Eligibility to use Matched content
The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account.

Create an ad unit
Create an ad unit in the usual way, making sure to choose an ad size that fits your layout, and to select “Matched content” from the Ad type drop-down in the process.
To get the best fit for your layout, you might want to use a custom ad size. When using a custom size, we recommend choosing an ad size with a width:height ratio of around 2:1 for a horizontal layout, or 1:2 for a vertical layout.

Check if your site is approved for matched content
1. Sign in to your AdSense account.
2. Click the gear icon and select Settings.
3. In the sidebar, under “Account”, click Site management.

Under the “Owned” tab, check the “Matched content” column to see if your site has been approved. If the status of your site is:
Approved: You may place Matched content units on any of the pages of this site.
Not approved: You may not place Matched content units on this site.

If there is no column called “Matched content“, then your account is not yet eligible for it and you’ll have to wait for some months before it is rolled out to every publisher.

Revenue
Going forward am sure Google will roll content matching ads into this widget and help publishers generate more revenue from their site. For example, apart from your own sites content, the widget might show some relevant content and link of an advertiser. This way, advertiser gets traffic and the publisher gets his cut!

Related Read: New AdSense Ad format — Widget Ads

Do You Want More Sales ?

We see a lot of ads all over in our lives! like internet, TV, Newspaper, Streets, Radio, beginning of a movie in the theater, at intervals etc. Its all around us. So much so that most of us have developed ad blindness. Geeks can smell adsense ads from far 🙂 let alone click it!

Do You Have A Business? Want To Sell More ?
If you run any online or offline business, it’s wise to start advertising your business. Well this is common sense, but many businesses are still operating without ever trying to advertise.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
— Steuart Henderson Britt
(Marketing Management and Administrative Action)

If you are making $5000 per month without advertising, then how about making $15000 per month, by spending $100 for effective advertising ?
It’s like having a sales force to bring in more leads, more business to you. Wouldn’t you spend $100 to get an additional profit ? Why not, right ?

Product First
But for all these things to work, you must have a good product in place. If you have that, then there is no need to step back.

“If you believe in what you do and you can really help people, then you have a moral obligation to try and bring it to as many people as possible.”
—- Chet Holmes

Most of us think advertising as evil..but if you have a good product, and a nice offer to make, then I don’t think you need to hesitate to get all your target audience to buy your product. Most people under-estimate the power of advertising. If you think you have a good product which helps people, then why not provide them a nice offer via advertisement and help them even more ?

#1 Form of Advertising
The old form of marketing – “The Word Of Mouth” marketing is still the #1. But to get to that point, you can use advertising effectively to build the brand.

See the biggest brands in the world, for any commercial product. There is at least one big dominator in most niches. How do you think someone became #1 ? Yes, they obviously have a good product, and a big budget to market via advertisement.

Darker Side!
There are some products which are not so good, but they still manage to sell ? It’s the marketing trick and the magic of advertisement. But you bet, they won’t be in the market for a long time. If someone has a bad product, and tries to sell via advertisements, these advertisements will eventually hurt the business, no matter how good they are at advertising. But sure, with advertising they will make some quick bucks for a short time.

Essentials
For long term successful business, these are the key ingredients:
1. Have a good product.
2. Market the product effectively.
If you fail in any one, your business is likely to fail as well.

Give advertising a try, if you haven’t already. Build the brand, sell the product, help as many as possible.

Tips for getting started
There will always be (most of the times) some offers for advertisers to get started. For example, Google provides Free Google Adwords coupon, Chitika and Bidvertiser also provides Free $$ for new advertisers to get started. Make a quick search on our blog and you will find a lot of discount coupons for advertising on various ad networks.
If you want to advertise on a magazine, ask for a offer. You will always need to negotiate and never compromise with the quality of the ad copy that you write.

Let us know, how you market your business, both online and offline.

Build Adword Ads in Minutes

Google has released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a professional designer or start from scratch.
professional_welcome_signup

And the best part of this tool is, it converts your ad to fit all possible placements across the Google content network, including video and game placements.

To start creating your ads, click Display Ad Builder on the Create an ad page within a new or existing campaign in your AdWords account.

And the sad part asusual is, this feature is presently only available to all advertisers in the U.S. and Canada.

Hope Google rolls this feature to all its adword customers soon. Meanwhile watch this short video tutorial demonstrating how to create your first ad:

If you are new to AdWords and want to learn more about creating and running display ads, visit the new Display Ads 101 tutorial.

And watch above video even if the feature is not yet available to you, because we think that this feature will soon be available to everyone of us, as Adwords is bread and butter to Google, and I am sure Google won’t delay with releasing any feature to its adword customers.

With this improvements in Adwords, we are expecting more creative and interactive advertisements on blogs running Adsense ads.

And there is another thing to observe in the above video. Google is using its own browser while creating such video demos and tutorial, which will also motivate others to use it. So we need to be an idol for others when it comes to using our products efficiently.