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5 Tips to Finally Start with Social Media Marketing

This is a guest post by Amanda. If you want to guest post on this blog, check out the guidelines here.

The newest addition to any Internet marketer’s arsenal is social media marketing. Sites like Facebook, Twitter, and LinkedIn connect people to people and people to brands continuously while allowing constant interaction. Many are weary of Social Media; if worked with unfocused campaigns, it can eat up your time and take you away from other necessary projects. The key to Social Media is to connect your company to consumers, and this can be done in just 10 minutes a day.

Getting Started With Social Media Marketing

1. Take It One Step at a Time
If you only have 10 minutes to spend on your Social Media campaigns you should choose which platform to start with. To have an exceptional social media presence you will eventually need a solid presence on both Twitter and Facebook, but that does not mean that you need to get bogged down with both at once. You should pick one platform and run with it; master either Facebook or Twitter before moving on to the other. If you try to divide your 10 minutes between the two, you will fail at both.

If you start with Facebook, you’ll need to have proper branding and bio. The most important part of your Facebook page is the wall where you can interact with your fans. If you already have both your Facebook and Twitter pages started, rather than dividing your time between the two each day you should spend one day on Facebook and the next on Twitter. Make sure to spend the full 10 minutes each day on one platform in order to get your desired results.

2. Respond to Your Fans
Most people following your Facebook or Twitter pages are not listening to you. You should respond to your fans rather than talking at them or advertising to them. Your social media involvement is an opportunity for you to create an experience for your customer base and add to your company’s narrative.

Responding to your customer base means spending most of your time responding to @’s, messages, & wall posts. You can also utilize your social media position to respond to any negative PR or responses from your customers. To respond effectively, you must listen to your customers and embrace detractors; you do not want your naysayers to have any ammunition.

You should also spend your social media time getting to know your fans and followers. This attention can turn these fans and followers into customers and customers into prospects. You have the power to turn anyone into a brand evangelist if you treat them well by responding and listening to them.

3. Reach Out To People
Find people through searches on your social media network; look for those who have a question about your industry and niche market, or people who just need a little bit of help. Give them the information they’re looking for without asking them to follow you or linking them to a product.

This may lead to an invitation to join you on Facebook, Twitter, or your blog but that should never be your goal. Your goal is get on people’s radar and get them to talk about you. By doing this you will show them who you are and how to find you without being pushy.

4. Choose Your Actions
With limited time, you’ll want to focus on one or two actions per day. You do not need to spend your entire day putting out fires or replying to everything that comes up. Sometimes it’s better to just spend time on your social media sites without sending marketing messages; they usually go unnoticed anyway. Tell the story through your actions and send your message through your interactions.

5. Organize Your Efforts
Although you may think that it is a waste of time to reflect on your social media marketing, you might find some very useful information that can help you improve your marketing efforts. Look back to what efforts were the most successful and try to continue following those. It seems like such an easy task, but you might be amazed by how much time you can spend studying this. However, it can pay off if you can find better, more efficient ways to handle your social medial marketing.

Follow these internet marketing tips and you will rock the social media universe.

Author Bio:
Amanda is a writer and blogger living in San Diego, CA (USA). Visit her internet marketing website for more information.

Interview with Chris Brogan

Chrish Brogan’s blog is ranked by Technorati as one of the top 100 blogs in the world.
Advertising Age’s Power 150 ranks him in the top 15. He has been blogging since 1998. He is also co-founder of PodCamp and part of many other online projects. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Chris is co-author of the book Trust Agents, with Julien Smith, which was recently released. If you run a company/organization, then please get a copy of this book, spend some time to read and understand it and order some more copies for your employees/members/co-workers if you think its of use for them.

Interview:

1. Do you think using your real name (or surname) in your Twitter ID (or any other profile ID) is good or using your company/brand name is good?

I believe you should use your real name. People want to connect with humans for the most part, not just brands. That is, unless your brand is widely known, and then you should manage two accounts. I think that having @coke *and* @bobjones is smart, because you can be the big brand, and/or you can be offduty.

2. With all the efforts to earn the Trust(for the sake of trust), when our blog readers/customers give bad personal comments, how does it feel about the trust that we have built?

Bad comments are golden. Value these like you value nothing else. They are moments where you must reflect on the value of what your customers have told you, and decide what you must improve, or whether it’s just someone complaining. In either case, thank them. They’ve taken the time to voice their concern.

3. Do you think having a forum helps in building the “Army”? As we can interact with the blog readers at a personal level in the forum. Do you think the time spent in the forum is well worth or is there any other more efficient methods to connect with our readers?

I think you can connect with blog readers on a blog, so I think forums are a way to “share the stage.” They’re a way for others to be able to start threads and be the host of a storyline. They don’t improve or diminish the ability to build an army, except insofar as the content they provide.

4. What components do you think makes a blog successful

Equipping your community for success makes your blog successful. Be helpful. Be consistent. Be mindful of people’s time. Give them unique ideas and your best thinking. Give away your secrets (you’ll make more). Provide them links to materials and ideas that others have done that will improve their learning. Comment frequently and reply to the people who speak with you (as often as you can).

5. Your advice for new bloggers

Write from the most unique possible perspective that you can. Writing a me-too blog is wasteful. Others have already done the work. See if you can find a unique voice and vision, and get that done. There’s so much more left to cover.

6. Your advice for students. We read in the book about how we can play the role of “Trust Agent” in a company, now would love to know, how students(who are studying in university ) can apply it.

Students can learn about trust and how to use these new tools to build relationships in ways that will improve their connectedness coming out of school. Building networks of passionate collaborators is a powerful way to apply what trust agents do, and will be beneficial to students who often need these networks for jobs and more after they’ve left school.

7. What have you learnt with the release of your co-authored book “Trust Agents”.

I learned that what people relate to the most is that we’ve written a book about common sense for the Internet age. It’s like 7 habits meets the web. I’m really passionate about the fact that common sense seems to have gone missing in business, so maybe that’s what people need right now.

8. What do you feel about Google Adsense? Do you think adsense ads make a blog look unprofessional? And what do you feel about the over all blogging for money concept.

I use Adsense for RSS with my RSS feed. I get about beer money worth of value. I think that blogs that stripe themselves with Adsense end up looking like NASCAR vehicles and not useful content. I love blogging for money, though. I think there’s nothing wrong with it. I’m certainly not part of the kumbaya crowd.

9. What do you think about Twitter(In general and for business purpose). How bloggers can use it the best.

Twitter brings me quite a lot of business. I love it.

10. What were the 3 major mistakes you did on your blog?

In the old days, I talked about me. Now I equip others. In the old days, I wrote a lot more. Now I write brief pieces. In the old days, I got really snippy. Now I try to keep it professional (though with a personality).

11. What were the 3 major mistakes you did while learning about Social Media?

None really come to mind. Not that I’m perfect, but nothing major.

12. Do you think that a hard cover book is worth more than a ebook?

No. I think a useful book is worth more than fluff.

13. How many hours do you dedicate to blogging? How did you manage time for writing the book? Please share about the records made by your book at some of the places, like Wall Street Journal, New York Times etc. And please share about, monetizing the blog with your own product rather than 3rd party advertising. How do you manage sponsors on your blog. How has this book added to it etc.

I write about two hours a day, though not all of it is for blogging. I wrote 1000-2000 words a day with Julien Smith. Writing’s my #1 business, basically, when it all gets said and done: writing and thinking.

We made the New York Times Bestseller’s list in 2 days and the Wall Street Journal bestseller’s list in 2 weeks, which isn’t that shabby. I still want to hit the USA Today and the BusinessWeek bestseller lists, too.

I make very little money off my blog by contrast to my consulting and agency work. I make some money promoting Chris Pearson’s Thesis WordPress theme, and some from the occasional sponsored post, but that’s about it. I think that sponsors are great if you build relationships between the sponsors and the community. I can’t just take money from people. I say no to about 95% of the sponsor offers I get.

We had a great time talking to Chris Brogan, and learnt a lot with this interesting interview. Hope you all enjoyed it and learnt a thing or 2 from Chris Brogan. You may also like his book Trust Agents. If you read it, please tell us, what you liked and what you didn’t like in the book. I am sure, Chris will also be eager to know.
Thanks to Chris, for this fabulous interview.

An Interesting Interview with TweetMeme

This is one of the interesting interviews we have on our blog.
Sarah Blow, from TweetMeme.com was kind enough to answer our questions. And importantly, answered so accurately. Its interesting to see a business built around Twitter.

TweetMeme is a service which aggregates all the popular links on twitter to determine which links are popular. TweetMeme is able to categorize these links into categories and subcategories, making it easy to filter out the noise to find what you are interested in.

TweetMeme was built by a small web company called fav.or.it who are passionate about twitter, social media and a whole lot more. You can read about what the team are up to on their blog

A glimpse at TweetMeme office space!
All the photographs of TweetMeme looks interesting, we have chosen one for this interview. You can look at the rest @ flickr.

Here is the interview:

Please tell our readers about yourself and TweetMeme service.

TweetMeme is a service that aggregates the most re-tweeted stories on twitter and makes them accessible to people in one central location. The service also includes it’s re-tweet button which helps users quickly engage their readers in re-tweeting interesting and relevant content to their twitter followers. Other offerings around TweetMeme include the Widget and API.

Some history about TweetMeme and fav.or.it(Parent company of TweetMeme!).

TweetMeme started out around 8 months ago as an extension of the original service Fav.or.it but specifically created with a focus on the content from Twitter rather than the web at large. The company is owned by Nick Halstead who is passionate about technology and entrepreneurship. Fav.or.it was founded about a year before TweetMeme and TweetMeme is a brand owned by Fav.or.it Ltd.

What inspired for the creation of tweetmeme.

TweetMeme was a natural progression of the original Fav.or.it concept of centralizing and aggregating interesting and most importantly relevant content from the web. The focus on Twitter came about as Twitter became more main stream showing that it may yet become a tool for the masses.

Many people around the world, all over the blogs are talking about “Is Twitter a Good Marketing Tool or yet another Time Waster” ? Tweetmeme being in the business, I can guess your answer, but would like to know it from you. And please tell us the reason for your answer.

You ask an interesting question here on Marketing. I would say Twitter is a tool that you MUST understand before using it for Marketing purposes. If used correctly such as for the Twestival campaign which raised hundreds of thousands of pounds around the world for the charity Clean Water then yes it is an excellent marketing tool. However if companies just use it as an extended RSS feed and don’t actively engage their brand in conversation and support then it’s no where near as useful as it could be. We try to help companies understand this when they come to us asking about using our featured tweet offerings or asking for a custom channel to be created for them. We think it is incredibly important for companies to understand both the risks and the rewards that can come from using social media tools such as twitter for marketing their brand but also for public relations.

What are the long term business plan and business model for TweetMeme?

Now that would be telling wouldn’t it…. We are already making money through our advertising revenue, featured tweets and custom channels but look out for other interesting things in the coming months. I’m going to leave that question there and leave you all guessing to find out what comes next for us.

How addicted are you and other employees at TweetMeme, to Twitter?

Addicted… that’s a strong word… that would suggest that we can’t keep away from the tool. We use it a lot but not to the detriment to our health or happiness. We understand that there is a healthy balance to be had between online and offline communications. I think you would class all the employees at TweetMeme as Twitter enthusiasts!

Do you think Twitter is becoming more of a main stream media now a days or do you think it will be a main stream media soon.

I think Twitter is fast becoming a common communication channel much like SMS however it will still take some time for the majority of the general public to find a suitable way of it working for them. Mainstream Media here in the UK already use it on local and national radio stations, within some TV programs for feedback and major celebrities both in the UK and the US are using it to engage their fans. As an engagement tool it is powerful but I’d love to see it used on programs such as Top Gear and National News Programs. So all in all I’d say it’s coming but it will take time.

Do you think, the presence of a company on Twitter, will positively help in their business or is just a distraction.

I think it depends on how the company has a presence on twitter and what the purpose of it’s presence is. If it is individuals on Twitter just to communicate on a personal level then that is very different to say a large medical company interacting with other businesses or key business influencers within their industry sector. Twitter has the power to connect people that would otherwise never manage to communicate with one another without intervention.

We can see TweetMeme buttons on many websites now a days. It makes me curious to know, how much bandwidth does it consume each day or each month? And what server configurations do you use to manage them?

We serve over 46,000,000 buttons per day but this isn’t the only thing that we do and as such our bandwidth usage isn’t something that is easy to split down to specific usage functions. We use Sun Micro-systems servers and are supported through the Sun Startup Essentials program. It’s a great program that we would encourage other startups to consider.

What new features can we expect from TweetMeme in coming days?

You’ll have to wait and see… that’s part of the fun of following us on twitter @talktweetmeme or following our blog http://blog.tweetmeme.com we announce all our latest releases of information over there, so you’ll just have to wait and see.

How big or small is TweetMeme, as a company?

I guess size is very much dependent on how you measure it. As far as number of employees, we’re a small team of 9 people but as far as our reach and traction, then I guess you would say we are pretty large.

What do you feel about Twitter. What might be its future?

Unfortunately I don’t have a crystal ball but Twitter’s future is bright and I look forward to seeing where it leads in the future.

How important do you think the numbers game in Twitter(I am talking about the follower count)? Do you think it matters?

Does the follower count really count…. now there’s a question that thousands have tried to answer. I think the most important thing with follower counts is that you follow people that you find interesting and people who find you interesting follow back. I don’t believe that any good can be had from following the whole of the twitter population and at some point you reach a personal maximum where the number of people you follow is so large that the stream of information is just too vast and varied that you miss interesting conversations and as such will end up following less to keep useful information flowing. As far as finding followers goes, be interesting, engaging and of value. If you are those three things you’ll get followers. You don’t need to be the most followed person in the world to have a large influence just a good strong network with links to other key influencers if you want to get a message spread far and wide.

Best practices at Twitter.

I’m assuming you mean when using twitter with this question:
Be honest, block spammers, don’t feed the trolls (those people deliberately out for an argument), be careful about telling people your location when you’re out and about, think about personal online safety (don’t publish your address details, bank details etc!), be reasonable, engage, inspire and enjoy!

Worst practices at Twitter.

Advertising, spamming, explicit images, rss to twitter only, excessive tweeting, uninteresting or irrelevant content,

Finally, how ofter do you re-tweet, at least when you see the TweetMeme button on a blog/website, which is interesting?

I re-tweet anything I think is useful to my readers when I see it, be that through the tweetmeme button or copy and paste. I don’t re-tweet excessively url’s as my users like conversation as well as links. Links without conversation are largely irrelevant. It’s all about meaningful, relevant and reliable conversation!

Thanks to Sarah Blow,
Community Manager
TweetMeme.com. For being so generous to agree for an interview with us. You can follow TweetMeme with these links:
http://tweetmeme.com
http://blog.tweetmeme.com
http://twitter.com/talktweetmeme
http://twitter.com/girlygeekdom

Thanks for reading. And I hope you can see a TweetMeme button below this article. Use the button to share about this interview with your friends, if you find it interesting.

Interview with Young Entrepreneur: Neil Patel

Today we have a young entrepreneur, who is an inspiration to many people around the world.
Neil Patel is the co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics. Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal.
Neil Patel
Here is the interview:

1. Please introduce yourself and your companies to our readers.

For those of you who don’t know me, I am a entrepreneur, writer, angel investor, and a marketer. Overall, I am just an average Joe. I am currently 24 years old and I am the owner of 2 .com companies: KISSmetrics and Crazy Egg.

2. Why did you choose Online Business?

I got started in the business world when I was 16 and at that time there wasn’t too many businesses I could get into other than on the web businesses. So in some way I didn’t have any other choice but to get into the online business world if I wanted to be an entrepreneur.

3. Your advice for people who want to start a company?

Stop thinking about all the details, just start a business. You are bound to stumble along the way, but you will figure things out as you move along.

4. Risks in starting a company and its remedies.

The biggest risk is that you are going to lose money. There really isn’t any remedies for this. But don’t let this stop you, sometimes you just have to roll the dice and take chances.

5. At an age of 21, how could you manage to get the money and support to start your own company? What was the motivation behind starting the company?

Borrow money from friends and family because it is the easiest way to get it.

6. Your advice for people who want to start a new blog or online business or online company and are still in schools or college (around the age of 20 – 21).

Just start a business. The younger you are when you start a business the better because you don’t have to worry about feeding a family and providing for someone else. Plus the younger you start, the more time you will have to succeed.

7. Your advice for new bloggers.

Write great content. This is the main way you are going to be able to build your readers is through good content. What I mean by this is write content that isn’t short, but instead descriptive. Don’t just write on the news, write on things that provide value to your readers.

8. Some of the strategies that you use to help your clients get more traffic and link baits.

Yes, I did use linkbait. I would write detailed blog posts such as how to guides, submit them to Digg, and push them hard until I got them on the homepage.

9. Order according to your preference – Stumble Upon, Digg,Delicious, reddit, Yahoo Buzz etc.

Digg
Reddit
Del.icio.us
Twitter
StumbleUpon
Yahoo Buzz

I am ranking them in order of link importance. Yahoo Buzz can be great, but most people will never get on the homepage of Yahoo.

10. What is your opinion about Twitter and Facebook, for marketing our blog/business. Which one do you think has more potential to drive more traffic/conversion?

Although Facebook has more users, Twitter has been more effective in driving traffic and conversions. This is mainly because Twitter is public, while on Facebook only your friends can see your profile.

11. I have seen many good articles going nowhere on DIGG. But a small piece of content submitted by a power user has more chances of getting to the front page. Don’t you think its highly unfair part of DIGG? Do you have any solution for this (other then telling us to be power user 🙂 ).

It is fair, it is how Digg is intended to work. If everything got on the homepage of Digg, no one would be using it. As for getting on the homepage a lot of it has to do with the content you are writing. Things like “Top 10 lists” are getting old, you need to be more creative with your content.

12. What are the main requisites for youngsters starting a company?

There is only 1 requirement, they need to have a passion for whatever it is they want to start.

13. How big or small are your companies?

My companies are very small. They make enough money for me to live off of, but none are making large amounts of money.

14. What about the programming aspects of your sites. Do you outsource them or you do it on your own?

I outsource all programming and design on my blog. As for Crazy Egg and KISSmetrics, we do everything in house.

15. What were the major mistakes you did on your blog and business?

I have a lot… you can find them all here:
http://www.quicksprout.com/2009/02/15/15-things-i-wish-i-had-known-when-i-started-my-first-blog/
http://www.quicksprout.com/2009/01/25/7-reasons-my-first-business-failed/
http://www.quicksprout.com/2009/01/14/7-business-mistakes-that-nearly-made-me-go-broke/

16. How do you define Success?

If you are happy with your accomplishments, then in my eyes you are successful.

17. How could you manage to get big clients in the beginning days of your company ?

I managed them through project management systems like Liquid Planner. This helped clients see what I was doing and it made communication easier.

Some Personal questions:

18. How you spend your day?

I spend most of my day in meetings, responding to emails, and working on KISSmetrics.

19. Personal hobbies and interests?

I love watching basketball games, movies, and hanging with friends.

20. Some of your life’s ambitions?

I want to become a billionaire one day. I don’t know if I will get there, but I’ll try.

21. How about your contacts with the outside real world (other than blogging life)? Do you meet and talk to people often or will you be busy almost all the time infront of your computer?

I meet people everyday. I try to get to as many networking events as possible. And when I can’t I try to meet new people through the web and my blog.

Hope you all enjoyed the interview.
I would recommend everyone to read all the blogs run by Neil Patel, we follow most of the article each day and all of them keep inspiring us. All his blogs deliver a lot of value to the readers.

Google face Lawsuit in India

hate-writing MUMBAI — An Indian, Mumbai-based Gremach Infrastructure Equipments & Projects Ltd Company is demanding that Google Inc. disclose the name of a person who used its blogging service, in a case that could change the way the Internet giant does business in India. The blogger known as “Toxic Writer,” is accused of attacking the Mumbai-based Gremach in what they are calling it as a “hate campaign.”

Many people just feel that, the decision by Indian Court is not fair, but think from the perspective of the company. If the so called “Hate Campaign” is being done by the company rivals or some anti-social elements ?

Indian court is not so foolish to give decision without reading what that guy has written in his blog. Ofcourse this decision will make many bloggers get scared, but don’t worry until you write somethink that has been written after some good research and thinking. Don’t just write to get the attention of others.

The only sad thing is, Google is being sued here. And as usual, Google need to give the private information of the blogger to the court! This will surly scare some of us. Previously we saw, how Google was forced to hand over complete YouTube user histories to Viacom, in a case of copyright issue.

The “Toxic Writer” blog was taken down, and Google’s Indian subsidiary is claiming they are not responsible for the Blogger.com service.

Google has been instructed to reveal the identity of an anonymous blogger in a defamation lawsuit filed by an Indian construction company against them, reports the Wall Street Journal.

“One of the most common places for people to sue, because they will generally win, are nations that are or have formerly been part of the British Commonwealth, where there is no First Amendment, and the law looks more toward protecting the reputation of people than protecting the free speech of speakers,” Watson told Wired.com.

“Google which is an American corporation enjoys a great deal of protection here in the United States, but in the rest of the world, it’s subject to the laws of wherever these articles or communications are published,” he added.

What do you think about this issue? Will this be a blackmark on the “democracy of internet” or is this the perfect justice done? or do you think there is someother measures to solve such issues in future. And what would be the future of Google, if everyone and their dogs keep sueing them? Please share your thoughts in the comment section. And remember, people have been sued even for commenting hatred things or wrong point of view! — Does this scare you, yes/no, why is it so ?