Using SEO to Build Authority and Traffic


This is a guest post by Jeff Gross. If you want to guest post on this blog, check out the guest post guidelines.

If you are putting content on your blog to build traffic and authority, SEO needs to be calculated into your effort. It does not matter if you put out 150 word blurbs on social media sites, full websites, or blog posting. SEO is the primary way the usefulness of information posted is interpreted. Therefore, it is logical to conclude that anyone wanting to be found would want to enable search engines to make that interpretation easy.


The Finer Points of Blog Content SEO
Many of the tactics from building SEO friendly websites hold true on a blog. Appropriate use of keywords will provide the markers that spiders need to accurately interpret the work. A blog post that is overly long will actually be more of a hindrance than a help. There ends up being too much other text that ends up getting into the mix that the spiders can interpret as relevant even if it is not. Other points to consider are…

400-500 words is a good target length. Readers are not interested in encyclopedic blog posts. If the subject is bigger than that, simply turn it into a multi-part series.

Appropriate density of any keyword falls between 2% and 3%. Try to avoid saturating the text with buzzwords or industry-speak to broaden your appeal and keep the text readable.

Your title needs to command attention while being descriptive. It should also include keywords relevant to the text. The first sentence is important in that regard. It should also contain any keywords important to the text.

Blogging software packages will often allow you to add relevant tags to a piece of work. This is useful for using additional terms without saturating the work. For example, how would a blogger who doesn’t know anything about SEO locate this post? They may search up a phrase like “how do I get a bigger audience for my blog?” Even though terms like “bigger audience” aren’t used in the text, you can still aim towards that individual through appropriate tags.

The Quest for Greater Authority
The most useful goal you can pursue for your blog is establishing your authority. Prove your blog is giving good information and it will take hold and spread from there. Easier said then done though, right? Any good approach is going to take time. However we can hasten that process by keeping a few things in mind.

If you post junk posts, that’s how your blog will be viewed. Your blog should be used to demonstrate your unique perspective on the relevant interest. A writer that does not have the time to sit down and proof-read their work, spell-check, and make sure it’s readable will not be getting their work read. If you do not have that kind of time, take advantage of a ghost-writing company to generate solid work for you.

Depart from how the rest of the world is portraying a topic. Sometimes, it’s impossible to do. However, when you can, you want to take advantage of your unique experience, perspective, and knowledge to make your work stand out from the crowd. No one is going to take the time to read the piece if it is just a rehash of 50 other posts. Huge blocks of text are an instant turn off to readers. They will close the window.

A blog is one of the greatest marketing tools that is available at the moment. It is a great way to create a personal, memorable experience between your business and a customer that is often lacking on the internet. Be sure to keep SEO in mind while you flesh out your strategy to build traffic and authority to your blog.

Author’s Bio
Jeff is a professional internet marketing and blogging consultant. He writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. Jeff is also a consultant and content contributor for NY condominiums community.

2 thoughts on “Using SEO to Build Authority and Traffic”

  1. i remember longtime back community backed by you was handed over to me with regards to SEO in social network site named orkut……. i still remember it

  2. @gagan, Yes, I remember it too. I was getting more into blogging and I thought I may not be able to put more time into nourishing the community.. so thought it was time to switch it to someone who can care.

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