Make Money Online: Revisit Chitika

Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 300,000+ sites.

Be Smart – Use Chitika The Right Way!
So ..is there a right way and a wrong way to use Chitika? Yes.

I’ll come to the right ways of implementing Chitika in a bit, before that let me tell you about the wrong ways, so that you can simply avoid them.

Related: Interview with Chitika(CHIH-tih-ka)

chitika-where-data-drives-performance

Wrong ways
1. We’ve been seeing Chitika in the list of best alternatives to Adsense posts for a long time. But it’s time to give it a better place. Yes, I too consider it as the #1 adsense alternative. But why limit it for that? I’ve been using Chitika along with Adsense and it has only increased my income. In fact, it has also increased my adsense revenue too! Read my Right ways to know more about adsense income increase secret.

2. Placing too many Chitika ads on a single page.
Chitika Ads Include:

  • Text Ads: By taking the intent targeting of search engine results and placing it onto your site, Chitika ads are seen by people based on their search. This greatly increases the chance that users will click on the ads, as the content is directly related to their search query. These ad units come in 25 different sizes, ensuring that you’ll find the right ad for your site.
  • List Unit: The Chitika List Unit is a powerful extension of its text ads which automatically adjusts its height, ensuring no ugly white-space and therefore a clean user experience. All you need to do is specify the desired width and the number of ads you’d like within the unit and the height will adjust accordingly. You can select anywhere from 3-9 ads per unit.
  • Mobile Ads: Use Mobile Ad code so that you can monetize all of your mobile traffic rather than missing out on this revenue stream. Chitika mobile ads differ from its MPU(Multi-Product unit) in that the ad will “hover” at the bottom of your site visitors’ mobile devices upon visiting your site. These ads will only show to your mobile visitors. You can monetize this traffic without sacrificing the intent-driven targeting that makes Chitika ads so effective.

..other ad types
You can also enable some apps and get additional ad revenue:

  • Linx: Chitika Linx are in-text ad units that automatically identify relevant keywords on your page to hyperlink (double underline) to interactive paid (CPC-based) product listings. For those of you with a text-heavy site, Chitika Linx is for you!
  • Hover: These ads will hover on the bottom right corner of your site, and will stay in the position as your user scrolls down the page. They are similar to Chitika mobile ads, but make up less screen space and will show on all devices, not just mobile. A great way to make sure your Chitika Ads don’t go by the wayside.
  • Highlight: When one of your site visitors wants to copy and paste some text on your page, they will be served an ad based on the keywords that they have highlighted directly below that paragraph of text. The ads will disappear once they copy and paste different text. These ads will only appear when text has been highlighted.

So you have got a lot of variety. This shows how innovative Chitika is. But that doesn’t mean you need to slap all these ad types on your blog. Select only those that works best for your site. For this you need to test it with different format and by getting user feedback and by digging user retention rates and bounce rates from your analytic software. I’ve seen people using all the ad types of Chitika on a single page. Imagine how you would feel/react if you visit a single page and it has 5 to 6 text ads, List Unit and Linx, Hover, Highlight apps enabled. Feels annoying to me. And as per my testing, it leads to less revenue. More ads more money, is also sometimes a wrong notion. You must have high traffic to make it work. High traffic, more ads, more money. Low traffic, more ads, less money.

3. No patience. You might have already given Chitika a try before. But you removed it after 2 days, as it was not making you enough money.

4. Hesitating to contact Chitika support to ask what might work best for you.

5. Not staying up to date. Chitika has evolved so much from past few years. It has improved a lot and has been releasing reports and data to help you earn more from your inventory.

Right Ways: Do it the right way.
1. Ad Placement: Chitika has worked great on most of my sites. Previously it was known to be working good on product review blogs and anything related to products. If you have non-product related blog, then placing ad just below the title of your blog post works perfectly great. And as per my observation, Chitika ads work best when placed below the article, if it’s a product review site.

2. Increased Adsense Revenue: Yes, it increased my adsense revenue greatly. I own blogs which has medium level traffic. For a long time I had only adsense ads on all my sites, which performed in an average manner until I implemented Chitika. I removed 1 adsense ad unit from all my blogs and replaced it with 1 Chitika Text Ad unit. To my surprise, my adsense income increased. Later discovered that, more advertisers started bidding/competing for my adsense ad units, which were limited now – hence more demand – more bidding’s – more money. I started getting higher eCPM on my adsense ad units.

3. Number of ad units: So far, placing 1 Chitika ad per page has worked out best for me. If I place more than 1, I start to see ads which are not so relevant to the topic and some times I see some default ads, which I guess doesn’t make much money(if any) – I’m more concerned about the value those ads provide to my users. If my inventory is showing ads which aren’t useful to any of my visitors, then it must not be there. Hope you get the idea.

4. Ad Type: Make sure to use the proper ad type for your blog. Not all sites are same. To know the best fit, you’ll need to analyze the data and not relay on your sixth sense. Test different ad formats and see the results both in-terms of ad revenue and user experience. Best way is to ask your users. Ofcourse, many people may say “no ads please”, but there’ll be people who know that you too need to pay bills and deserve to make money for providing them so much value, such people will give you their honest feedback and you can base your decisions on these feedback.

5. Mobile Ad Unit: After looking at the data Chitika constantly release on their blog, I feel that, if you do not monetize your mobile users, then you’re leaving money on the table. Remember Chitika’s tagline “Where data drives performance” – They’re data analysts. You can relay on their data. I read about the no of users using their smart phones, tablet pc’s to access internet, it was so high that I dug deep into my analytic data and found that there were lot of users who use these mobile devices to access our site too. So I started monetizing this traffic and I’m glad I did.

6. Patience: Give Chitika some time. These ad networks have some automated way of learning about your site visitors. I suggest you to try it for at least 3 months, if you’ve medium level traffic as mine. If you’ve a blog with high traffic, then you could try it for 1 month and decide on whether to have it or not.

7. Levels: We have heard about Premium Publisher word a lot of times. Previously, chitika’s MUP was only available to so-called premium publishers, but now it’s available to every Chitika publisher. But with Chitika, there is something called level for each domain on which you implement Chitika ads.

Once you claim a domain(on which you implement your Chitika ad code), it’ll show the domain level as Bronze. Give Chitika more time and if you have decent traffic, your domain will be listed as Silver-level. If you have good quality traffic, your domain will be listed as having Gold-level.

What’s this level, and how is it useful to publishers?
Gold-Level domains will be ensured of getting delivered with premium advertisements. The Silver-Level ad program has a smaller advertiser-base than Gold-Level. What this means is there may be less ad coverage for your traffic. Once you are approved for Gold, this may increase.

You can easily get promoted from Bronze-Level to Silver-Level. It takes some time and traffic to get promoted to Gold-Level.

8. Study Materials: Chitika has published ebooks on various topics. Since Chitika is seen as data analysis expert by many industry leaders like Apple Inc, you can visit them just for the sake of getting those ebooks, even if you aren’t willing to be their publisher.

9. Enterprise Publisher Program: If you generate at least $1M/year in online ad revenue, Chitika will give you Enterprise Publisher account and maybe you can earn even more — I haven’t seen it, so I don’t know much about it.

10. Affiliate Program: All Chitika publishers are eligible to participate in their affiliate program. Publishers that you refer to Chitika will be tracked through your unique username, and you will earn 10% of their revenue with Chitika for the first 10 months they are a publisher.

11. Highly Customisable Ad Code: The number one priority of most adsense publishers was more options for customizing the ad. Chitika by default allows users to customize the ad to suit their sites. And it’s the only ad network with so many ad sizes available.

12. Chitika & Yahoo: Yahoo! announced that they would phase out their self-serve ad platform (YPNO) for publishers and named Chitika as Yahoo!’s preferred referrer ad network for small-to-mid size publishers. Which means Yahoo! too believes in Chitika’s ability. Chitika has a lot more to improve, and we can be supportive of it and grow with it.

Bonus 1: Talk To Chitika Optimization Experts: If you want help in monetizing your website with Chitika, you can always contact their optimization experts. They’ll help you choose the best ad format and suggest you the best ad placement for your website.

Bonus 2: Monthly Revenue Share: Not happy with how much you make each day from Chitika? Patience!! Along with daily earnings, Chitika also shares revenue at the end of each month with all it’s active publishers. This monthly revenue share has been increasing month after month for my account. This was the number one reason for me to stay with Chitika.

Things Chitika Can Improve
1. It’s better if Chitika brings image and rich media ads as well with these text ads.
2. Implements Asynchronous ad code, for faster loading ads.
3. Previously we had an option to opt for CPM backfill ads with-in our chitika account. I think it is a good idea to have it back. Google doesn’t like to serve adsense ads as backfill. And most of us don’t want to signup for another ad network for this purpose.

This is not a problem for those who want to show some banner of their own product, but again, not everyone has their own product and not all sites work for CPA or affiliate network model.

Small story Some years back I signed up for a ad network and as per revenue I felt like it was a good start. But later learnt that it was showing adult ads on my sites 🙁 Once I myself saw such a horrible adult ad that I went ahead and deleted my account itself. I din’t even try withdrawing the balance I had in my account. I don’t want to earn with bad karma. My idea for earning is, provide value and get the value in return.

If you’re someone like me you would definitely love using Chitika. It’s such a peace of mind. It doesn’t serve such bad karma ads and it pays you for your good traffic.

4. They could even accept advertisers with smaller budget, that would help both small advertisers and small publishers. Implement bidding system, which makes sure publishers earn their best.

Update:
Levels: The default approval way is Silver, you may upgrade to Gold or lower to Bronze according to your website’s ability.
Image and Rich Media Ads: Chitika by default enables to show Image and Rich Media Ads. You can disable it by visiting your profile page inside your chitika account.

Chitika Payments are timely. Minimum Earning Limits For Payment:
$10 for withdrawing via PayPal.
$50 for payment via Cheque.

Better late than never ..Give Chitika a try, in the right way: Signup for Chitika Today.

Are You Using Adsense Mobile Content Ad Unit ?

Many people overlook the possibility of earning via Adsense Mobile Content Ad. My blogs and websites are not directly related to mobile contents – like mobile games, application software, mobile wallpaper, ring tones etc, so I felt like monetizing for mobile/tablet devices will not be fruitful.

After a long time, to give it a try – I added one Adsense Mobile Content Ad Unit on my blog. And to my surprise, there are so many people visiting our blogs via cell phones and tablet pc’s.

mobile-advertising

Here is how I inserted Adsense Mobile Content Ad Unit into my WordPress blog.
Log into your adsense account.
Goto My Ads tab – Mobile Content – Create New Ad Unit – Get the ad code
Log into your WordPress blog. Install plugin called PHP Text Widget.
Under Appearance – Widgets, drag a new text widget and paste the adsense mobile content ad code and save it.

No Ads?
1. As usual, new adsense ad unit won’t show on your pages. Wait for 10 min and then test your pages by visiting from a smart phone or a tablet PC.
2. Adsense Mobile Ad Unit doesn’t show on implemented pages every single time. It only show ads on relevant pages and to relevant users.

Report
To check if your Mobile Content Ad Unit is actually working: visit your adsense account dashboard and look at the reports after some time.

Note: Only 1 ad unit per page is allowed. And the ad unit needs to be placed at the end of the page.

Did You Switch To Adsense Asynchronous Ad Code Yet?

In computer programming, asynchronous events are those occurring independently of the main program flow. Asynchronous actions are actions executed in a non-blocking scheme, allowing the main program flow to continue processing.

What it means to have Asynchronous Adsense ad code on your blog?
It offers improved web latency and a better user experience for your site’s visitors.

Usually, when the browser encounters a JavaScript file, it stops loading other contents of that page and starts loading the variables and other such stuffs present inside the script.
So this interrupts the loading of other important elements of the page, like content, sidebar, content image etc.

With Asynchronous Ad code, browser loads the content of the page along with the javascript ad code simultaneous or without affecting the loading time of your pages content.

Adsense Asynchronous [BETA]
Speed is one of the elements to determine the search engine ranking of your page, so I recommend you to switch to Asynchronous ad code.

Steps for the Switch
1. Visit the page with your old Synchronous adsense code.
2. Copy the ad slot number.

adsense-asynchronus-ad-code


3. Log into your adsense account. Visit My ads tab. To the extreme right you have a filter ad unit. Past the ad slot number and hit enter.
4. Now click on Get Code link below the ad slot you just got out of the filter.
5. Choose Asynchronous code from the drop down menu. Copy and replace the old Synchronous adsense ad code from your page.

We’ve already made the switch to asynchronous ad code on our other blog Technotip.com and we’re loving the performance boost in the loading time of our site.

Sliding Text Ads: Google Adsense

Today we spotted sliding text ads on one of our blogs.

Previously we had seen widget ads, twitter integrated ads on our blog, now sliding text ads.

It grabbed my attention because they’re text ads. Happy to see that Google is still trying it’s best to innovate with text ad formats.

Here is a video I shot for you people:



Hover over the individual ads to highlight it, once you pause over a ad link, that ad opens/expands.

Hope this increases CTR 🙂

BuySellAds PRO Announced

Few days back we hinted about BuySellAds Team working on a new release, BuySellAds PRO as they call it.

BuySellAds-Pro-blue-logo

Today Todd Garland, founder of BuySellAds, sent out the following email:

Announcing BuySellAds PRO

BuySellAds PRO brings together everything you need to manage your ad space: direct sales, ad serving, relationship management, and overall monetization control. From direct advertiser invoicing to effortless day-to-day management of what’s currently serving, BSA PRO provides the tools needed to earn more from your properties and keep your entire team on the same page.

Under the hood, BSA PRO packs a powerful ad serving API and custom ad engine to help you build never-been-done-before ad products for high-end campaigns, invent new ad formats, and innovate your monetization strategy. Come build with us. The possibilities are endless.

BSA Team has done it again! Innovation as we call it. After introducing asynchronous ads for the first time into the advertising industry, now they are ready with a whole lot package of things which will revolutionaries the industry.

Key Highlights of BSA Pro

Direct Ad Sales: You can take advantage of the innovative ad serving platform of BuySellAds and Sell advertising directly to your advertisers based on your pricing.

API’s
This is what I love.
Using BSA ad serving API, now you can innovate with BSA.
Work on your own ad format and your own monetization strategies!

BuySellAds-Pro-transparent-small-logo

BSA Moto

Anything is possible
The power and flexibility to create better
advertising experiences
BuySellAds PRO gives you the tools to make the impossible possible. Build stuff that’s never been done before. Integrate ads into anything with our flexible ad serving API. The sky is the limit here – the larger the scale, the better.

Roadblocks / Takeovers
In their own words: A roadblock offers advertisers a chance to get a very focused burst of attention for an event, product launch, or just a general boost in their campaign by purchasing all of the impressions during a specific time period across one or more ad units. Using PRO, you can sell concentrated, timed bursts of traffic to advertisers while putting your other ads on hold automatically.

Most publishers only allow roadblocks one or two times per month to maintain their usual advertiser flow. The choice is up to you, and we’re happy to talk about best practices and implementation.

Site Skins
Advertiser can design the image which suites with the theme of the publisher, with the help of BSA Pro’s standard self-serve mechanism this image can be served as the background image of the site.

buysellads-PRO-site-skin-ad

The skin is clickable, seamless, and premium!

Had enough of DFP?
Got confused with Google DFP? or was not able to get into DFP account due to some stupid error messages?
Whatever it might be: Try BuySellAds PRO for all your advertising needs.

ad-serving-dashboard-BuySellAds-PRO-1

ad-serving-dashboard-BuySellAds-PRO-2

ad-serving-dashboard-BuySellAds-PRO-3

A good user interface is one, which do not need a user guide!
It’s really a PRO.

Other stuffs you can do with BuySellAds PRO ..

BuySellAds-Pro-red-logo

Real-Time Stats,
Marketplace connection,
Sell across any medium,
Integrated invoicing and billing,
Sophisticated scheduling,
Custom segmentation,
Multi-user access to sell advertising on your site,
Save notes,
Assign todo’s,
See full purchase history,
Advertiser messaging,

BuySellAds-PRO-advertiser-crm

BuySellAds PRO Advertiser CRM

Support for retina display for ad creative.
Support for responsive ads etc etc ..

image & info source: BSA

BuySellAds.com Pro

BuySellAds.com has turned into a 10 million dollar company (and still growing at a faster phase) in a shot period of time.

buysellads-pro-v3-login-form

We’re happy to let you know that, BSA has revamped it’s User Interface and seem to have made software great and easy to use. With implementation of a nice looking Dashboard which includes detailed earning report, performance report and ad scheduling information. Also Campaign overview and campaign invoice.

New Layout
The new layout seems to be extremely professional and we hope the new features catch-up nicely with the publishers.

buysellads-pro-v3-new

You can add new property by clicking on the + (plus) symbol present at the top menu bar. You can find profile settings at the extreme top right.

Todd Garland, Founder of BuySellAds


Todd Garland, founder of BuySellAds.com hinting about Pro version on Twitter.

Innovation
With this new BuySellAds.com Pro(v3) version, we’re expecting something so innovative that it would improve the current marketplace systems for publishers and also helps advertisers to get better target audience for their product/service.
Remember the asynchronous ads first introduced by BuySellAds?

iPhone / android Apps
Going forward with the new release, we could even expect iPhone and android apps to approve / reject ads.

Our wishes
Personally I love BuySellAds.
It has a innovative team, lead by a inspiring person ‘Todd Garland’.
We wish every success to BuySellAds and it’s team in all their efforts.

Note:
BuySellAds Pro has not yet been released. We hope to see it in early 2013!

Adsense New Ad Format: 300×600 Ad Unit

Bigger Is Better! (Bada hai to behtar hai)

Google has finally announced yet another Large Skyscraper, 300×600 ad unit. Which has both Text as well as image/rich media ads.
Since this is new ad format, currently only text ads are running on most of the websites. Once advertisers start taking notice of this, and start exploiting the potential of this big beast, we can see some creative which take up half of the page!

From previous tests conducted by Google, bigger ads have been performing better than smaller ad units. So we guess, 300×600 ad unit would yield more.

You can see them on our site sidebar. Sometimes it looks so awkward, but we have to see it’s performance over time.
I’m looking forward to see image/rich media ads on our site. It’s an opportunity for brands to showcase their creative effectively.

Adsense-300x600-ad-unit

Get to it:
My ads -> New ad unit -> select 300×600 ad unit

How-to enable in-stream ads: YouTube

Were you earning good income from YouTube’s Instream ad options ?

But now, pre-roll ads, Mid-roll ads and post-roll ads options are missing from your account ?

Not really..

You can enable these ads only for videos with atleast 10 min of content.

Once you upload the video and the video is processed, goto Video Manager and click on the edit link beside your video.
Next, goto Monetization tab and then select pre-roll, Mid-roll and post-roll ads.

youtube-instream-ads-preroll-midroll-postroll

Another good news is, we need not enable Monetization individually for all the videos. Now you can set default setting, which will be pre-selected for all your future uploads.

To set your video’s default options goto: your youtube default settings

Related Read:
How To Get Into YouTube Partnership Program ?
How To Double Your YouTube Partnership Earnings: Instantly