Satish | Technotip.org

First Look at ProBlogger.com[munity]

Its been so long, Darren acquired ProBlogger.com and we have been expecting some thing very useful from him. Finally he has decided to start with a paid forum. I am sure, he will have plans to expand it, in the future.

Many people may think that paid forum is not the way to go, considering some other good quality forums already available for free. But Darren, is paying for the moderation and he also want to make sure that, the forum is difficult place for spammers!

If spammers want to create multiple accounts, then they obviously need to invest 1.95$ each month, per account 🙂

So far my experience is very good. People are actively, genuinely involved in conversation, and not just to get a link. I feel like visiting the forum frequently and involve in the conversation. Its already a great learning experience for me.
I have seen many high profile bloggers sharing their knowledge in the forum. Only thing is, you need to take advantage by involving in the conversation. Contribute to the community, and learn as much as possible.

In its pre-launch (the forum is not yet officially announced on ProBlogger.net, though almost everyone know about its launch already!) mode itself this forum has become so popular, I am sure still thousands of people will be joining with the official wordings from Darren Rowse on his blog.

problogger-community-forum

At the time of writing this post, the forum had:
Threads: 188, Posts: 2,063, Members: 1,248.

And not to forget, Darren is offering 50% discount on 31 Days to Build a Better Blog Work Book, for all forum members.

For more details and latest updates, visit ProBlogger.community

Update: ProBlogger.community is now officially launched.

If you are already a member, then please share your experience with us..

Interview with Chris Brogan

Chrish Brogan’s blog is ranked by Technorati as one of the top 100 blogs in the world.
Advertising Age’s Power 150 ranks him in the top 15. He has been blogging since 1998. He is also co-founder of PodCamp and part of many other online projects. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Chris is co-author of the book Trust Agents, with Julien Smith, which was recently released. If you run a company/organization, then please get a copy of this book, spend some time to read and understand it and order some more copies for your employees/members/co-workers if you think its of use for them.

Interview:

1. Do you think using your real name (or surname) in your Twitter ID (or any other profile ID) is good or using your company/brand name is good?

I believe you should use your real name. People want to connect with humans for the most part, not just brands. That is, unless your brand is widely known, and then you should manage two accounts. I think that having @coke *and* @bobjones is smart, because you can be the big brand, and/or you can be offduty.

2. With all the efforts to earn the Trust(for the sake of trust), when our blog readers/customers give bad personal comments, how does it feel about the trust that we have built?

Bad comments are golden. Value these like you value nothing else. They are moments where you must reflect on the value of what your customers have told you, and decide what you must improve, or whether it’s just someone complaining. In either case, thank them. They’ve taken the time to voice their concern.

3. Do you think having a forum helps in building the “Army”? As we can interact with the blog readers at a personal level in the forum. Do you think the time spent in the forum is well worth or is there any other more efficient methods to connect with our readers?

I think you can connect with blog readers on a blog, so I think forums are a way to “share the stage.” They’re a way for others to be able to start threads and be the host of a storyline. They don’t improve or diminish the ability to build an army, except insofar as the content they provide.

4. What components do you think makes a blog successful

Equipping your community for success makes your blog successful. Be helpful. Be consistent. Be mindful of people’s time. Give them unique ideas and your best thinking. Give away your secrets (you’ll make more). Provide them links to materials and ideas that others have done that will improve their learning. Comment frequently and reply to the people who speak with you (as often as you can).

5. Your advice for new bloggers

Write from the most unique possible perspective that you can. Writing a me-too blog is wasteful. Others have already done the work. See if you can find a unique voice and vision, and get that done. There’s so much more left to cover.

6. Your advice for students. We read in the book about how we can play the role of “Trust Agent” in a company, now would love to know, how students(who are studying in university ) can apply it.

Students can learn about trust and how to use these new tools to build relationships in ways that will improve their connectedness coming out of school. Building networks of passionate collaborators is a powerful way to apply what trust agents do, and will be beneficial to students who often need these networks for jobs and more after they’ve left school.

7. What have you learnt with the release of your co-authored book “Trust Agents”.

I learned that what people relate to the most is that we’ve written a book about common sense for the Internet age. It’s like 7 habits meets the web. I’m really passionate about the fact that common sense seems to have gone missing in business, so maybe that’s what people need right now.

8. What do you feel about Google Adsense? Do you think adsense ads make a blog look unprofessional? And what do you feel about the over all blogging for money concept.

I use Adsense for RSS with my RSS feed. I get about beer money worth of value. I think that blogs that stripe themselves with Adsense end up looking like NASCAR vehicles and not useful content. I love blogging for money, though. I think there’s nothing wrong with it. I’m certainly not part of the kumbaya crowd.

9. What do you think about Twitter(In general and for business purpose). How bloggers can use it the best.

Twitter brings me quite a lot of business. I love it.

10. What were the 3 major mistakes you did on your blog?

In the old days, I talked about me. Now I equip others. In the old days, I wrote a lot more. Now I write brief pieces. In the old days, I got really snippy. Now I try to keep it professional (though with a personality).

11. What were the 3 major mistakes you did while learning about Social Media?

None really come to mind. Not that I’m perfect, but nothing major.

12. Do you think that a hard cover book is worth more than a ebook?

No. I think a useful book is worth more than fluff.

13. How many hours do you dedicate to blogging? How did you manage time for writing the book? Please share about the records made by your book at some of the places, like Wall Street Journal, New York Times etc. And please share about, monetizing the blog with your own product rather than 3rd party advertising. How do you manage sponsors on your blog. How has this book added to it etc.

I write about two hours a day, though not all of it is for blogging. I wrote 1000-2000 words a day with Julien Smith. Writing’s my #1 business, basically, when it all gets said and done: writing and thinking.

We made the New York Times Bestseller’s list in 2 days and the Wall Street Journal bestseller’s list in 2 weeks, which isn’t that shabby. I still want to hit the USA Today and the BusinessWeek bestseller lists, too.

I make very little money off my blog by contrast to my consulting and agency work. I make some money promoting Chris Pearson’s Thesis WordPress theme, and some from the occasional sponsored post, but that’s about it. I think that sponsors are great if you build relationships between the sponsors and the community. I can’t just take money from people. I say no to about 95% of the sponsor offers I get.

We had a great time talking to Chris Brogan, and learnt a lot with this interesting interview. Hope you all enjoyed it and learnt a thing or 2 from Chris Brogan. You may also like his book Trust Agents. If you read it, please tell us, what you liked and what you didn’t like in the book. I am sure, Chris will also be eager to know.
Thanks to Chris, for this fabulous interview.

The Ideal way: Migrating from Blogger to WordPress

Many people start the blog on a free blogging platform like blogger and WordPress. And after 6 months or 1 or 2 years time, if the person keeps on blogging, then he is almost certain to start feeling that he did a mistake! Mistake of starting the blog on a free blogging platform.

But do not think it as a mistake anymore. While starting a self hosted blog is a smart idea, but we know the fact that many blogs die within 1 to 6 months, so its good to start a blog on these blogging platform and invest some time to figure out whether blogging is for you or not. And it will be a good thing to learn the most basic things using those blogging platforms and then move or start a new self hosted blog.

Many people may advice to have a self hosted blog from day one, and we respect that idea too. If you can dedicate more time to learn and if you are commented enough for your blog and blogging, then either way you can start your blog.

Installing a self hosted WordPress is very easy and only takes minutes.

If you have a blog at blogger and want to transfer to your own self hosted WordPress blog, then here is a resource which will help you through the process.

For the text version of this tutorial you can follow this link labnol.org
And to be on safer side, do not forget to tell Google that you are moving your blog, at webmasters tool.

Trust Agents – by Chris Brogan and Julien Smith

Trust Agents – Using The Web To Build Influence, Improve Reputation, And Earn Trust.

I think Chris Brogan and Julien Smith are the people who don’t need an introduction. But still, if you don’t know, here is a small snippet:
Chrish Brogan’s blog is ranked by Technorati as one of the top 100 blogs in the world. Advertising Age’s Power 150 ranks him in the top 15. He has been blogging since 1998. He is also co-founder of PodCamp and part of many other online projects.

Julien Smith has been connected to computers since the age of 12. He helped run early BBSes. He was one of the first people on the web to use podcasting in 2004, as well as being one of the first web personalities to get broadcast by traditional radio. He has since worked with and been interviewed by numerous media organizations such as CNN, CBC, CTV– and a bunch of others.

Before reading my review, know the fact that, Trust Agents the Book, in its first month, hit:
– the New York Times bestseller list (#13)
– the Wall Street Journal bestseller list (#8)
– the Amazon top 100 list (#30)

Trust Agents is a book which has 261 pages + some pages in the introduction part. And contains 8 chapters:

Introduction: Hey, I know You. Have We Met?
1. Trust, Social Capital, and Media.
2. Make Your Own Game.
3. One of Us.
4. Archimedes Principle.
5. Agent Zero.
6. Human Artist.
7. Build an Army.
8. The Trust Agent.

Index

In the first chapter, it starts with ringing the bell — “We read articles about how the person beside us at the bar ordering the Miller Genuine Draft is actually a paid buzz generator.” Shaking the Trust! and showing how this Trust factor can also be used to deceive people.

The book contains stories and examples of different kind of people, from mafia to gaming and wine shows and to Microsoft etc….a lot actually, and it connects all of them to the topic Trust Agent.
( Its a great idea to take a peak into their knowledge and years of experience, by just paying $16.47 )

There are some action tips in each chapter, which are packed with Chris Brogan and Julien Smith’s experience, with the web(and humans) all these years.

Some lines from the book:

Communities don’t want to be managed: They want to be cared for.

Those who succeed tend to be the ones who allow themselves to fail.

Be there, before the sale.

The Book also warns – By the end of this book, you’ll probably be a trust agent, too. Just don’t call yourself one.

One of Us:
Chris Brogan and Julien Smith have shared their story, of how they made the mistakes — and I must say, they showed a good example to be “One of Us“.
And reminds us to use the 3 A’s, when things go wrong – Acknowledge, Apologize, Act.

Chris the Social Media Guy:
If you are looking for pure social media related things, and the tools that will help you in rapidly building your social media, then this is not the book you are looking for. This book contains, how to be humans in using social media. How to treat people(online) like humans. Giving social media a different touch.

The downside:
1. The Book uses a lot of names, who you may not know, so it becomes difficult to catchup with the stories, if you get distracted.
2. Personal opinion: The language could have been simplified.

Other than that, the book is awesome and worth your time and money.

I am going to order some more books to some of my friends address, who badly need this book!

If you run a company/organization, then please get a copy of this book, spend some time to read and understand it and order some more copies for your employees/members/co-workers if you think its of use for them.

While I was reading the book, I felt like, I am practicing many of these things all these years, unknowingly. But the book is really a inspirational and motivational thing. It quotes some of the best examples of Trust Agents, and how they attained that status and how we can be Trust Agents too.

I know you want to know more, you can get your copy of the book at Amazon($16.47). I am sure, you will not regret.

Still not convinced ? Then read this Testimonial:

“Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me.” — SETH GODIN

If you have read the book. Please share your thoughts about the book.

Google Confirms “Keywords meta tag not used in its web ranking” — What next ?

After a long time of discussion online and offline, finally Google came to the rescue and confirmed that Google does not use Keywords meta tag in web ranking.

Source: Webmasters Tool

What does this mean ?
Now you can stop worrying about the keywords that you insert in the meta tag. Stop worrying doesn’t actually mean, to stop using meta tags! To be in the safer side(as we don’t know how other search engines treat meta keywords), it doesn’t hurt at all to use proper meta keywords.
meta-tags-description
And Matt cuts has clearly indicated in the above video that meta description is still valid and Google considers it while showing the snippet of description, if its nicely/meaningfully done.

Avoid the Confusion
Do not confuse this with “using the proper keywords” in the article. Using keywords in the article will get you up in the search ranking(if done properly) — If not UP, your article will be shown for the keywords, that you are using in the article. But as always, play safe. Don’t try to inject irrelevant keywords into your article. This will do more harm then any help, in the future.
Do not believe in people who call you and tell that – they will get your website in the first place of Google search ranking. Many of these guys still think that Google use the keyword tags to assign ranking and that they can trick!

Whats your stand on meta keywords, meta description or meta tags in general ?

Does TRUST Play any Role in SEO ?

I don’t know, whether Trust is one of the factors in getting the results up in the Search Engine Results Page, but I certainly know that Trust will help you get more traffic even from Search Engines.

Benefits of building Trust
Building Trust helps in making people to act. The desired action might be:
1. To subscribe to your blog updates.
2. To subscribe to your News Letter.
3. To purchase your ebook or print book.
4. To make a sales (affiliate link or any other kind of sales).
5. To make them share the article link with their friends and family members.
6. To make them link to your article.
7. To make your brand name stick in their minds.
8. Build authority.
9. Show your passion.
10. Get their feedback and to get their opinion on any issues (make them comment on your blog and to learn from your visitors). Etc etc etc..

So with this Trust factor, you can build readership and you all probably know that, it brings in repeat visitors to our blog. Hence, increase in traffic.
But this Trust can boost Search Engine Traffic too. Its been working all these years, but most of us might not have noticed it. Here is how it works with me:
Google ranks websites based on its algorithm and no one outside Google probably know all about the algorithm.
Google is famous for its testing, like A/B split testing, change of background colour of Sponsored ads, change of width of Search result page and search box etc. And usually Google shares many of the test results with its users, in the form of reports.
And it is known to most of us that, the result shown in the first position of the result page gets more attention and click, than that present in 3rd, 4th, 5th and so on positions. And the results in the latter pages get least clicks.

But if you have seen a blog and Trust that blog, then you are more likely to click on it and go to that blog for information, then that ranking much higher.

Looking at the above image, you may be thinking Sony Ericsson is a bigger brand than fonearena. But if you have been reading fonearena for quite sometime, I bet you would click on it for reading the review before making a purchase.

So branding and Trust can increase the Search Engine visits too. You may be thinking it takes a lot of effort to get a small amount of traffic. Yes, it takes a lot of effort to build such Brand and Trust, but once done, you will get a lot of traffic. Its all about Trust, even if you are not a big brand yet, you can build the brand with the trust factor, which will have a long lasting effect on the minds of internet users.

Do you think, its late to join the bandwagon of building Trust? Might be a little late but better late than never 🙂

20 Tips To Optimize Your HomePage

Everybody talks about optimizing the website as a whole, but it is of equal importance to optimize this single, most important page – HomePage (face of your website).

For almost all the websites, the most ranked and visited page is its homepage. So optimizing it makes a lot of sense. If you feel the same, then continue reading..

Here are some of the aspects that you can tweak, inorder to optimize your homepage:

1. Do not show full article on your homepage. If you are showing 10 full articles on your homepage, then it will take a lot of time to load.
And from users perspective, they may not have the patience to scroll down and digg your website looking for good content. Internet is full of information overload and they may just leave your website and go somewhere else.

On the downside, people need to do an extra click to get to the content, if you start showing post excerpts.

2. If you are showing only excerpts on your homepage, then try to limit it to 8 or 10 post excerpts. If you show 20 to 25 post excerpts on your homepage, then the user experience will again be bad.

3. Use less images on your homepage.: Images consume most of the bandwidth. Images can be used wisely to grab the attention, but if we do not take that extra care to optimize the image, then we will surely have to pay for that latter. It would be better to avoid more images on the homepage.

4. Use less advertisements on your homepage or no advertisement on your home page: The best example for this is Google. Google.com is the simplest and most used search engine in the world and still it doesn’t have a ad on its homepage. Get a clue from it.

5. Optimize all the images that you are showing on your homepage, using some image optimization tools.

6. As far as possible, try avoiding if-else programs on your homepage. Ex:- Showing one ad to facebook visitors and other for Search Engine visitors and another for people coming from Twitter!

7. Remove the widgets and badges from the homepage. Retain only the most important.

8. Avoid animated contents from your homepage, inorder to speedup the load time of your pages and to not divert the attention of your reader, from the beginning.

9. Choose a proper webhost, with good uptime, speed of servers and support.

10. Make use of custom Excerpt option in WordPress and make the excerpts on your homepage more meaningful. Create enthusiasm or the need to read more situation to someone who reads the excerpts on your homepage!

11. You can lessen the ads on the homepage and put link or banner to your own interesting articles or categories of articles. This will give the user more options to navigate. And you can engage your reader for more time, showcasing good articles.

12. Remove the digg, tweetmeme and other buttons from the article excerpts. Show them only on the full post, if necessary.

13. Use labels: Label all the things properly on your homepage. Ex: Recent articles, Popular posts etc, for better user experience. Visitors must not feel, as if they have landed in a wild forest!

14. Test your optimized homepage: Testing is the only way to go. Big internet companies like Google rely only on its continuous testing. But Google, Yahoo, Microsoft has a lot of employees for testing. Now how can you do testing with your website/blog? Most of the times, owner of the blog gets blind to many components on the blog, like, the widgets, labeling, etc. So it is a good practice to arrange a party for your friends(who don’t know about your blog) and tell them to surf and give feed back about 2 or 3 websites(one of which is yours!). Keep doing it once in a while. Do not over do it. You may just endup in testing and may forget the main element of the blog, which is content.

15. Menu bar: Most surfers are used to the menu bar placed at the top, than on the sidebar. So it must be clearly placed in a prominent position and do not mix it with your categories and other stuffs.

16. Show navigation menu or main menu both in the header as well as in the footer.

17. Make sure to have “Popular Articles” or “Recommended Articles” list on the homepage. So that first time visitors know where to look at, for the best contents on your blog. And with the best content, they are more likely to stick to your blog.

18. Show your subscriber count or Twitter follower count as a social proof, if you have some significant numbers.

19. As far as possible avoid flash contents from homepage. You may annoy and drag your readers out of your blog even before they read any of your stuffs!

20. Make your website/blog logo clickable and link it to your homepage.

Please share your optimization tips with us. So that everyone of us can improve our website/blogs.

Do you want Premium quality content for FREE ?

Being a student I know how tight our budgets will be! I was in the same position a year back, before starting blogging. So I love to share about good quality, free content from trusted sources.
Yesterday I read a very good ebook and I recommend it to all bloggers who are stuck at some point in blogging and can’t afford to pay for an online course.

The name of the ebook is Make Money Blogging, by Daniel Scocco. The book is well structured and is worth reading.

make-money-blogging-premium-quality-content

Daniel Scocco has been involved in entrepreneurial projects on the Internet since 2005 and he knows his stuffs. His famous blog DailyBlogTips.com was nominated under the “Best Web Development Blog” category in the 2007 Weblog Awards, and currently it is ranked among the 500 most popular blogs in the world (according to Technorati) and among the 100 most popular marketing blogs in the world (according to AdvertisingAge).
Daniel has also provided consulting services for many companies and organizations (including the United States federal government), and he is the founder of the online marketing and business training program Online Profits.

So Daniel and his works are really worth to be followed, if you want to be a successful online entrepreneur or blogger.

Daniel has worked for about two months and has packed this ebook with all his experience and has made a really valuable ebook.

Many people, including bloggers want answer for this question — How to make money blogging?
This book also concentrates and explains other aspects of money making, that is generating quality content inorder to get the traffic and to gain authority(over time), and then the money aspects, which is exact inline with how things have worked out to many bloggers.
It contains some real suggestions and tips, which most online courses teach.

The ebook contains:

Introduction (which also contains very valuable information’s)
1. The Content: Know the 3 important things that make good content. Good info about Headline and about finding idea’s or inspiration for content creation.
This is the most important aspect for any blogger to know. You can just download the ebook, to read this one chapter, if you don’t have enough time.

2. Design and usability: This chapter contains some list of Usability Mistakes, which are worth noting down and correct them one by one, if your blog is making those mistakes.
Other things like call for action and the action priorities.

3. Networking: Contains some short email templates, that you can use for your networking purpose!, but I suggest get your own. Templates provided by Daniel are just an example. You can make yours more personal and catchy!
Small excerpt from this chapter:

In most professional fields, who you know is at least as important as what you know. Blogging is no exception.

4. Promotion: This is the chapter which I liked the most. It contains some really good information. It tells the importance of guest blogging, social bookmarking sites, Twitter, Facebook and ways to promot your killer content.

5. Monetization: Which stresses about the creation of authority, before trying to make money. And gives 2 important tips for making money with Adsense. Also talks about direct advertising, CPM ads, Affiliate marketing, email marketing(“the money is in the list!”) etc.

In the introduction of the ebook, Daniel says – “If you already have a blog and know the basics, feel free to skip to chapter 1.” But out of curiosity, I read the introduction and I must say, Daniel has packed good info from the very beginning of the ebook.
Although the introduction was valuable, I feel that I had already read it on DailyBlogTips.com!

Introduction goes on with the inspiring revenue figures of TechCrunch, Mashable and Haffingtonpost etc, but at the same time warns not to get into “get rich quick” concept! Here is an excerpt from the ebook:

yes it is definitely possible to make money blogging. At this point many people ask: “but is it easy or quick?” Well, that is a completely different question, and unfortunately the answer here is a big “NO”.
Making money blogging is no different then making money with any other venture, be it online or offline. As such it will take time and require a heck lot of work.

Much like his News Letter(which is kind of personal, valuable and to the point), the ebook also doesn’t contain any fluff, you get the meat directly, so its time saving apart from being valuable.

Finally, if you are a blogger or somehow related to blogs, then you will find the ebook valuable. Do not miss to download, read and implement the tips in the ebook.
To download the ebook(which is Free), you will have to signup for his news letter here.

And also tweet about this ebook to all your friends, fans and followers, I am sure, many of them will find it helpful. And who knows you may even win a laptop! — yes, Daniel is holding a contest and is giving away two laptops to two lucky winners. Tweeting will get you one entry, and blogging about it will give you 5 entries. Nice trick to get the words out. Though I decided to write about the ebook, after reading it and finding some valuable info there. And more over, I always recommend Daniel’s work, as he is a brand built around trust.

Related: 5 Freebies Up For Grab