BSA

BuySellAds PRO Announced

Few days back we hinted about BuySellAds Team working on a new release, BuySellAds PRO as they call it.

Today Todd Garland, founder of BuySellAds, sent out the following email:

Announcing BuySellAds PRO

BuySellAds PRO brings together everything you need to manage your ad space: direct sales, ad serving, relationship management, and overall monetization control. From direct advertiser invoicing to effortless day-to-day management of what’s currently serving, BSA PRO provides the tools needed to earn more from your properties and keep your entire team on the same page.

Under the hood, BSA PRO packs a powerful ad serving API and custom ad engine to help you build never-been-done-before ad products for high-end campaigns, invent new ad formats, and innovate your monetization strategy. Come build with us. The possibilities are endless.

BSA Team has done it again! Innovation as we call it. After introducing asynchronous ads for the first time into the advertising industry, now they are ready with a whole lot package of things which will revolutionaries the industry.

Key Highlights of BSA Pro

Direct Ad Sales: You can take advantage of the innovative ad serving platform of BuySellAds and Sell advertising directly to your advertisers based on your pricing.

API’s
This is what I love.
Using BSA ad serving API, now you can innovate with BSA.
Work on your own ad format and your own monetization strategies!

BSA Moto

Anything is possible
The power and flexibility to create better
advertising experiences
BuySellAds PRO gives you the tools to make the impossible possible. Build stuff that’s never been done before. Integrate ads into anything with our flexible ad serving API. The sky is the limit here – the larger the scale, the better.

Roadblocks / Takeovers
In their own words: A roadblock offers advertisers a chance to get a very focused burst of attention for an event, product launch, or just a general boost in their campaign by purchasing all of the impressions during a specific time period across one or more ad units. Using PRO, you can sell concentrated, timed bursts of traffic to advertisers while putting your other ads on hold automatically.

Most publishers only allow roadblocks one or two times per month to maintain their usual advertiser flow. The choice is up to you, and we’re happy to talk about best practices and implementation.

Site Skins
Advertiser can design the image which suites with the theme of the publisher, with the help of BSA Pro’s standard self-serve mechanism this image can be served as the background image of the site.

The skin is clickable, seamless, and premium!

Had enough of DFP?
Got confused with Google DFP? or was not able to get into DFP account due to some stupid error messages?
Whatever it might be: Try BuySellAds PRO for all your advertising needs.

A good user interface is one, which do not need a user guide!
It’s really a PRO.

Other stuffs you can do with BuySellAds PRO ..

Real-Time Stats,
Marketplace connection,
Sell across any medium,
Integrated invoicing and billing,
Sophisticated scheduling,
Custom segmentation,
Multi-user access to sell advertising on your site,
Save notes,
Assign todo’s,
See full purchase history,
Advertiser messaging,

BuySellAds PRO Advertiser CRM

Support for retina display for ad creative.
Support for responsive ads etc etc ..

image & info source: BSA

BuySellAds.com Pro

BuySellAds.com has turned into a 10 million dollar company (and still growing at a faster phase) in a shot period of time.

We’re happy to let you know that, BSA has revamped it’s User Interface and seem to have made software great and easy to use. With implementation of a nice looking Dashboard which includes detailed earning report, performance report and ad scheduling information. Also Campaign overview and campaign invoice.

New Layout
The new layout seems to be extremely professional and we hope the new features catch-up nicely with the publishers.

You can add new property by clicking on the + (plus) symbol present at the top menu bar. You can find profile settings at the extreme top right.

Todd Garland, Founder of BuySellAds

BuySellAds PRO is turning into a MONSTER product. Not sure if that’s good or bad. One thing is for sure, no product like PRO exists.

— Todd Garland (@toddo) December 4, 2012

Todd Garland, founder of BuySellAds.com hinting about Pro version on Twitter.

Innovation
With this new BuySellAds.com Pro(v3) version, we’re expecting something so innovative that it would improve the current marketplace systems for publishers and also helps advertisers to get better target audience for their product/service.
Remember the asynchronous ads first introduced by BuySellAds?

iPhone / android Apps
Going forward with the new release, we could even expect iPhone and android apps to approve / reject ads.

Our wishes
Personally I love BuySellAds.
It has a innovative team, lead by a inspiring person ‘Todd Garland’.
We wish every success to BuySellAds and it’s team in all their efforts.

Note:
BuySellAds Pro has not yet been released. We hope to see it in early 2013!

BuySellAds: Faster and Better(Show ads vertically with a click)

We all know that internally Google is thinking of considering site loading speed as one of the criteria for ranking the website. Apart form that, faster loading sites are key for grabbing user attention.

BuySellAds has come up with an innovative idea of making the javascript ad codes asynchronous(as they call it).

When any browser downloads the ad code that displays the ads, it blocks everything else on the page from rendering. And, while this process may take less than a second of the user’s time, it is noticeable and it is a big problem.

You can read more at BSA blog.

It is frustrating some times, when my visitors have to wait for the ads to load before they could see the entire page. Now I am happy as BSA is taking every effort to minimize that wait time. Infact, what I understand by reading their blog post, is that, with the new ad codes implemented visitors need not wait. i.e., the javascript codes as well as the other elements of the page load simultaneously. Thats great. So from now, we need not compromise user experience for making some pocket money(of course which is used for paying hosting and other expenses – coffee included!)

Faster is Ok, but I said “Better” in the title? It is because, a known issue for BSA publishers is alignment of the ads(problem with vertical alignment of ads). Now BSA has made it simpler. i.e., if we have implemented the new ad codes, now we can log into our BSA a/c, click on get code and make changes(make ads align vertical) and hit SAVE and the settings will be applied to the ad boxes on our site…..isn’t it better?

Additionally, you can even style your ads from within the BSA a/c – see below screen shot.

Previously we had to add float: left; to the a tag of the code. But people with no css knowledge what so ever, found it very geeky/confusing. So now, alignment of ads isn’t a problem with BSA ads.

If you had made any custom changes to the styling of your old code, then you need to add those changes to the new codes by applying them in the advance settings area in your BSA a/c.

Update:

To Show ads: 2 horizontal and the rest aligned vertically, you need to uncheck the vertical checkbox, and add float: left; to Anchor Style in the Advanced Settings of your BSA a/c. And don’t forget to SAVE the settings!

I highly recommend you to grab the new ad codes and make your site load faster.

An Interview with BuySellAds.com

BuySellAds.com [BSA] is an advertising marketplace for small to medium sized website owners/publishers. They want to help small to medium sized website publishers sell more ads and make more money from buysellads websites. They also want to help advertisers find better placements and streamline the process of dealing with small to medium sized publishers.
Interview-BuySellAds-Technotip
BuySellAds.com is a direct banner selling service. As a result you can charge as much as you want for an ad slot and you can move away from PPC or CPM etc adnetworks and start charging more, on monthly basis.

We could somehow get in contact with a nice guy called Todd of buysellads.com, and he was kind enough to answer some of our questions.

1. We are very much curious about all the guys behind BuySellAds.com, and we want to have a look at your office. If you have any video and photographs(of your employees and office) then please share it with our readers.

Hahaha, well, BuySellAds.com is run by me out of the second bedroom in my apartment. We have a programmer and an assistant site manager who also work from home and are remote. We’re a very small team, 100% bootstrapped, and trying to be as efficient as possible to make this thing work for everyone. I don’t think there’s any other way to do it.

2. How would you decide that BSA is matured enough to comeout of *BETA*?

Good question. I’ll make you a deal… as soon as Gmail comes out of beta, we will come out of beta. Cool?

3. Do you read blogs? If yes, then which are your favorite blogs?

There are only two blogs I read religiously: http://TechCrunch.com and http://OnStartups.com

4. There was a Buzz in the blogosphere, when BSA was launched. what do you think made “A” list bloggers write about your launch?

I think the idea behind BSA just rings true with many bloggers. The problem I was trying to solve is real and I wasn’t the only person with that problem: selling ads on my own was a pain, too time consuming, and distracted me from publishing more often. Buying ads was also troublesome – contacting multiple bloggers, making payment different ways, etc, it was just totally disorganized and inefficient.

5. What about the tool(suggestion tool based on real data) which would show us the value of our blogs ad space?

Yes, this is a good idea and one that we want to do. It’s one of those things that’s very hard to get *right*. For example, a site in our network CSSRemix is getting around 100K impressions per month. They are selling 7 ads across the top of their site at $350 each. That is a $3.50 CPM which is very high for our network. You will find many sites of similar caliber that cannot charge that much. Pricing ads is tricky and is not an equation – there are many many factors involved. That being said, it’s something we’re very interested in building because it is hard to build – which would make it a very valuable tool.

6. What goals do you have for BSA in coming years?

Same goals we have now, help publishers sell more ads, and help advertisers find quality niche placements from a central marketplace.

7. What was the major challenge you faced while launching BSA?

Having the guts to pull the trigger. I had the site ready to go for a few weeks before I actually launched.

8. What do you call, was a stepping stone for BSA?

Getting some of the first publishers signed up (Logopond, PSDTuts, FreelanceSwitch, etc).

9. Share a happiest moment about BSA(except the launch day)?

Seeing the first ads sold moments after the first publisher had installed the ad code 😉

10. How do you define success?

Success for me is about doing the right thing. Whether in business, family, etc., it’s important to always do the right thing and that’s how I sleep well at night.

11. What are the mistakes you see your publishers and advertisers are making, in using BSA

Changing price frequently and/or raising the price on an advertiser in their first month. It just doesn’t make any sense. The publishers who do the best with BSA raise pricing on their advertisers *maybe* once every 3-4 months. I think that it is important for publishers to find a price they are happy with for this period of time and stick with it. Even if you need to raise the price for new advertisers, you should let the existing advertisers stay at their current rate for roughly 3-4 months. As for advertisers, the common mistake I see with them is not giving a placement enough time. One month is a long time, but with some businesses advertising in this niche it can be more about branding and staying power (believe it or not) than anything else.

12. What repels you the most from a blog/website(animation at your face advertising etc)?

Poorly placed ads that don’t fit in well with the design of the site. Sites that have scripts for more than 2 ad networks. The biggest turn off, however, is seeing ads that are not targeted. If you look through all of the websites in BSA’s inventory and check out the ads BSA serves for those sites, you will see that 99.9% of them (had to give myself a little room for error) are very targeted placements.

13. Whats your view about PPC, CPM, CPA advertising?

Blah, Blah and blah. I like to keep things simple, fixed 30-day rates.

14. What are the new year resolutions for BSA?

The one is easy, get the new site launched!

15. Please tell something, that you would like all your
advertisers/publishers/ and others to know about you and BuySellAds.com

What you see is what you get. BSA is real.

We are using BuySellAds on some of our blog too, and it provides a reliable service. Once your blog is accepted into their network, your blog will be listed in their marketplace and you will get a lot of exposure. And the best part is – they pay on time!
BuySellAds is still in Beta, and we hope it will be available for all public shortly. And we recommend to try Beta Registration and see your luck with them.

Hope you enjoyed the interview