Being a blog concentrating on social media, blogging, it would be good to have some resources for newbie bloggers or people who are interested in knowing more about blogging, social media and online money making(basics).
Two years ago, I never knew the difference between a domain and hosting. Twitter and FaceBook were far from my thinking. Blogging was far from imagination. Never knew there will be so many people reading blogs more regularly than News Paper, and Tweet more often than they send a text message(SMS – texting) or Call to anyone!
Looking back those days, feels like great memories of ignorance 🙂 Unfortunately, I have many many and many friends who don’t know about blogs, Twitter, Facebook, web-publishing etc. They still think having a live website requires a great deal of knowledge, money and influence. Actually, a friend of mine asked me – how to get permission from BSNL to launch a website. hmm..I got confused for a while, so as to what he was asking. But soon realized, BSNL being a well known Internet service provider in India, many people think that the whole internet and all the websites and everything is controlled by them. Not a bad logic though. And some still think internet is owned by Google.
When I try to tell about the advantages of Twitter and tell them to start using it to their good – the last question they would ask me is, Is Twitter your website? lol…. how good, if it was 😉
Some years back, most news papers, tv News and some online publications tought us how internet is being used to scam people and for betrayal. It has so stuck in the minds of people that, they never dare to do an online transaction. And some people think Google too as a scam, because of various Google Cash Cow like scams. So I think writing about what to trust and what not to, would surly help many people in making right decision.
Not that I know many things. I am still learning and would love to share whatever I learn with like minded nOob friends!
So without hurting the regular readers, I have thought of writing about very basics of internet tools, blogging, Content Management System, how and why etc on this blog on Sundays.
So you got it — most of you may skip reading Technotip.org on Sunday and Saturday.
This post will be used as a document for later reference. Because I am sure, many people will ask what the hell I am writing on the blog. So I can point to this and can tell them that they can skip reading on Saturday and Sunday.
But it would be great, if you can come and help everyone with your valuable comments. Hope you remember your student days, where we learn a lot of complex things and we will be asked some questions related to basics of the subjects and we sometimes giggle to answer it. No one knows everything. So everyone’s comment will add value, even though its a basic thing.
And feel free to(actually I will be privileged) send any of your nOob friends to our blog.
We have heard a lot about both Online as well as offline marketing.
Marketing strategies have been changing from the day it was invented. Its good to see many new and sophisticated techniques coming every now and then and solving many problems..and creating some!
First thing first..
What is Marketing ?
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Ethical / Unethical Marketing ?
With increase in the population and user demands, many businesses started appearing and the competition obviously increased among businesses. It increased so much that its now the matter of survival to most companies. So the only way left on their part is aggressive marketing strategies, which brings them large number of conversions. An example:-
We see in daily commercials showing, women with black colour skin complexion being harassed and the white women being respected, and the next thing is they show their cosmetics product and tell us to use it and to turn white! and to get the respect from the society. These kind of ads work magically and bring about many conversions.
On the other hand if they start showing ads with not so good looking women in the ad, people watching it, will take it easy and are less likely to purchase the product!
I don’t really have to tell you which ads would be more desirable to marketers.
But the question is..Do you think such ads are an ethical marketing?
Playing with the human emotions? Yes…No.
Answer varies from person to person, depending on their perspective.
Some people may say that this kind of marketing is not at all wrong, because we all see it almost daily and are used to it!. We are so used to it that we think that its not a big issue.
While some people say that this kind of marketing is completely unethical, as it plays with the emotions of people for meeting marketers selfish goals. There are many others who defend that this is a ethical marketing and the best way to get a conversion.
Its interesting to hear all your ideas and thoughts. So please please please share your thoughts in the comment section of this article.
Target Audience(Target marketing):-
Marketers target group of people who are more likely to purchase their products, hence making them more profits.
Some examples:- 1. Ads showing more imaginary adventures, cartoon etc may target children. 2. Quick Money making ads may attract more of business people. 3. Cosmetics ads for girls. 4. Body building ads for men. 5. Speaker systems for music lovers. etc.
As all these production industries have a lot of competition, they need to reduce the price inorder to sustain in the growing competition.
There are products like medicine which will be purchased by people as they are in a situation where they can’t give more importance to money(when compared to their health). They are in a position where purchasing the medicine becomes crucial. In these kind of situations marketers may take advantage of the situation of people and may try to mint more money. Making use of the desperate situation will get them more conversion and hence more money. But again the question arises in our mind..Whether its Ethical or unethical marketing ?
Obviously, I’m not speaking about all emotional marketing. Most of the marketing involves interaction with peoples emotions, but I am talking about the one’s which is too low in its purpose and aims only at the sale of their product(conversion).
Impatient Aspirers are a group of target customers who have some what same taste and status. Watch the funny video below. Please do not miss watching the video. Its funny as well as insightful, and worth thousand words.
Marketing and Blogging:-
There are many ways of monetizing a blog. One way is to write an ebook and sell it on your blog. This is a popular and proved to be efficient way of making money online. Now to get most money out of the ebook, you need to sell as many copies of ebook as possible. And to do so, you need to Market it properly(if you do not have an already well established blog).
Landing page should be more engaging and trust worthy. When someone lands on your landing page and reads about your product details, you need to arouse their interest first. You might not know every single person who reads your site, but that’s fine. Because you do know what they are generally familiar with. Use those references to bridge the gap and connect. Attention getting strategies and tactics can be helpful if the product, service or information lives up to the promise.
Rather than trying to sell an idea to the masses, you sell something desirable to people who already want and have a need for it. It’s much easier to fulfill a need than to create one.
So there are many many marketing strategies and as far as I know many people are trying and succeeding with newer marketing strategies each day. So, as a marketer we need to be innovative, creative and responsible. As a customer we need to be more cautious and clear about what we want and what we do not want.
Word of Mouth Marketing:-
Over years we have seen many MLM’s(Multi-Level Marketing) or Network Marketing coming, growing, glowing and going! What makes people join MLM’s ?
Its the money. The easy way to start earning money, by referring other people to join under you.
So, from where do MLM companies get the money from?
Most MLM companies sell products. By purchasing which people become their members. These MLM companies remove the middle man between the product and the customers, hence saving a lot of money.
Another big saving comes from the marketing effort. There is no need to get a VIP or a celebrity to endorse the products. So a lot of money is again saved. These MLM companies then distribute the money saved, to all its members, by following some of their rules/policies. So, how do these MLM companies do the marketing ?
Its done by the members of MLM. These members do the marketing on behalf of MLM company through WORD OF MOUTH, these products will be sold and new members keep joining(thus products are continuously sold), everybody(most of them) make good income.MLM is just an apt example for the WORD OF MOUTH marketing.
Here is a list of WORD OF MOUTH marketing, that you can choose, test and implement on your blogs, to increase the traffic and conversion rate significantly.
Word of mouth marketing:
* Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.
* Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.
* Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.
* Grassroots Marketing: Organizing and motivating volunteers to engage in personal or local outreach.
* Evangelist Marketing: Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.
* Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
* Influence Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
* Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.
* Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.
* Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
* Referral Programs: Creating tools that enable satisfied customers to refer their friends, to your product or service.
More on Marketing Strategies(mainly to increase your blog traffic) coming soon..so please subscribe to our free email/rss updates and stay tuned.
Please do not forget to share your thoughts about current marketing trendz. What Marketing strategies you are following? What strategies worked and which did not work for you? Whats Ethical and Unethical about it? Please share your opinions in the comment section below and involve yourself in the conversation going on here.
Google announced the launch of Internet Bus Project[on February 3, 2009] – a mobile bus designed to showcase the benefits of Internet to the people across the cities of Tamil Nadu[A state in India].
Google India Product Manager Prem Ramaswami said, “It is like a pilot study (for us). More than 19 per cent of Tamilians prefer Google Tamil for accessing the Internet and that is also one of the reasons to launch the bus project from Tamil Nadu,”.
Below video is really inspiring:
Its mainly aimed at people who are not aware of the power of Internet. This projects main aim is to showcase how the Internet can make everyday life simple through services like search, email, social networking, maps and others. The Internet Bus will be loaded with useful and informative content in English and Tamil.
Prem Ramaswami also told that this was like a pilot project for them and based on the response they get from this project, they would continue it in other states as well.
Follow Google Bus route:
03 Feb Chennai
05 Feb Vellore
06 Feb Krishnagiri
07 Feb Salem
11 Feb Erode
12 Feb Tiruppur
14 Feb Coimbatore
18 Feb Dindigul
19 Feb Madurai
23 Feb Tirunelveli
25 Feb Nagercoil
27 Feb Tuticorin
02 Mar Pudukkottai
03 Mar Tiruchirappalli
06 Mar Thanjavur
08 Mar Kumbakonam
10 Mar Neyveli
12 Mar Cuddalore
13 Mar Tiruvannamalai
If you are located in any of these locations or near by, then make sure you visit the bus and get the information. Do not expect any advance information, as this project is focused on people who do not know more about internet.