keen to purchase one, but to my disappointment it wasn’t available in India(Play Store) yet.

Nexus7

Some Features
1.2MP front primary camera
7-inch LCD capacitive touchscreen
1280 x 800 pixels resolution
Android 4.1 Jelly Bean (upgradeable) operating system
1.2GHz NVIDIA Tegra 3 quad core processor
16GB internal memory
4325mAH battery
NFC (Android Beam)
Wi-Fi Enabled
1 GB of RAM
Manufactured by Asus with 1 year warranty for device

nexus-7-box.jpg

google-nexus-7-android-tablet-review-1

Google Nexus 7 Tablet In India
As always before purchasing Nexus 7 – 16GB WiFi Tablet, I did read some of the reviews and many had told that it’s an awesome device, but the sound quality isn’t good and WiFi signal is always low compared to their other devices. I’m not a big fan of music, I listen to it maybe 15 to 30 minutes max – but as far as my experience with the device, sound quality is awesome and WiFi strength matches that of my Sony Xperia Arc.

google-nexus-7-android-tablet

I especially love the display and the smoothness – due to the presence of 1.2GHz NVIDIA Tegra 3 quad core processor and 1 GB RAM. No lagging what-so-ever! Gaming freaks would surely fall in love with Nexus 7.

nexus-7-back

Nexus 7 (2013 model)
New Nexus 7 2nd generation tab is better than this in specs, but again, for Rs. 9000 it’s a steal. I’m totally in love.

My Needs
I wanted this device badly, so that I could read a lot of ebooks, but after getting it in my hands, I’ve started loving music even more, a little bit of games and more time for social networks.

Seriously, social networking and reading on Nexus 7 is far better than doing it on my Dell Studio XPS

Cons:
Nexus7-charger-usb-connector
It should have got a better charger port and a better connector wire: sharp edges might damage the screen. And the Nexus 7 16 GB variant doesn’t have support for 3G – but we can root it and make use of USB sticks to access internet on the go, without WiFi. Other essentials like, tablet case, ear phone etc has to be purchased separately. But for Rs 9k, it’s still a great deal 🙂



Best Tablet and Best Price
I was looking for an alternative as the price of Nexus 7 was high when it was released. But later Amazon started selling it for lot less and the 16GB WiFi only model got out of stock soon. Later FlipKart started selling it for lot lesser – I grabbed it immediately!

Pros
Superb display.
Long battery life.
No lag while playing games and using applications.
..and lot of amazing features as listed at the beginning of this article

Note: FlipKart is running 10% cash back offer for a limited period. If you take advantage of this, you would get Nexus 7(WiFi only) 16GB model for Rs 9000
Know more on our forum

nexus7-case

Once you have Nexus 7, its safe to get a case to protect it from accidental damage. Look at this official Nexus 7 Case

android updates: The Best Part!

nexus7-android-4.3-update

I like the fact that, Nexus devices are among the first to get new version android updates. I updated my device immediately to android 4.3 and am eagerly waiting to experience android KitKat – version 4.4

Related Read: Nexus 7 For Rs 9999: Good Deal on FlipKart

Adsense Direct email Support

Adsense is by far the biggest and one of the best ad networks available so far. But we’ve had always heard bad things about its support. The automated machine generated reply publishers got were not of much use to solve their concern. Google does hear it’s users voice! Finally we have Direct email support from adsense team.

adsense-direct-email-support

Criteria to qualify for this direct email support?
You must be constantly earning $25 or more each week! hmm ..not bad, because there are millions of adsense publishers and a large number of them might have silly doubts about working of adsense – which is already explained in detail in the help center, adsense blog etc.

From Adsense Team

Publishers earning more than US$25 (or local equivalent) per week on a consistent basis will be eligible for email support, which they can request via a form in the Help Center. Publishers can see if they qualify for email support and contact one of our specialists.

We look at earnings over the past 5 weeks and focus on longer-term earning trends when assigning support level. This helps prevent publishers from moving between support options too frequently. Publishers who have fluctuations in their earnings that take them above and below US$25 per week may not qualify for higher levels of support until earnings are consistently above US$25.

You could choose a category of concern. If the resource Google provides does not resolve your issue, you’ll see a button to Email a member of adsense support team directly.

Check if you are eligible for direct email support by visiting Help Center and clicking on the email us link.