After status update, suggested friends, chat, SMS, widgets etc features, here comes one more important and most awaited feature orkut ‘promote’: a free tool to help you spread the news to all your orkut friends…and beyond!
Now marketers, bloggers can invest their time in tweaking the ad copy to impress Orkut users, to drive traffic, leads and sales.
When you first create a promotion, only your friends will be able to see it. Once they click on “promote it!”, their friends can see it.. and so on.
To see the number of clicks, views, Promotions, Trashes, goto “promote”, then click on “my promotions” tab.
Source: Orkut Blog
Ad format support:
For content creation, it supports Text, Image or YouTube Video. Text also supports the regular scrap markup, and is limited to 200 characters.
Only images that you have uploaded to Orkut and which is set to public viewing can be used. You can stop or delete a promotion that you’ve created at any time.
How to make your promotional content VIRAL ?
It is obvious that, the content that you are showcasing must be interesting. Along with that, you have to have friends who you actually know. If you just add every friend request and have no idea of who it is, then you most probably will not receive vote for your content(ad).
On the other hand, if you have 1000 active, and known friends your content will go VIRAL very soon.
1. If you are a blogger, you can find 1000 blog readers in Orkut and send them friend request.
After they have accepted the friend request, you can use your blog logo and good ad copy to promote your blog/product/service/business.
2. Publish your “Orkut Promotion ads” on your blog, so that your readers are familiar with the ad copy, and can vote for you when they see it in Orkut.
3. Remember, there are more Indian and Brazilian citizens using Orkut, so language also counts. It depends on who you are targeting and more importantly who your friends are.
New things to be expected from Orkut:
1. Algorithm to track people who are trying to game the system.
2. Ability to create a Vanity URL for our profile.
3. Indexable by search engines(except the data which is set private)
1. More spammers.
2. More scammers, telling that they will make your ad to be shown to millions of Orkut users.
3. More and more people wasting their time trying to game the system.
Do not ignore the potential of promoting your business on Orkut. For more details of Orkut users, you can have a look at their advertise page.
If you are presently seeing adsense ads, then remember, Orkut Promote is used by both advertisers and orkut users. You can advertise on Orkut using AdWord also(which costs money).
Do you already have a strategy to make your content(ad) go viral on Orkut?