Adsense Revenue Share: Google/Publisher

Mayank,


Q: There are many ad networks which reveal the total percentage of revenue share they give to their publisher.
What percentage of earnings does Google share with their adsense publishers ?

Google didn’t reveal this until many bloggers and economists started guessing the revenue share based on their quarterly reports. But now Google itself has revealed the exact numbers. So we hope these numbers are accurate.

To look into it yourself, log into your adsense account. Navigate to My Account tab, scroll down and under the Property Information you will see the percentage of revenue share between Google and You(the publisher).

What Google has to say about this:

For displaying ads with AdSense for content, publishers receive 68% of the amount Google collects from advertisers. For AdSense for search, publishers receive 51% of the amount collected from advertisers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. We don’t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.

We believe our revenue share is extremely competitive. However, revenue shares alone can be misleading, so we encourage you to focus on the total revenue generated for your site. For example, if the Google ads on your site generate $100, with our 68% revenue share you’d receive $68 through AdSense. Another ad network might offer an 80% revenue share, but only collect $50 from advertisers, so you’d receive $40.

With the vast number of advertisers competing to appear on AdSense sites, our system ensures that you’re earning the most possible for every ad impression you receive.

So, publishers get 68% for AdSense for Content, 51% for AdSense for Search. And Google doesn’t reveal the revenue share for its other products, as it depends on many other factors.