Testimonials: Goldmine For Your Business

Have you ever got satisfied with any services or products?
If you said ‘yes’, then make sure to send your testimonial to that company. I’m sure, every business love their customers positive feedback. Irrespective of the size of the company, your testimonial will usually be highlighted. Because ‘word-of-mouth’ marketing is still the number one marketing technique and testimonials help serve the purpose.


You’re Famous
Make sure you’re providing real testimonials and not a fake praising to get highlighted!

Most of the web service or product websites display your testimonial along with your photo and a linkback to your website or blog, to let their prospective clients/customers know that the testimonials are from real people and that their products/service has demand in the market.

Testimonials are Gold For Your Business
If you are a company, then make sure to ask for your customers/clients feedback. Testimonials are gold. Positive feedback provide social proof; Negative feedback provide the opportunity to recognize and fix the problems, which helps in improving the business/service.

Use Our Services!
If you are never satisfied with any product or service, then use ours and send us a testimonial 😉 Technotip Services

Real Personal Experience
Just some days back I had to goto a local client’s office to talk about a possible deal. I talked a bit about our company and tried my best to represent Technotip and tried all means to convey the quality of our work. Client was ok with whatever I said; but once he started navigating our official blog and spotted some testimonials – he was surprised and impressed immediately. He was sold out to our service by just looking at the genuine testimonials we had listed.


He handed over 6 projects immediately. and all without me taking the pain of trying to showcase the quality of our work. Let the testimonial do the work of impressing , you do your work which YOU ARE best at!

Testimonials are like sprinkling fairy dust from your magic wand..on your prospective clients/customers.

Related Read: 10 Nuggets of Gold To Improve Your Business

5 Tips to Finally Start with Social Media Marketing

This is a guest post by Amanda. If you want to guest post on this blog, check out the guidelines here.

The newest addition to any Internet marketer’s arsenal is social media marketing. Sites like Facebook, Twitter, and LinkedIn connect people to people and people to brands continuously while allowing constant interaction. Many are weary of Social Media; if worked with unfocused campaigns, it can eat up your time and take you away from other necessary projects. The key to Social Media is to connect your company to consumers, and this can be done in just 10 minutes a day.

Getting Started With Social Media Marketing

1. Take It One Step at a Time
If you only have 10 minutes to spend on your Social Media campaigns you should choose which platform to start with. To have an exceptional social media presence you will eventually need a solid presence on both Twitter and Facebook, but that does not mean that you need to get bogged down with both at once. You should pick one platform and run with it; master either Facebook or Twitter before moving on to the other. If you try to divide your 10 minutes between the two, you will fail at both.

If you start with Facebook, you’ll need to have proper branding and bio. The most important part of your Facebook page is the wall where you can interact with your fans. If you already have both your Facebook and Twitter pages started, rather than dividing your time between the two each day you should spend one day on Facebook and the next on Twitter. Make sure to spend the full 10 minutes each day on one platform in order to get your desired results.

2. Respond to Your Fans
Most people following your Facebook or Twitter pages are not listening to you. You should respond to your fans rather than talking at them or advertising to them. Your social media involvement is an opportunity for you to create an experience for your customer base and add to your company’s narrative.

Responding to your customer base means spending most of your time responding to @’s, messages, & wall posts. You can also utilize your social media position to respond to any negative PR or responses from your customers. To respond effectively, you must listen to your customers and embrace detractors; you do not want your naysayers to have any ammunition.

You should also spend your social media time getting to know your fans and followers. This attention can turn these fans and followers into customers and customers into prospects. You have the power to turn anyone into a brand evangelist if you treat them well by responding and listening to them.

3. Reach Out To People
Find people through searches on your social media network; look for those who have a question about your industry and niche market, or people who just need a little bit of help. Give them the information they’re looking for without asking them to follow you or linking them to a product.

This may lead to an invitation to join you on Facebook, Twitter, or your blog but that should never be your goal. Your goal is get on people’s radar and get them to talk about you. By doing this you will show them who you are and how to find you without being pushy.

4. Choose Your Actions
With limited time, you’ll want to focus on one or two actions per day. You do not need to spend your entire day putting out fires or replying to everything that comes up. Sometimes it’s better to just spend time on your social media sites without sending marketing messages; they usually go unnoticed anyway. Tell the story through your actions and send your message through your interactions.

5. Organize Your Efforts
Although you may think that it is a waste of time to reflect on your social media marketing, you might find some very useful information that can help you improve your marketing efforts. Look back to what efforts were the most successful and try to continue following those. It seems like such an easy task, but you might be amazed by how much time you can spend studying this. However, it can pay off if you can find better, more efficient ways to handle your social medial marketing.

Follow these internet marketing tips and you will rock the social media universe.

Author Bio:
Amanda is a writer and blogger living in San Diego, CA (USA). Visit her internet marketing website for more information.

OnlineProfits.com – is now FREE to Join. Yes Free!

So isn’t it a good deal? You get a good quality hosting account and excellent free training program. OnlineProfits.com is by far the most complete Internet Marketing and Online Business training program on the web. So do not miss this opportunity.

Yes, you read it right. Daniel Scocco run OnlinePofits.com is now a Free training program.

So what’s the catch?
There is just one requirement: people will need to signup for a hosting account with one of their partners in order to get free membership. The partner hosting companies are Hostgator and Hostnine and the hosting costs $8 Per Month. You are supposed to keep the hosting account active for atleast 3 months inorder to get lifetime access to the membership program.

So isn’t it a good deal? You get a good quality hosting account and excellent free training program. OnlineProfits.com is by far the most complete Internet Marketing and Online Business training program on the web. So do not miss this opportunity.

Also there is one more exciting change: Now there is a “Live Case Study” area, where you’ll be able to watch Daniel build a profitable website from scratch. This way you can learn and implement the strategies that Daniel implements to his websites.

What about old members who paid for the course?
Old members will keep their account for lifetime and they will be benefited as there will be more lessons, audio, videos added soon.

Mark On Your Calendar:
OnlineProfits.com will open its door on June 8th. And I am sure, you don’t want to miss it this time!

Now you can go and grab:
1. News Letter.
2. Free Report.
3. And read an excellent article – “How To Make Money Fast On The Internet: 4 Methods That Really Work!” (Go read this excellent article, you will surly love it – and probably make some money after reading it.)

Interview with SEO Expert – Mani Karthik

Mani Karthik is a professional blogger and SEO Consultant from Cochin, India. And he had previously worked in a full time job, as a in-house SEO Specialist with an MNC for 5 years.
He has worked for many big companies so far, to help them optimize their website. You can see the list of them, in the about me section of DailySEOBlog.com, which is his primary blog.

Now without hurting your curiosity, here is the interview:

Satish: Please introduce yourself and about your online ventures, to our readers.

Mani: I’m an SEO / Social Media Consultant and a professional blogger. So that means I earn a living out of blogging and helping people sell things online with the help of SEO.

Satish: When did you start blogging seriously? What motivated you to choose internet business?

Mani: Started off back in my office days where I was working as in house SEO consultant. Started blogging as a part time fun thing, but it soon grew on me. Made many mistakes, and ultimately settled down with my blog dailyseoblog.com, for which I’m known today.

Satish: Do you have any other day job (9 to 5 job)?

Mani: No.

Satish: With a popular SEO blog, you might be a busy man. How does your day look like?

Mani: Starts off with my regular work out, then scanning through emails and rss feeds, then blogging, tweeting, then SEO work, project reports , client calls and meetings. Then I hop on to social media and pretty much remain there till the end of day. I do keep a schedule and try to remain as organized as possible, but I also love it when I’m having a handful to deal and is overwhelmed with it.

Satish: 3 things that you consider a waste of time, which you do.

Mani: Nothing at the moment, but as I find something I’d be quick to quit it.

Satish: From your experience, what do you think are the 3 most misunderstood SEO myths?

Mani: The myths about link exchanges, meta information and page rank.

Satish: Your best 3 SEO tips ever.

1 – Build content that will force people to link to you.
2 – Build your brand on the Internet that your target audience won’t miss seeing.
3 – Develop authority to your domain.

Satish: With all these years of SEO consultancy experience, what are the common mistakes that you see your clients making on their blogs or business websites.

Mani: Lack of content. And sometimes people expect results to appear over the weekend. Also there are people who approach me after having done all possible black hat stuff and expecting a come back.

Satish: What’s your take on Twitter? Many people say that it’s a good marketing tool, while many others dislike calling Twitter as a marketing tool.

Mani: Its unfair to label twitter, because it has developed (by users) over the time into many forms starting from a simple communication device to many different uses. Like once the mobile was, its a communication tool for many, while some use it for tele calling, some even use it for texting, while some use it as a device to browse the web. Similarly Twitter is different things to different people.
For me, Twitter is a great tool to communicate and connect with like minded folks. And the good thing about it is that it isn’t complicated like many so called social networking sites.

Satish: Digg, StumbleUpon, Reddit, Delicious, Yahoo Buzz! etc — Order them according to your priority ?

Mani: Digg > SU > Mixx > Delicious > Reddit – But they are not on the same stage. Each of them have different character and uses, its just that I use one more than the other according to my preferences.

Satish: What are your 3 main strategies for blog promotion?

1 – Content.
2 – Brand.
3 – Communication.

Satish: What repels you the most from a blog/website(animation at your face advertising etc)?

Mani: Stale content.

Satish: Your tips, advice for newbie bloggers/webmasters.

Mani: Keep consistent, dont lose your cool. On the internet, success doesn’t happen overnight, its a gradual process. If you’re looking for making money overnight, try stock trading.

Satish: One more question of my personal interest.. I have heard the podcasts on your blog, they are really of high quality. What devices/hardware do you use for the purpose?

Mani: Skype and some free sound editing software like Audacity. I record all the podcasts/ video / talks from my Mac.

Some personal questions:-

Satish: Your Personal hobbies and interests?

Mani: Movies, music, and traveling.

Satish: Life before blogging, blogging life, where you want to see your blog in next 5 or 10 years time? And how do you feel about it.

Mani: After 5 years, I want to be doing the same thing as today and earning five times as of now. Honest.

Satish: Some of your life’s ambitions?

Mani: Setting up my own publishing agency.

Satish: How does your family and friends react when you say “I am working in Internet, from my Home!”

Mani: The reason I’m working from home is my family. I don’t want to be feeling guilty staying away from them, working for someone else. So they’re cool, in fact they help me very much with their support. Friends mostly don’t understand the idea except for the Internet savvy ones.

Satish: Please tell something, to all your fans and followers ..

Mani: Feel free to add me to your social networks. 🙂

We take this opportunity to thank Mani Karthik for the interview. And wish him a greater success in coming years.
Hope you have all enjoyed the interview and would practice, some of the practical things shared by Mani Karthik. Hope to hear your thoughts in the comment section.

Mani Karthik has moved his blog to a brand new domain called DailyBloggr, to focus on a broader topic. Make sure you visit the new site.

Foot Steps of Marketing — Where Do You Stand ?

We have heard a lot about both Online as well as offline marketing.
Marketing strategies have been changing from the day it was invented. Its good to see many new and sophisticated techniques coming every now and then and solving many problems..and creating some!

First thing first..

What is Marketing ?

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Ethical / Unethical Marketing ?

With increase in the population and user demands, many businesses started appearing and the competition obviously increased among businesses. It increased so much that its now the matter of survival to most companies. So the only way left on their part is aggressive marketing strategies, which brings them large number of conversions.
An example:-
We see in daily commercials showing, women with black colour skin complexion being harassed and the white women being respected, and the next thing is they show their cosmetics product and tell us to use it and to turn white! and to get the respect from the society. These kind of ads work magically and bring about many conversions.
On the other hand if they start showing ads with not so good looking women in the ad, people watching it, will take it easy and are less likely to purchase the product!
I don’t really have to tell you which ads would be more desirable to marketers.
But the question is..Do you think such ads are an ethical marketing?
Playing with the human emotions? Yes…No.
Answer varies from person to person, depending on their perspective.
Some people may say that this kind of marketing is not at all wrong, because we all see it almost daily and are used to it!. We are so used to it that we think that its not a big issue.

While some people say that this kind of marketing is completely unethical, as it plays with the emotions of people for meeting marketers selfish goals. There are many others who defend that this is a ethical marketing and the best way to get a conversion.
Its interesting to hear all your ideas and thoughts. So please please please share your thoughts in the comment section of this article.

Target Audience(Target marketing):-

Marketers target group of people who are more likely to purchase their products, hence making them more profits.

Some examples:-
1. Ads showing more imaginary adventures, cartoon etc may target children.
2. Quick Money making ads may attract more of business people.
3. Cosmetics ads for girls.
4. Body building ads for men.
5. Speaker systems for music lovers. etc.

As all these production industries have a lot of competition, they need to reduce the price inorder to sustain in the growing competition.

Desperate buyers:-
There are products like medicine which will be purchased by people as they are in a situation where they can’t give more importance to money(when compared to their health). They are in a position where purchasing the medicine becomes crucial. In these kind of situations marketers may take advantage of the situation of people and may try to mint more money. Making use of the desperate situation will get them more conversion and hence more money. But again the question arises in our mind..Whether its Ethical or unethical marketing ?

Obviously, I’m not speaking about all emotional marketing. Most of the marketing involves interaction with peoples emotions, but I am talking about the one’s which is too low in its purpose and aims only at the sale of their product(conversion).

Impatient Aspirers

Impatient Aspirers are a group of target customers who have some what same taste and status. Watch the funny video below. Please do not miss watching the video. Its funny as well as insightful, and worth thousand words.

Marketing and Blogging:-

There are many ways of monetizing a blog. One way is to write an ebook and sell it on your blog. This is a popular and proved to be efficient way of making money online. Now to get most money out of the ebook, you need to sell as many copies of ebook as possible. And to do so, you need to Market it properly(if you do not have an already well established blog).
Landing page should be more engaging and trust worthy. When someone lands on your landing page and reads about your product details, you need to arouse their interest first. You might not know every single person who reads your site, but that’s fine. Because you do know what they are generally familiar with. Use those references to bridge the gap and connect. Attention getting strategies and tactics can be helpful if the product, service or information lives up to the promise.

Rather than trying to sell an idea to the masses, you sell something desirable to people who already want and have a need for it. It’s much easier to fulfill a need than to create one.

So there are many many marketing strategies and as far as I know many people are trying and succeeding with newer marketing strategies each day. So, as a marketer we need to be innovative, creative and responsible. As a customer we need to be more cautious and clear about what we want and what we do not want.

Word of Mouth Marketing:-

Over years we have seen many MLM’s(Multi-Level Marketing) or Network Marketing coming, growing, glowing and going!
What makes people join MLM’s ?
Its the money. The easy way to start earning money, by referring other people to join under you.
So, from where do MLM companies get the money from?
Most MLM companies sell products. By purchasing which people become their members. These MLM companies remove the middle man between the product and the customers, hence saving a lot of money.
Another big saving comes from the marketing effort. There is no need to get a VIP or a celebrity to endorse the products. So a lot of money is again saved. These MLM companies then distribute the money saved, to all its members, by following some of their rules/policies.
So, how do these MLM companies do the marketing ?
Its done by the members of MLM. These members do the marketing on behalf of MLM company through WORD OF MOUTH, these products will be sold and new members keep joining(thus products are continuously sold), everybody(most of them) make good income.MLM is just an apt example for the WORD OF MOUTH marketing.

Here is a list of WORD OF MOUTH marketing, that you can choose, test and implement on your blogs, to increase the traffic and conversion rate significantly.

Word of mouth marketing:

* Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.

* Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.

* Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.

* Grassroots Marketing: Organizing and motivating volunteers to engage in personal or local outreach.

* Evangelist Marketing: Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.

* Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.

* Influence Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.

* Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.

* Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.

* Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.

* Referral Programs: Creating tools that enable satisfied customers to refer their friends, to your product or service.

More on Marketing Strategies(mainly to increase your blog traffic) coming soon..so please subscribe to our free email/rss updates and stay tuned.

Please do not forget to share your thoughts about current marketing trendz. What Marketing strategies you are following? What strategies worked and which did not work for you? Whats Ethical and Unethical about it? Please share your opinions in the comment section below and involve yourself in the conversation going on here.