Google trying all means to promote its browser, Chrome. Google had never advertised on traditional TV. response when it first launched. But as for today, there are only 1.4% of internet users using Chrome.
A couple of months ago, Google Japan team had produced a fun video to demonstrate how clean and simple Google Chrome user interface is. This video went viral in the blogoshere/and internet as a whole, by seeing this positive response, Google has decided to make the video reach more people.
we talked to our Google TV Ads team to see how we could show the video that our Japan team developed to a wider audience in a measurable way. Using some of the results from our placement-targeted ads on the Google Content Network, we designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns.
So today, we’re pleased to announce that we’re using Google TV Ads to run our Chrome ad on various television networks starting this weekend. We’re excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome.