All About ‘Matched Content Unit’: Google Adsense

In 2015, Google launched Matched Content Unit to help increase user engagement and time spent on the site by promoting relevant content present within the site. According to Googles own research based on the real-time data this matched content unit increased number of pages viewed by 9% and the time spent on site by 10%.

1. You can’t cross promote your articles/contents from 2 different sites. Matched content recommendations that are generated for each site will be internal to that site.
2. Matched Content units generate recommendations from pages that have Google ads or Matched content units on them.

Matched content units work on mobile, tablet, and desktop and are mostly responsive(the images and text within the unit content) in nature. If your articles do not contain images then text only format will be displayed.

Eligibility for Matched content unit

Eligibility What it means
Not currently eligible to use Matched content Your site doesn’t yet meet minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content Your site meets minimum requirements for traffic volume and number of unique pages.
Eligible to use Matched content and show ads in between recommendations Your site meets minimum requirements for traffic volume and number of unique pages, and it can be well monetized.

It has 2 criteria, minimum requirements for traffic volume and number of unique pages. The exact number for traffic is not known but we believe a site with as low as 400-500 unique visits per day is eligible provided it has enough unique pages – because these matched content units must show relevant related content without which it is of not much use to the visitors.

Check eligibility


Log into your adsense account. Go to Settings -> My Sites -> Matched Content.

Here it shows the domains which work well with Matched Content. You can create a Matched Content unit in My Ads section and use this list to see which domains will show good recommendations from pages on that domain.

Add Matched Content To Your Site
Go to MyAds, click on New ad unit button.


Select ‘Matched Content‘. To your right hand site you get options to customize the look and feel of your matched content unit. Here you can also opt-in or opt-out of ‘Monetize with Ads’, under Ad options settings.

Next you can also set its font family, title and background color. You can also set the width and height of the matched content unit or else select responsive unit. Save & Get Code. Paste the code inside your website / blog wherever you want this ‘Matched Content Unit’ to appear.


Responsive Matched Content Unit
Matched content units are optimized based on the container size. You can use the preview tool available inside your adsense account to see how the unit changes across different sizes.

Tips on Matched Content Unit Placement

At the end of article matched content

For best results, place your matched content unit directly below your article or in the sidebar.

Earn with Matched Content Unit
You can also show ads, so you earn money while promoting your content. Simply opt-in to show ads and Google will start showing relevant ads to your users whenever it’s appropriate.

We’re already seeing 3 ads along with our own content recommended in Matched Content Unit on one of our blog.

Matched Content Unit on
We got approved for using Matched Content Unit on one of our sites You can check the unit below each article. We’ll update this post after going through the performance report of this Matched Content Unit on our blog.

Let us know if you need to know anything about these units ..I’ll be happy to assist you with whatever I know.

Cashback and Discounts on Major Brands:

We can clearly see the growing trend of online purchases in India. We no more want to move our ass to get to grocery sometimes – with few button clicks on the web we order it online. In 2011 – 2012 online shopping in India saw 128% growth in comparison with 40% growth in 2010 – 2011. More and more brands launching their own stores/hubs for customers. More eCommerce sites facilitating brands to sell their stuffs/products to their audience.

YouTube link: CashBack Application – INDIA

Competition and Benefits
I believe, this is only the start of eCommerce in India. It’ll grow to a large extent in coming years. The huge population of this country and the market potential favors eCommerce sites to sell things/products at a lower cost. Major eCommerce sites like Flipkart and Amazon India compete with each other and the consumer most certainly wins!

Lower rates on products
Look at the cost of a smart phone these days. This revolutionary low cost smartphone market wouldn’t have created easily if it was not for online sales and eCommerce sites like FlipKart. Also the number of people brands could reach without spending a fortune in advertising and hiring a super star.

Mobisphere-India-logo Fits In
Looking at all these positive trend, we thought of amplifying the entire process. We at provide attractive discount coupons / vouches / cashbacks on well-known brands. This way helping both consumers as well as brands(producers). More discounts or reduced price for consumers and more customers for brands(producers).

Cashback offer –
We provide cashback on Flipkart purchases. You( members) purchase products from Flipkart as usual, for same price as listed on Flipkart, and we provide you certain percentage of cashback. Simple. ( We also provide cashback on Amazon India and SnapDeal purchases upon user request. )

Discount Coupons / Offers / Vouchers / Coupon Codes –
We also provide maximum discounts on a wide range of products of major/well-known brands. Some brands include – HealthKart, Dominos, Ebay, Jabong, Myntra, Paytm, Amazon, SnapDeal, Printvenue,, Foodpanda, FirstCry, American Swan, FabAlley, Fashion Equation, Fashionara, Ferns and Petals, Fabfurnish, flaberry, Flywidus, lenskart, indiaflowermall, Furnishturf, Lenskart, KFC, Zivame, Trendin, Zovi, Thomascook, Mobikwik, Indiatimes Shopping, Pepperfry, PrettySecrets ..etc to name few.

Future Plans for users is not yet another discount coupon site or cashback site. We’re building a real time communication tool for both – brands and consumers. This way, we can eliminate the barrier between producers and consumers.

Consumers can discuss about the product with other members(who might have already purchased it) before making the final buying decision. Consumers can promote valuable products and help brands sell more of those value filled products quickly. Launch
We wanted to hold the launch until the last moment, but then – some of our friends, whom we had already invited to test, started taking advantage of discount coupon offers and cashback facilities and they were so satisfied that they started letting their friends know about MobiSphere and the offers we provide.

Looking at this, we decided – why not let everyone take advantage of all the discounts, cashbacks and save money for them.

You can earn via, one last thing! You can start making good income from cash back offer. There is a friend of mine to whom I showed MobiSphere in its early stage. We were having coffee in one of my favorite restaurant. He loves being online and checks various offers on eCommerce sites, compares the price and lets everyone know whenever there is price drop!

I told him, he is doing a great job by helping people. I also told him to start using MobiSphere’s cashback offer and order stuffs/products for his friends and family from his account. Or give his link(we setup special, unique link/URL for every user) to his friends / relatives while he lets them know about the offer or discount. This way, they make their purchase as usual for the same price listed on those eCommerce site, and we pay cashback to you!

That’s true. We pay cashback to you for all the purchases made via your link.

Earning Potential
Just look around and see how many people are purchasing products online. How can you offer value to these people and then make them purchase via your link. As I told, my friend lets people know about the discounts / offers and people are more than happy to help him back – as long as they make their purchase for the same price as listed on the eCommerce site.

Yet another tip for providing value
As of now, I can think of another way you can help your friends/relatives/neighbors. Usually, people need to purchase products worth more than Rs 500 to get free home delivery. But not everyone wants to purchase costly items. People can let you know what they want to purchase. You can order for everyone from your account, to your address. If the total order amount is more than Rs 500, you’ll get all those products with free home delivery! (FlipKart provides free home delivery for total purchase of above Rs 500 – for WS Retail.)

Word of caution
We’re not here to trick Flipkart or any other eCommerce site and earn. We legitimately want to help Brands, Consumers and eCommerce sites to sell more. We love the way Flipkart took Indian market by storm and set the trend of online purchases. People of India had trust deficit on companies for making online payments/purchases. Flipkart has won hearts of millions of people in India and it’ll continue to grow – in a rapid way.

For users – please read the cashback offer policy and the FAQ section on our site, so that you are not left with confusions about what’s happening behind the scenes. And do not worry, our cashback policy is a short and to the point writing and we’re here to help you to the maximum.

Helpful Links:
MobiSphere – MobiSphere Cashback
MobiSphere – Connect With Us. (must visit to know more ..)

Earn From Your Mobile Phone!

Update: Scroll down to check about YouMint – better way to earn from your mobile phone!

mGinger is the first of its kind opt-in permission-based mobile marketing platform in India, where you can get cool discounts/offers as well as incentives for helping your family and friends get these discounts/offers(by referring them to mGinger). And not to forget, mGinger also allows you to send free SMS. what else we can ask for ? Money, free sms, great deals.

The idea is simple: You have to signup your mobile number and email ID, and specify your interests and the time when you want to get information about these items.

To keep you interested and informed, mGinger also gives incentives for every ad you receive and for each ad received by people in your network upto two levels of referrals(explained below).

So, the more people you refer to mGinger(via the link you get inside your mGinger a/c once you signup), the more you could earn.

Incentives per ad received:
You: 20ps;
Referral level 1: 10ps;
Referral level 2: 5ps;

If you refer 100 people and in turn those 100 people together refer 300 people, you will have 400 people in your network.

You get 10 ads: so you earn (10 x 0.20) Rs = 2Rs
Referral level 1: 100 people, receive 5 ads each, so (100x5x0.10)Rs = 50Rs.
Referral level 2: 300 people, receive 5 ads each, so (300x5x0.05)Rs = 75Rs.

So you earn a total of Rs. 127
(What if you refer 1000 people and they inturn refer 3000 people in total? Calculate.)
Everyone and their neighbor has cell phones these days. Well, have you seen some one without one!

Once you accumulate Rs. 300 in your account, you are entitled to receive cheque from mGinger.

Your earnings depends on the number of people you refer, your profile information and the number of relevant campaigns running.

So keep referring more and more people(without spamming them ofcourse) and get more money and I’m sure your family and friends will thank you for introducing to something so cool.

You also earn when you and your referral receive promotional emails from mGinger.

Will mGinger make me rich ?
So, do you think mGinger will make you rich over night ? No.
It could provide you with some pocket money which you could use for your evening coffee with friends.

The real advantage is the money it can save you by providing you with real big discounts/offers on quality branded items.

mGinger has also started new deals, where they provide quality branded items for huge discounts. No bidding or lucky draws involved. You pay and you get it, with huge discounts.

With the introduction of “deals” mGinger has started sending more discount/offer sms’s, hence allowing us to make some more money from the ads we receive.

Is it a new type of scam in the city?
No. It’s not a scam. They actually pay. I have got my payments too. You can actually visit their home page and look at the number and the amount they have actually paid to their users.


Does the company really Pay?
Yes. Below is a proof. It’s my first cheque I got from mGinger, with a nice thank you note.


(Click on above images to enlarge..)

There are many other companies that might be running with the same concept, but I have tried many and non are actually good or anywhere near to the quality of mGinger. So I would recommend you to join mGinger and refer your family and friends to it.
Remember, money saved is money earned(and mGinger also pays you for saving your money!).


R.I.P mGinger
To our disappointment, mGinger has discontinued it’s operation without intimating its users.
we have found a better alternative to mGinger. Introducing YouMint, which existed even at the time of mGinger, but we thought mGinger as more trust worth(we were proved wrong).

Signup to YouMint ..

Join YouMint.

An Interview with Chitika(CHIH-tih-ka)

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 30,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue.

What does Chitika mean?
When Chitika co-founders, Venkat Kolluri and Alden DoRosario left Lycos in 2003 to start their own company, they sought a name that would suggest the speed with which its customers would be able to put up ads on their Web sites. Chitika, which means “snap of the fingers” in Telugu (a South Indian language), captured this sentiment and Chitika Inc. was born. Chitika introduced its online-ads service in January, 2004.
Since the start of the company it has been mentioned in many of the mainstream media and has been one of the favorite for many “A” grade bloggers. We also use chitika, its been so great in terms of income generation so far. Haven’t seen us, using Chitika, that’s the secret of Chitika(premium) ads. They are invisible to direct visitors!

Ok, without much delay, here we present you the interview that we did with Ryan Travis Director of Client Services
Chitika, Inc.

1. We are very much curious about all the guys behind Chitika, and we want to have a look at your office. If you have any video or photographs(of your employees and office) then please share it with our readers.

Ah – sorry – I don’t have any pictures other than what you can see on our family page!

2. Do you read blogs? If yes, then which are your favorite blogs?

Yes I definitely do read blogs. For keeping up with business, I love to read ProBlogger, TechCrunch, ShoeMoney, and many others. For pleasure, I read (great for news), Stereogum, N4G, and lots of other sites (I’m a big music and video games nerd!).

3. We know that Chitika was started in 2003. So its not that old, so how could you manage to get the exposure? What do you think, was a stepping stone for Chitika?

Well our first major step was actually somewhat of an accident. Darren Rowse (ProBlogger) came across our ads and began using them, and they worked really well on his sites. He ended up writing a very positive review on the performance, and we really got a lot of exposure from that.

More recently, our Chitika | Premium ads have taken us to an even bigger audience. Our original eMiniMalls ads worked great only for sites about products, but now our new Chitika | Premium ads are doing fantastic on all types of sites (finance, travel, etc. – and don’t worry – they still work great on product sites too!).

4. How do you define success?

Heh.. that is a good question! I would define success as meeting or exceeding the goals that you have set (or that are set for you).

5. What are the mistakes you see your publishers and advertisers are making, in using Chitika

Well I am on the Publisher side so I can only speak for publishers – but the biggest mistake that I see constantly is placement. Publishers will often put our ads in placements that are just not good at all, and then they get upset when they don’t get any clicks on the ads. It is very frustrating! We try to fix this by sending out emails and creating pages to educate the publishers, and by putting up placement guides like this one.

6. What repels you the most from a blog/website(animation at your face advertising etc) ?

Yes – extremely animated ads (“shoot the monkey”, etc.), and especially ads with sound. I really hate hearing “Congratulations, you have won a free iPod!”.. that drives me crazy!

7. What are the new year resolutions for Chitika?

In 2008, we surpassed in monthly search-targeted ads served. The next largest provider is Microsoft, and in 2009, we want to surpass them too.

8. How is Chitika differ from other ad networks?

We do a lot of things differently from other ad networks, but I would say that the main difference is in how we target and display our ads. With Chitika | Premium ads, we will only display to search engine traffic, and we will target the ads to what the user was searching for.

This allows us to show extremely relevant ads, and gives the users a good experience. Regular readers who come to your site directly will not see the ads at all – which makes them happy and keeps them coming back.

9. What inspired the idea of targeting the search engine visitors ?

The basic idea is this: better targeted ads means more money – for both publishers and advertisers. If we can target the ads to what people are searching for, then that is really a win-win situation for everyone involved.

10. We see you in twitter, helping your publishers in all possible manner. How do you manage your time?

Ha – terribly! That is something that I am really trying to improve on. It is hard to find a balance between helping everyone out individually, and forming higher-level plans of projects and different items I want to do. I’m still trying to figure out the correct mix, but I feel that it is extremely important to get out there and interact with our customers, no matter what size their sites are.

11. How big or how small is Chitika, as a company?

We are medium-sized. You can see some of us on our “Family” page – that shows the people who have been here the longest. Also – we are currently hiring for several new positions.

12. What all features are in your to do list of Chitika?

Too many! If I list them all here, I might take up all the space on your server 😉

13. If you knew what you know now when you first started Chitika, whats the one biggest tip you would give yourself today?

Do crazy stuff. I think that we all tend to get a little caught up in our worlds of trying to meet our numbers goals, and we get scared to try new/wild ideas. I have found that some of our most successful projects were the “crazy” ones.

14. Strategies used to promot Chitika ?

Lots – but mainly we rely on word-of-mouth. If we do a great job at helping publishers make money, then they will talk about it.

15. Your advice for all chitika publishers/advertisers to make the most out of chitika.

Try new things, and track them by using channels. It is amazing how much improvement you can make by just testing out little changes, like placement, link colors, etc. You should try a lot of different ideas, and see which ones work best. Check out the Chitika Blog for tips on where to place ads, and different ways to customize them.

16. Please tell something, that you would like all your advertisers/publishers/ and others to know about Chitika

Our ads work best when used together on the same page with AdSense – we are meant to be used as a compliment for AdSense, rather than a replacement. Our most successful publishers use both together.

Hope you enjoyed the interview. Ryan is really helpful for all the publishers. If you are a Chitika publisher, then feel free to contact him, if you have any problem or if you need any suggestions. Thanks Ryan and Chitika for the interview.

If you have not yet tried Chitika, then please give it a try. Chitika premium really works like a charm on many sites. Signup for chitika. And please leave your valuable comments in the comment section.

Best Pay Per Click Network- Bidding System uses AdSense, Bidvertiser and Chitika as PPC advertising.
But I feel that bidvertiser has some very good features that I miss in both AdSense and Chitika. uses AdSense, Bidvertiser and Chitika as PPC advertising.

But I feel that bidvertiser has some very good features that I miss in both AdSense and Chitika.

*You get 20$ in free clicks with Bidvertiser, using which you can advertise on our blog(and on any blog using Bidvertiser)…to use it click here.

Get 20$ FREE credit of Bidvertiser, using paypal a/c

Bidvertiser has the following features(some of these are present in AdSense, but not all):

1. You can display eBay ads, which gets more CTR.

2. Endless customization. We can customize the ad to the look and feel of our blog/website. Color, size(we can create any width and height of our choice), font size, format, ad open in new window or in the same page)…etc.

3. We can track the clicks by logging into our account.

4. Bidvertiser for feeds. We can also monetize our feeds, by integrating the easy to use Bidvertiser for feeds. It can be integrated with any feed service.

5. It has a top class referral program. You can see many “A” grade bloggers using Bidvertiser banners to promote bidvertiser. This is because, Bidvertiser provoids a very good income for referring it to new advertisers or publishers.

Earn money by directing users to signup with BidVertiser

Place a Referral button or a text link on your site and you will start to earn money when a user clicks on your button or link and signs as an advertiser or a publisher:

  • When a user signs as an advertiser and first spends $10, Bidvertiser will credit your account with $5. When that same advertiser spends $50, you will be credited with an additional $20.
  • When a user signs as a publisher and first earns $10, Bidvertiser will credit your account with $10. When that same publisher earns $50, you will be credited with an additional $40.

Your earnings will be tracked in your Referral control panel, including clicks, sign-ups and conversions.

6. Minimum target to get the payment is $10. Bidvertiser pay monthly, either by check or instantly through PayPal, and the minimum target to get payment is 10$.

7. Simply display the BidVertiser text ads on your website and let advertisers bid against each other!. And the highest bidder will be allowed to advertise on your blog and hence you will be getting maximum benefits from each ad spot.

8. Have your bidding steadily improved over time
You will see a constant improvement in your bidding over time, as both your visitors and advertisers will be exposed to the opportunity of bidding against each other on your ad space.

9. Block any unwanted ad
BidVertiser enables you to filter-out any unwanted ads. Prior to your own filtering, each ad has to be pre-approved by Bidvertiser editorial team. This mechanism gives you a peace of mind with regards to the ads displayed on your website.

10. BidVertiser does NOT accept websites that:

  • Produce, provide or link to:
    • Adult content
    • Sexual content
    • Excessive profanity
    • Illegal drugs or related content
    • Hate speech or hate graphics content
    • Click frauds are taken very seriously and strictly.

I am just using one 125 x 125 ad spot in this blog and that itself is yielding me good payment each month. The revenue share that I get for each click is more than that I get from AdSense. But the only problem for me to have all Bidvertiser Ads on my blog is, its not highly contextual. The Advertiser who bids on our ad spot, will be allowed to show his ads until he wishes or until he is outbid by some other advertisers. So its difficult to get contextual ads.

And as I have seen, it requires time to get more exposure among advertisers. I have an old website with just 2 or 3 pages, and Bidvertiser shows ads all the time in that website. But is still a new blog, so sometimes there will be default advertisement(referring advertisers to advertiser on my blog, with free clicks of 20$).

And the main advantage is, advertisers get 20$ in free click, to advertise on any site using Bidvertiser. And this is a great advantage to refer any advertiser to Bidvertiser. And by referring advertiser you get the referral income too.

When there is no ads to server to your ad spot, this default advertisement referring advertisers to Bidvertiser will be shown.

And Advertisers get these features:

Site-Targeted Advertising
With BidVertiser, you decide where your ad will be displayed. They allow you to either browse through or search the categorized directory of sites and select only the appropriate ones for your business.

Traffic Origin
BidVertiser allows you to display your ads within a geographic range you determine. Simply choose your geographic targeting and your ads will be shown only to users located anywhere in the country or countries you selected.

Ad Creative
With pay-per-click model, you only pay for clicks you receive. The user that sees your ad knows exactly what you have to offer and only if he finds your offer appealing, he will willingly click on it to visit your site.

Advertisers can also Drive Buyers to their eBay Listings and Stores, using the free 20$ clicks.

So whatelse do anyone want to get started….?

Your earnings depend on your smartness. How well you integrate those ads into your blog/website. Your skill to bled the ads. Selecting the right ad formats which suites your site template…etc.

I always use customized size(width and height) on my other blog. This has given me high returns.

We have heard this many times, in many blogs — “Do not put all your eggs in single basket”. So just using one advertising network is not advisable. You can atleast use the referral program of Bidvertiser to earn a lot of passive income.

Bidvertiser can be used in overcoming the disadvantages of automated systems Content Match, where neither the advertiser nor the publisher has any control of the advertisements’ quality, pricing and timing. Bidvertiser On-Site Bid Per Click offers website owners with the ability to sell their ad space, automatically, to the highest bidder, on a price-per-click basis, where the price is mostly effected by the quality and popularity of their website. Advertisers can place ads directly on sites of their choice and pay only when a visitor clicks-through their site.

We will be writting about bidvertiser and some strategies to improve the earnings through Bidvertiser. So please keep comming back and signup to our email or rss feed.

So, if you want to signup as Bidvertiser Publisher, then click here.

And if you want to signup as Bidvertiser Advertiser, then click here.