Social Media

5 Tips to Finally Start with Social Media Marketing

This is a guest post by Amanda. If you want to guest post on this blog, check out the guidelines here.

The newest addition to any Internet marketer’s arsenal is social media marketing. Sites like Facebook, Twitter, and LinkedIn connect people to people and people to brands continuously while allowing constant interaction. Many are weary of Social Media; if worked with unfocused campaigns, it can eat up your time and take you away from other necessary projects. The key to Social Media is to connect your company to consumers, and this can be done in just 10 minutes a day.

Getting Started With Social Media Marketing

1. Take It One Step at a Time
If you only have 10 minutes to spend on your Social Media campaigns you should choose which platform to start with. To have an exceptional social media presence you will eventually need a solid presence on both Twitter and Facebook, but that does not mean that you need to get bogged down with both at once. You should pick one platform and run with it; master either Facebook or Twitter before moving on to the other. If you try to divide your 10 minutes between the two, you will fail at both.

If you start with Facebook, you’ll need to have proper branding and bio. The most important part of your Facebook page is the wall where you can interact with your fans. If you already have both your Facebook and Twitter pages started, rather than dividing your time between the two each day you should spend one day on Facebook and the next on Twitter. Make sure to spend the full 10 minutes each day on one platform in order to get your desired results.

2. Respond to Your Fans
Most people following your Facebook or Twitter pages are not listening to you. You should respond to your fans rather than talking at them or advertising to them. Your social media involvement is an opportunity for you to create an experience for your customer base and add to your company’s narrative.

Responding to your customer base means spending most of your time responding to @’s, messages, & wall posts. You can also utilize your social media position to respond to any negative PR or responses from your customers. To respond effectively, you must listen to your customers and embrace detractors; you do not want your naysayers to have any ammunition.

You should also spend your social media time getting to know your fans and followers. This attention can turn these fans and followers into customers and customers into prospects. You have the power to turn anyone into a brand evangelist if you treat them well by responding and listening to them.

3. Reach Out To People
Find people through searches on your social media network; look for those who have a question about your industry and niche market, or people who just need a little bit of help. Give them the information they’re looking for without asking them to follow you or linking them to a product.

This may lead to an invitation to join you on Facebook, Twitter, or your blog but that should never be your goal. Your goal is get on people’s radar and get them to talk about you. By doing this you will show them who you are and how to find you without being pushy.

4. Choose Your Actions
With limited time, you’ll want to focus on one or two actions per day. You do not need to spend your entire day putting out fires or replying to everything that comes up. Sometimes it’s better to just spend time on your social media sites without sending marketing messages; they usually go unnoticed anyway. Tell the story through your actions and send your message through your interactions.

5. Organize Your Efforts
Although you may think that it is a waste of time to reflect on your social media marketing, you might find some very useful information that can help you improve your marketing efforts. Look back to what efforts were the most successful and try to continue following those. It seems like such an easy task, but you might be amazed by how much time you can spend studying this. However, it can pay off if you can find better, more efficient ways to handle your social medial marketing.

Follow these internet marketing tips and you will rock the social media universe.

Author Bio:
Amanda is a writer and blogger living in San Diego, CA (USA). Visit her internet marketing website for more information.

Dan Schawbel’s Me 2.0 – Book Review

Its one of the most complete book ever written about Personal Branding – which explains everything from finding our passion to the entrepreneurial conquest, and the ways to fight back when things go wrong.

Me 2.0 Build A Powerful Brand To Achieve Career Success – by Dan Schawbel.

Dan Schawbel is a leading voice in the area of personal branding, and he is the author of Me 2.0 as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

So he knows what he talks about in his book Me 2.0 so is a goto person/authority in Personal Branding niche.

In his own words and voice – about Me 2.0

Table of Contents
The book is very well structured, logically divided into parts and chapters for easy understanding.

Introduction
Part I: The Rise of Personal Branding
Chapter 1: The Brand Called YOU!
Chapter 2: Millennials Enter the Workforce
Chapter 3: Introducing Commander YOU!
Chapter 4: The Many Aspects of Personal Branding

Part II: Command Your Career in Four Steps
Chapter 5: Step 1 – Discover Your Brand
Chapter 6: Step 2 – Create Your Brand
Chapter 7: Step 3 – Communicate Your Brand
Chapter 8: Step 4 – Maintain Your Brand

Part III: Now You Have Command
Chapter 9: Your Entrepreneurial Conquest
Chapter 10: Life-Changing Results
Acknowledgments
About the Author

As you heard from Dan Schawbel himself in the above video – Me 2.0 includes a precious, proven four step process for discovering, creating, communicating and maintaining your personal brand.

The main take away message from this book is – “Every individual can create a brand for himself similar to that of a big corporate, using Internet(social media, social networking, blogging etc).”
Dan also teaches how we can make use of YouTube and other social media sites to endorse ourselves to the world at least cost, if not for free.

We all know how people have started searching for their own name in search engines – commonly called as Ego Searching! or Ego Surfing! Its been evident that more and more people are using this method to know more about what others are talking about them and their company – in 2007, 47% searched for information about themselves online, compared to 22% in 2002 and the numbers are only growing.
Dan shows ways to control the results and to use it to our advantage – in professional as well as personal life.

Me 2.0 stress on being authentic and transparent, and a word of caution for those who try to create a false image, to fit others expectation. As it would cause more damage later, than the short term success.

And the Passion
It advices to take up the niche in which we are passionate about, so that the work becomes more enjoyable and we become more productive, because people find their greatest enjoyment, not when they’re passively mindless, but when they’re absorbed in a mindful challenge – in which they are really passionate.

To help beginners, Dan also gives some blueprints and some self assessment methods to find out our passion and to stick to it and find a job which suits our passion.

It also outlines most of the methods using which we can promote our brand and also cautions not to over do it, as it may annoy the person we are pitching or the audience we are targeting.
It contains valuable information about the marketing strategies, proper timing and the target audience – which may help any business to promote itself strategically.

It also gives many real life stories as examples/case study to prove Dan’s point. All the stories come with some important lessons to learn, which are outlined for us – for effective understanding. It also contains quotes from successful people which inspires us and keeps the attention going to read more.

Recession and bad times – Graduation, Competition, Job, promotion, entrepreneurship
With the recession and bad times going on for job seekers, Dan gives effective plan to stand out from the crowd. He emphasizes the importance of Internet to create the personal brand to achieve career success and business success.
In his own words:

I’ve seen many individuals embrace their own passion, in the workplace and socially, through the power of personal branding. They are excited to wake up each day with the confidence to live the life they always wanted to live – and that is exactly how I want you to feel.

Some of the things which caught my attention – in the book:

It’s not what you know, it’s whom you know. With personal branding, this phrase changes to “Its not whom you know, its who knows you.”
Entrepreneurship is more tied to imagination than age or education.
Don’t live your life in the passenger’s seat. Take command of your life – be the commander YOU!
Dan Schawbel: Before, I would wake up every morning and say to myself, “I want to make the largest impact in the least amount of time.” Now I say, “I want to help others avoid the mistakes I made and find real success and happiness in their lives.”

The Book covers, some other effective and important topics like:
Personal Branding ToolKit.
Personal Press Kit.
Pitching the main stream media and ways to make main stream media search for you.
Maintaining the Relationship.
Reputation Management.
Importance of Networking.
Tips for effective networking.
Developing Confidence in ourselves.
Tips for making our resume stand out from the crowd and compel the recruiter not to ignore your resume.
How online life can be a positive or even a negative thing for our recruitment and in achieving our dreams.
Identity theft and its consequences.
and many more..

Conflict with the Dot Com Mogul Lifestyle
While reading some chapters about how to dress and behave – if you are a easy going blogger who follow Dot Com Mogul Lifestyle, then you may feel the suit and dress sense things as lot of work! But hey, to be practical, it all still matters in corporate world. Ofcourse, things may change in the future(as Dan himself points out in the book, to catch up with the latest trends in your industry and not to lag behind), and may be allowed to wear jeans and t-shirt at workplace(as Google Inc and some other companies allow.)

Personal Favorite
Your Entrepreneurial Conquest and the Life-Changing Results are my favorite chapters, as it inspires to apply what we have learnt from the book and helps boost the confidence.

I recommend this book to everyone, and I think its a must have for students and employees, and even for recruiters.

At $11.53 available at Amazon, its a bargain to such a valuable resource available out there. You must simply grab a copy yourself or present one for your teenage child or a coworker, and they will thank you for the book.

Interview with Chris Brogan

Chrish Brogan’s blog is ranked by Technorati as one of the top 100 blogs in the world.
Advertising Age’s Power 150 ranks him in the top 15. He has been blogging since 1998. He is also co-founder of PodCamp and part of many other online projects. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies.

Chris is co-author of the book Trust Agents, with Julien Smith, which was recently released. If you run a company/organization, then please get a copy of this book, spend some time to read and understand it and order some more copies for your employees/members/co-workers if you think its of use for them.

Interview:

1. Do you think using your real name (or surname) in your Twitter ID (or any other profile ID) is good or using your company/brand name is good?

I believe you should use your real name. People want to connect with humans for the most part, not just brands. That is, unless your brand is widely known, and then you should manage two accounts. I think that having @coke *and* @bobjones is smart, because you can be the big brand, and/or you can be offduty.

2. With all the efforts to earn the Trust(for the sake of trust), when our blog readers/customers give bad personal comments, how does it feel about the trust that we have built?

Bad comments are golden. Value these like you value nothing else. They are moments where you must reflect on the value of what your customers have told you, and decide what you must improve, or whether it’s just someone complaining. In either case, thank them. They’ve taken the time to voice their concern.

3. Do you think having a forum helps in building the “Army”? As we can interact with the blog readers at a personal level in the forum. Do you think the time spent in the forum is well worth or is there any other more efficient methods to connect with our readers?

I think you can connect with blog readers on a blog, so I think forums are a way to “share the stage.” They’re a way for others to be able to start threads and be the host of a storyline. They don’t improve or diminish the ability to build an army, except insofar as the content they provide.

4. What components do you think makes a blog successful

Equipping your community for success makes your blog successful. Be helpful. Be consistent. Be mindful of people’s time. Give them unique ideas and your best thinking. Give away your secrets (you’ll make more). Provide them links to materials and ideas that others have done that will improve their learning. Comment frequently and reply to the people who speak with you (as often as you can).

5. Your advice for new bloggers

Write from the most unique possible perspective that you can. Writing a me-too blog is wasteful. Others have already done the work. See if you can find a unique voice and vision, and get that done. There’s so much more left to cover.

6. Your advice for students. We read in the book about how we can play the role of “Trust Agent” in a company, now would love to know, how students(who are studying in university ) can apply it.

Students can learn about trust and how to use these new tools to build relationships in ways that will improve their connectedness coming out of school. Building networks of passionate collaborators is a powerful way to apply what trust agents do, and will be beneficial to students who often need these networks for jobs and more after they’ve left school.

7. What have you learnt with the release of your co-authored book “Trust Agents”.

I learned that what people relate to the most is that we’ve written a book about common sense for the Internet age. It’s like 7 habits meets the web. I’m really passionate about the fact that common sense seems to have gone missing in business, so maybe that’s what people need right now.

8. What do you feel about Google Adsense? Do you think adsense ads make a blog look unprofessional? And what do you feel about the over all blogging for money concept.

I use Adsense for RSS with my RSS feed. I get about beer money worth of value. I think that blogs that stripe themselves with Adsense end up looking like NASCAR vehicles and not useful content. I love blogging for money, though. I think there’s nothing wrong with it. I’m certainly not part of the kumbaya crowd.

9. What do you think about Twitter(In general and for business purpose). How bloggers can use it the best.

Twitter brings me quite a lot of business. I love it.

10. What were the 3 major mistakes you did on your blog?

In the old days, I talked about me. Now I equip others. In the old days, I wrote a lot more. Now I write brief pieces. In the old days, I got really snippy. Now I try to keep it professional (though with a personality).

11. What were the 3 major mistakes you did while learning about Social Media?

None really come to mind. Not that I’m perfect, but nothing major.

12. Do you think that a hard cover book is worth more than a ebook?

No. I think a useful book is worth more than fluff.

13. How many hours do you dedicate to blogging? How did you manage time for writing the book? Please share about the records made by your book at some of the places, like Wall Street Journal, New York Times etc. And please share about, monetizing the blog with your own product rather than 3rd party advertising. How do you manage sponsors on your blog. How has this book added to it etc.

I write about two hours a day, though not all of it is for blogging. I wrote 1000-2000 words a day with Julien Smith. Writing’s my #1 business, basically, when it all gets said and done: writing and thinking.

We made the New York Times Bestseller’s list in 2 days and the Wall Street Journal bestseller’s list in 2 weeks, which isn’t that shabby. I still want to hit the USA Today and the BusinessWeek bestseller lists, too.

I make very little money off my blog by contrast to my consulting and agency work. I make some money promoting Chris Pearson’s Thesis WordPress theme, and some from the occasional sponsored post, but that’s about it. I think that sponsors are great if you build relationships between the sponsors and the community. I can’t just take money from people. I say no to about 95% of the sponsor offers I get.

We had a great time talking to Chris Brogan, and learnt a lot with this interesting interview. Hope you all enjoyed it and learnt a thing or 2 from Chris Brogan. You may also like his book Trust Agents. If you read it, please tell us, what you liked and what you didn’t like in the book. I am sure, Chris will also be eager to know.
Thanks to Chris, for this fabulous interview.

Trust Agents – by Chris Brogan and Julien Smith

Trust Agents – Using The Web To Build Influence, Improve Reputation, And Earn Trust.

I think Chris Brogan and Julien Smith are the people who don’t need an introduction. But still, if you don’t know, here is a small snippet:
Chrish Brogan’s blog is ranked by Technorati as one of the top 100 blogs in the world. Advertising Age’s Power 150 ranks him in the top 15. He has been blogging since 1998. He is also co-founder of PodCamp and part of many other online projects.

Julien Smith has been connected to computers since the age of 12. He helped run early BBSes. He was one of the first people on the web to use podcasting in 2004, as well as being one of the first web personalities to get broadcast by traditional radio. He has since worked with and been interviewed by numerous media organizations such as CNN, CBC, CTV– and a bunch of others.

Before reading my review, know the fact that, Trust Agents the Book, in its first month, hit:
– the New York Times bestseller list (#13)
– the Wall Street Journal bestseller list (#8)
– the Amazon top 100 list (#30)

Trust Agents is a book which has 261 pages + some pages in the introduction part. And contains 8 chapters:

Introduction: Hey, I know You. Have We Met?
1. Trust, Social Capital, and Media.
2. Make Your Own Game.
3. One of Us.
4. Archimedes Principle.
5. Agent Zero.
6. Human Artist.
7. Build an Army.
8. The Trust Agent.

Index

In the first chapter, it starts with ringing the bell — “We read articles about how the person beside us at the bar ordering the Miller Genuine Draft is actually a paid buzz generator.” Shaking the Trust! and showing how this Trust factor can also be used to deceive people.

The book contains stories and examples of different kind of people, from mafia to gaming and wine shows and to Microsoft etc….a lot actually, and it connects all of them to the topic Trust Agent.
( Its a great idea to take a peak into their knowledge and years of experience, by just paying $16.47 )

There are some action tips in each chapter, which are packed with Chris Brogan and Julien Smith’s experience, with the web(and humans) all these years.

Some lines from the book:

Communities don’t want to be managed: They want to be cared for.

Those who succeed tend to be the ones who allow themselves to fail.

Be there, before the sale.

The Book also warns – By the end of this book, you’ll probably be a trust agent, too. Just don’t call yourself one.

One of Us:
Chris Brogan and Julien Smith have shared their story, of how they made the mistakes — and I must say, they showed a good example to be “One of Us“.
And reminds us to use the 3 A’s, when things go wrong – Acknowledge, Apologize, Act.

Chris the Social Media Guy:
If you are looking for pure social media related things, and the tools that will help you in rapidly building your social media, then this is not the book you are looking for. This book contains, how to be humans in using social media. How to treat people(online) like humans. Giving social media a different touch.

The downside:
1. The Book uses a lot of names, who you may not know, so it becomes difficult to catchup with the stories, if you get distracted.
2. Personal opinion: The language could have been simplified.

Other than that, the book is awesome and worth your time and money.

I am going to order some more books to some of my friends address, who badly need this book!

If you run a company/organization, then please get a copy of this book, spend some time to read and understand it and order some more copies for your employees/members/co-workers if you think its of use for them.

While I was reading the book, I felt like, I am practicing many of these things all these years, unknowingly. But the book is really a inspirational and motivational thing. It quotes some of the best examples of Trust Agents, and how they attained that status and how we can be Trust Agents too.

I know you want to know more, you can get your copy of the book at Amazon($16.47). I am sure, you will not regret.

Still not convinced ? Then read this Testimonial:

“Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me.” — SETH GODIN

If you have read the book. Please share your thoughts about the book.