Its been some time since Orkut started allowing its users to advertise their business on Orkut, with ‘promote’ feature: a free tool to help you spread the news to all your orkut friends…and beyond!
At first I thought this could be a great opportunity for bloggers and marketers to explore and leverage from Orkut community. But to my dis-appointment, there are many people who are randomly creating some community message and asking to promote it! And the dis-appointing things is, these communities are not at all taken care by anyone, people just create it, promote it and forget it 🙁
So, am I saying this Orkut promote is waste of time? No. Since many Orkut users have no idea about how to set this up or what to do with this feature, its a great thing for few people who understand and have some goals to achieve from it.
Here are some points to keep in mind to write a good copy
1. First make sure whatever you are trying to promote is of use to the users.
2. Let your message be clear.
3. Don’t tell half things and ask them to click the link to read rest of your story. Everyone is busy with their life!
4. Make sure you have a call to action.
Ex: You can ask people to promote it or you may ask people to do something after seeing your ad.
How Orkut promote works:
When you first create a promotion, only your friends will be able to see your promotion. Once any of your friends click on “Cool, promote it!” button, the promotion copy will be shown to their friends.. and so on.
Some months back Orkut stated showing a secret link(promo URL) in the promotion page, using which we could ask our friends and followers to promote our ad copies. But in just 24hrs time, they removed that feature. Now once again they have introduced the same feature. So just grab the links and ask your friends to promote it.
Log into your Orkut account -> Applications -> Promote -> (Promo URL)
If you are on Orkut, promote our stuffs too.
Recently Orkut also introduced ranking users based on some criteria, one of which is based on the number of views of your promotion.
So, if you still care about Orkut and want some exposure and the badge!, then go ahead, grab these secret links and promote them.
By the way, I am on facebook at http://facebook.com/technotip 🙂
It may not be a promotion as beneficial as that on Facebook and Twitter, but it has got me 500 – 600 visitors to my website so far, which is not bad for a small site.