All About ‘Matched Content Unit’: Google Adsense

In 2015, Google launched Matched Content Unit to help increase user engagement and time spent on the site by promoting relevant content present within the site. According to Googles own research based on the real-time data this matched content unit increased number of pages viewed by 9% and the time spent on site by 10%.

Note:
1. You can’t cross promote your articles/contents from 2 different sites. Matched content recommendations that are generated for each site will be internal to that site.
2. Matched Content units generate recommendations from pages that have Google ads or Matched content units on them.

Matched content units work on mobile, tablet, and desktop and are mostly responsive(the images and text within the unit content) in nature. If your articles do not contain images then text only format will be displayed.

Eligibility for Matched content unit

Eligibility What it means
Not currently eligible to use Matched content Your site doesn’t yet meet minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content Your site meets minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content and show ads in between recommendations Your site meets minimum requirements for traffic volume and number of unique pages, and it can be well monetized.

It has 2 criteria, minimum requirements for traffic volume and number of unique pages. The exact number for traffic is not known but we believe a site with as low as 400-500 unique visits per day is eligible provided it has enough unique pages – because these matched content units must show relevant related content without which it is of not much use to the visitors.

Check eligibility

settings-matched-content-adsense

Log into your adsense account. Go to Settings -> My Sites -> Matched Content.

Here it shows the domains which work well with Matched Content. You can create a Matched Content unit in My Ads section and use this list to see which domains will show good recommendations from pages on that domain.

Add Matched Content To Your Site
Go to MyAds, click on New ad unit button.

adsense-matched-content-native

Select ‘Matched Content‘. To your right hand site you get options to customize the look and feel of your matched content unit. Here you can also opt-in or opt-out of ‘Monetize with Ads’, under Ad options settings.

Next you can also set its font family, title and background color. You can also set the width and height of the matched content unit or else select responsive unit. Save & Get Code. Paste the code inside your website / blog wherever you want this ‘Matched Content Unit’ to appear.

customize-matched-content-adsense

Responsive Matched Content Unit
Matched content units are optimized based on the container size. You can use the preview tool available inside your adsense account to see how the unit changes across different sizes.

Tips on Matched Content Unit Placement

At the end of article matched content

For best results, place your matched content unit directly below your article or in the sidebar.

Earn with Matched Content Unit
You can also show ads, so you earn money while promoting your content. Simply opt-in to show ads and Google will start showing relevant ads to your users whenever it’s appropriate.

We’re already seeing 3 ads along with our own content recommended in Matched Content Unit on one of our blog.

Matched Content Unit on Technotip.com
We got approved for using Matched Content Unit on one of our sites Technotip.com You can check the unit below each article. We’ll update this post after going through the performance report of this Matched Content Unit on our blog.

Let us know if you need to know anything about these units ..I’ll be happy to assist you with whatever I know.

Why I use Infolinks?

Few years back I had interviewed Infolinks on this blog and it has maintained its reputation and has grown even strong in the past couple of years – Lets explore how in this blog post.



Checkout Infolinks

Big advantage over Google Adsense – angular.js
We all agree that Google Adsense is the best ad network and is #1 in providing the best revenue share to its publishers and works best for most advertisers. But the biggest drawback and shame for Google is, Google Adsense doesn’t work on sites which are developed from Google’s own angular. Yes, I know we can write directives and make Adsense ads work on these sites, but read adsense policy carefully, it violets Adsense terms to make it work on ajax sites.

With Infolinks, there is no hacks, there is no directives – simply copy the javascript snippt into index file and you’re done. You can control the type of ad to show on your pages via Infolinks dashboard. Simple.

infolinks

Note: We’ve a good competitor for Google Adsense, which I’ll mention in my upcoming post. Stay tuned. – You’ll love it. I’m serious.

Infolinks is the best adnetwork for websites built with Google’s angular.js

Infolinks Products / ad types

Simply turn ON and OFF the services(products) like – intext, infold, intag, inframe, inscreen, inarticle(beta) from inside your infolinks dashboard and it’ll reflect on your site(s).

– – – – – – – – – – – – – – – – – – – – –

intext: InText highlights keywords and every time a visitor hovers over them, a related ad appears.

infold: InFold displays ads relevant to what your users are searching for, while infusing another SEO layer to your site.

intag: It displays relevant keywords list at the bottom of the page and shows ads once the mouse is hovered upon the keyword. Looks somewhat similar to Adsense link ads.

inframe: Based on your website’s category, InFrame will display attractive banner ads in the margins of your website’s pages.

inscreen: InScreen, an interstitial ad, is driven both by user intent and website content, resulting in well-timed display ads for your website.


– – – – – – – – – – – – – – – – – – – – –

Infolinks and Adsense together?
I get this asked many times, so I want to clarify this in this blog post – yes, you can use Infolinks and adsense together on same blog / site and it does not violate either adsense nor Infolinks policy.

Customer Support
I’ve to tell this – Infolinks has one of the best customer support. You need not be their premium publisher or someone getting set number of earnings or traffic, they still treat you like their best publisher.

MobiSphere.in Top Earner
MobiSphere is a discounts / coupons website which is built using angular. I simply copied Infolinks ads to the index page and the ads started immediately on all my pages. No hacks, no directives.

Strong Adsense Alternative?
Even though Infolinks is a very good adnetwork, it is not an alternative to adsense yet. I can say its a complimentary ad network that you can use along with Google’s Adsense.

Caution:
Infolinks takes some time to learn about your website content and the traffic segment your blog/website receives. You need to give some time before you can see better ads and revenue for your site via InfoLinks. You can always mail their support team to ask what you can do better to get good revenue.

Pro Tip:
If you’re using intag Infolinks ads, then make sure to turn on the ‘Revenue Booster’, it’ll increase the click-through-rates and hence your revenue.

SignUp for Infolinks.

Ads Turn ON / OFF
The Infolinks off tag

<!--INFOLINKS_OFF-->
turns off the script. Place it just before the section of text in which you do not want InText ads. You should put the Infolinks on tag
<!--INFOLINKS_ON-->
when you want to turn the script on again (when you want ads to appear).


Android Stock Market App

Glad to announce the launch of Stock Market App which would help investors and traders in their financial management.



Key Features
1. Manage your profile.
2. Interact with other investors and traders.
3. Send and Receive Stock Market Calls.
4. Search and follow other investors.
5. Portfolio Manager – awesome, automated, smart ROI calculator.
6. Script Lookup feature.
7. Organize scripts into categories. Ex: Bank, IT, Entertainment, Textiles, Automobiles etc.
8. List of all major indexes.
9. Tools like – compound interest and simple interest calculators.
10. Inbox / Outbox – to look at stored calls/messages.
11. Forex – Currency conversion, Exchange rates of all currencies, and watch list of currencies.
12. Overview, News and statistics for each script/stock added.
13. Charts – for 1 day, 5 days, 3 months, 6 months, 1 year, 2 years, 5 years ..
14. Chart Types – Line, Bar, Candle stick charts.
15. Technical Indicators – more than 10.

android-stock-market-app-finance

Download now, and do not miss the wealth of information you can get about various companies inside the app.

Google Play Store link: Stock Market App

Help us reach more people by rating us on Google Play Store. Also let your friends know about the app, so that you can get connected with each other inside the app.

Adsense Alternative: Yahoo! Bing Network

To be honest there are no real alternative for adsense when it comes to relevancy of ads and earning potential. But if we had to list an alternative then I would go with ad networks like
Chitika, Bidvertiser, Media.net etc.

Chitika
When YPN (Yahoo! Publisher Network) was shutdown they recommended their publishers to switch to Chitika, but to my disappointment Chitika was no were near to adsense. Their eCPM was low. But had good results for traffic coming mostly from search engine and on product niche sites.

Related Read:
An Interview with Chitika(CHIH-tih-ka)
Make Money Online: Revisit Chitika
Best Pay Per Click Network- Bidding System (Bidvertiser)

Bidvertiser
Bidvertiser was yet another ad network which I tried out of curiosity and was better than Chitika on Technotip.org Their ebay ads started converting and I started earning good income!

Other small networks
I tried some other smaller ad networks and none of them even matched Chitika and Bidvertiser.



Yahoo! Bing Network

After long time I signed up for Media.net – it serves contextual ads from Yahoo! Bing Network. The name Yahoo! brought my attention and I finally signed up for it. First 2 days everything looked very promising – RPM of $0.2 But after 2 days RPM turned to be $0 and it continued for 20-25 days. I was deeply disappointed by the earnings and the ads that were being displayed. Atleast I had expected some kind of ad relevancy with the content.

advertisers-media-yahoo

When I wrote to their support team they replied on time and they asked me to wait for a month before I could see some results and relevancy of ads. It seems that, their server was still under learning mode!

After waiting for 35-40 days I checked it once again. This time I was satisfied with the ads and I was surprised with the earnings too. It wasn’t very high by the way, but better than what I had expected from an adnetwork other than adsense.



Bonus

You’ll earn a BONUS of 10% on your earnings up till 3 months from the date of sign-up, if you sign up from this link Media.net

Features
1. Highly customizable ads – you can set the ad size, color.
Sizes:
336×280
300×250
728×90
600×250
160×600
728×20
600×120
468×60
120×600
120×300
300×600
160×90
180×150
200×200
250×250

2. There are a collection of awesome looking ad skins which you can select from or you can create your own using the color pallets.

3. You can set other network ads as your back up ads when there are no relevant ads media.net can serve.

4. Mobile Docked Ads: Monetize traffic from all devices once enabled.

5. Desktop Interstitial Ads:
i. Choose between a lightbox interstitial implementation, or a welcome ad format for a non-intrusive experience.
ii. Fully control the timer, frequency and other parameters for triggering the ad.
iii. Completely customize the look-and-feel of the ad unit.

Bonus
You’ll earn a BONUS of 10% on your earnings up till 3 months from the date of sign-up, if you sign up from this link Media.net

Cashback and Discounts on Major Brands: MobiSphere.in

We can clearly see the growing trend of online purchases in India. We no more want to move our ass to get to grocery sometimes – with few button clicks on the web we order it online. In 2011 – 2012 online shopping in India saw 128% growth in comparison with 40% growth in 2010 – 2011. More and more brands launching their own stores/hubs for customers. More eCommerce sites facilitating brands to sell their stuffs/products to their audience.

Competition and Benefits
I believe, this is only the start of eCommerce in India. It’ll grow to a large extent in coming years. The huge population of this country and the market potential favors eCommerce sites to sell things/products at a lower cost. Major eCommerce sites like Flipkart and Amazon India compete with each other and the consumer most certainly wins!

Lower rates on products
Look at the cost of a smart phone these days. This revolutionary low cost smartphone market wouldn’t have created easily if it was not for online sales and eCommerce sites like FlipKart. Also the number of people brands could reach without spending a fortune in advertising and hiring a super star.

Mobisphere-India-logo

MobiSphere.in Fits In
Looking at all these positive trend, we thought of amplifying the entire process. We at MobiSphere.in provide attractive discount coupons / vouches / cashbacks on well-known brands. This way helping both consumers as well as brands(producers). More discounts or reduced price for consumers and more customers for brands(producers).

Cashback offer – MobiSphere.in
We provide cashback on Flipkart purchases. You(MobiSphere.in members) purchase products from Flipkart as usual, for same price as listed on Flipkart, and we provide you certain percentage of cashback. Simple. ( We also provide cashback on Amazon India and SnapDeal purchases upon user request. )

Discount Coupons / Offers / Vouchers / Coupon Codes – MobiSphere.in
We also provide maximum discounts on a wide range of products of major/well-known brands. Some brands include – HealthKart, Dominos, Ebay, Jabong, Myntra, Paytm, Amazon, SnapDeal, Printvenue, Yatra.com, Foodpanda, FirstCry, American Swan, FabAlley, Fashion Equation, Fashionara, Ferns and Petals, Fabfurnish, flaberry, Flywidus, lenskart, indiaflowermall, Furnishturf, Lenskart, KFC, Zivame, Trendin, Zovi, Thomascook, Mobikwik, Indiatimes Shopping, Pepperfry, PrettySecrets ..etc to name few.

Future Plans for MobiSphere.in users
MobiSphere.in is not yet another discount coupon site or cashback site. We’re building a real time communication tool for both – brands and consumers. This way, we can eliminate the barrier between producers and consumers.

Consumers can discuss about the product with other members(who might have already purchased it) before making the final buying decision. Consumers can promote valuable products and help brands sell more of those value filled products quickly.

MobiSphere.in Launch
We wanted to hold the launch until the last moment, but then – some of our friends, whom we had already invited to test, started taking advantage of discount coupon offers and cashback facilities and they were so satisfied that they started letting their friends know about MobiSphere and the offers we provide.

Looking at this, we decided – why not let everyone take advantage of all the discounts, cashbacks and save money for them.

You can earn via MobiSphere.in
..so, one last thing! You can start making good income from MobiSphere.in cash back offer. There is a friend of mine to whom I showed MobiSphere in its early stage. We were having coffee in one of my favorite restaurant. He loves being online and checks various offers on eCommerce sites, compares the price and lets everyone know whenever there is price drop!

I told him, he is doing a great job by helping people. I also told him to start using MobiSphere’s cashback offer and order stuffs/products for his friends and family from his account. Or give his link(we setup special, unique link/URL for every user) to his friends / relatives while he lets them know about the offer or discount. This way, they make their purchase as usual for the same price listed on those eCommerce site, and we pay cashback to you!

That’s true. We pay cashback to you for all the purchases made via your link.

Earning Potential
Just look around and see how many people are purchasing products online. How can you offer value to these people and then make them purchase via your link. As I told, my friend lets people know about the discounts / offers and people are more than happy to help him back – as long as they make their purchase for the same price as listed on the eCommerce site.

Yet another tip for providing value
As of now, I can think of another way you can help your friends/relatives/neighbors. Usually, people need to purchase products worth more than Rs 500 to get free home delivery. But not everyone wants to purchase costly items. People can let you know what they want to purchase. You can order for everyone from your account, to your address. If the total order amount is more than Rs 500, you’ll get all those products with free home delivery! (FlipKart provides free home delivery for total purchase of above Rs 500 – for WS Retail.)

Word of caution
We’re not here to trick Flipkart or any other eCommerce site and earn. We legitimately want to help Brands, Consumers and eCommerce sites to sell more. We love the way Flipkart took Indian market by storm and set the trend of online purchases. People of India had trust deficit on companies for making online payments/purchases. Flipkart has won hearts of millions of people in India and it’ll continue to grow – in a rapid way.

For MobiSphere.in users – please read the cashback offer policy and the FAQ section on our site, so that you are not left with confusions about what’s happening behind the scenes. And do not worry, our cashback policy is a short and to the point writing and we’re here to help you to the maximum.

Helpful Links:
MobiSphere – No Registration Required
MobiSphere – Connect With Us. (must visit to know more ..)

FlipKart Affiliate API

At last FlipKart has introduced its Affiliate Application Programming Interface(API) to all its affiliates.

Update:
We developed a sample application using Flipkart API, you can take a look at MobiSphere.in

I’m excited to see a wide range of innovative applications which make use of these e-commerce APIs to facilitate/help the end users with their smart buying decisions.

flipkart-affiliate-api

The API generates the response in the following 2 formats:
1. JSON: JavaScript Object Notation (Recommended)
2. XML: Extensible Markup Language

With this initial API release FlipKart is providing Product Base Info and Product Shipping Info. Product Base Info contains all the basic attributes of the product which includes title, category, price etc. Product Shipping Info contains shipping related information regarding the product.

For more details, log into your FlipKart affiliate account and visit the link: FlipKart Affiliate API

I’m happy to see Indian e-commerce site providing API facility. I’ve been mailing FlipKart support team asking for this from years now. I’m very happy to see this coming and more excited to see developers innovate with their product ideas.

Now you will start seeing more and more product comparison sites and ready-made scripts which you can purchase and host to start a comparison site instantly!

Would love to know if you have any innovative ideas which you want to see developed ..if something seems worth, will try to develop it.

For now, my best wishes too all developers who will start testing the API’s immediately.

Adsense Direct email Support

Adsense is by far the biggest and one of the best ad networks available so far. But we’ve had always heard bad things about its support. The automated machine generated reply publishers got were not of much use to solve their concern. Google does hear it’s users voice! Finally we have Direct email support from adsense team.

adsense-direct-email-support

Criteria to qualify for this direct email support?
You must be constantly earning $25 or more each week! hmm ..not bad, because there are millions of adsense publishers and a large number of them might have silly doubts about working of adsense – which is already explained in detail in the help center, adsense blog etc.

From Adsense Team

Publishers earning more than US$25 (or local equivalent) per week on a consistent basis will be eligible for email support, which they can request via a form in the Help Center. Publishers can see if they qualify for email support and contact one of our specialists.

We look at earnings over the past 5 weeks and focus on longer-term earning trends when assigning support level. This helps prevent publishers from moving between support options too frequently. Publishers who have fluctuations in their earnings that take them above and below US$25 per week may not qualify for higher levels of support until earnings are consistently above US$25.

You could choose a category of concern. If the resource Google provides does not resolve your issue, you’ll see a button to Email a member of adsense support team directly.

Check if you are eligible for direct email support by visiting Help Center and clicking on the email us link.

Rich Media(video) Ad: Adsense

Adsense team has been innovative in providing it’s advertisers with various features to effectively present themselves in-front of their target audience.

Today we spotted a nice video ad on one of our blogs, and we were happy to see that the video/audio wasn’t set to auto-play. Video started playing after we hover over the ad for 3 seconds.



It’s an advertisement from SanDisk – Store Your World in ours*

I was also little bit surprised to see that there was no audio control for it. And it did not play more than once!

Not sure, if it’s a Pay Per Play ad or just a usual CPM or CPC ad from adsense.

I would have really felt bad, if it took time to load the video ad – luckily enough these ads do not take time for buffering. This instant loading may increase it’s view rate.