Adsense Publishers — Update your Privacy Policy


Google has started showing message(TIPS) in the adsense account to update our privacy policy regarding Interest Based Advertising.
Here is what the message tells(in case its not visible in the above image):

NEW: In preparation for interest-based advertising, please ensure that your site’s privacy policy is up to date by April 8, 2009.
Visitation information from publisher sites will be used to create user interest categories, delivering more relevant ads and improving monetization for publishers over time.

Here is the link to what you need to update in your privacy policy.
In short, we need to add the following to our privacy policy(Recommended to read in detail from the above link):

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Have you updated your privacy policy ?

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