We see a lot of ads all over in our lives! like internet, TV, Newspaper, Streets, Radio, beginning of a movie in the theater, at intervals etc. Its all around us. So much so that most of us have developed ad blindness. Geeks can smell adsense ads from far 🙂 let alone click it!
Do You Have A Business? Want To Sell More ?
If you run any online or offline business, it’s wise to start advertising your business. Well this is common sense, but many businesses are still operating without ever trying to advertise.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
— Steuart Henderson Britt
(Marketing Management and Administrative Action)
If you are making $5000 per month without advertising, then how about making $15000 per month, by spending $100 for effective advertising ?
It’s like having a sales force to bring in more leads, more business to you. Wouldn’t you spend $100 to get an additional profit ? Why not, right ?
Product First
But for all these things to work, you must have a good product in place. If you have that, then there is no need to step back.
“If you believe in what you do and you can really help people, then you have a moral obligation to try and bring it to as many people as possible.”
—- Chet Holmes
Most of us think advertising as evil..but if you have a good product, and a nice offer to make, then I don’t think you need to hesitate to get all your target audience to buy your product. Most people under-estimate the power of advertising. If you think you have a good product which helps people, then why not provide them a nice offer via advertisement and help them even more ?
#1 Form of Advertising
The old form of marketing – “The Word Of Mouth” marketing is still the #1. But to get to that point, you can use advertising effectively to build the brand.
See the biggest brands in the world, for any commercial product. There is at least one big dominator in most niches. How do you think someone became #1 ? Yes, they obviously have a good product, and a big budget to market via advertisement.
Darker Side!
There are some products which are not so good, but they still manage to sell ? It’s the marketing trick and the magic of advertisement. But you bet, they won’t be in the market for a long time. If someone has a bad product, and tries to sell via advertisements, these advertisements will eventually hurt the business, no matter how good they are at advertising. But sure, with advertising they will make some quick bucks for a short time.
Essentials
For long term successful business, these are the key ingredients:
1. Have a good product.
2. Market the product effectively.
If you fail in any one, your business is likely to fail as well.
Give advertising a try, if you haven’t already. Build the brand, sell the product, help as many as possible.
Tips for getting started
There will always be (most of the times) some offers for advertisers to get started. For example, Google provides Free Google Adwords coupon, Chitika and Bidvertiser also provides Free $$ for new advertisers to get started. Make a quick search on our blog and you will find a lot of discount coupons for advertising on various ad networks.
If you want to advertise on a magazine, ask for a offer. You will always need to negotiate and never compromise with the quality of the ad copy that you write.
Let us know, how you market your business, both online and offline.