We have been experimenting with the Google Custom Search Engine, and we had put two CSE on our blog. As you can see, we have placed one at the top and one at the footer of this blog.
We could see that the number of search almost tripled and the page views were four to five(fluctuating) times more than before.
This is because, when people read the entire article, they will reach to the end of the page. Now they can see the “Related Articles”. And if they do not want to read those things and want something else, then they obviously need to search for it, and showing a search form at the end of the blog reminds them to search for the things they want.
People are lazy and they will not always scroll up and do a search on your blog. They may just think that the information isn’t available on your blog. And its frustrating to search for the required article from any achieve page manually!
So a search form at the footer helps a lot.
Now what about the page views?
Google Custom search engine and most other search engines which you can put on your blog, has the feature to select the websites from where it should search for the keywords. So each time someone uses your Search engine, he is likely to visit some other article of your own blog. This will just repeat and result in the increase of your page views.
There are many other benefits:-
1. You can know, what people are searching.
2. Earn a bit of revenue(if you want– Optional).
3. Increase page views.
4. Very useful for visitors.
Now to add Google Custom Search Engine to your website, just follow this article- “Add Custom Search Engine to your wordpress blog easily“.
After adding the Google Custom Search Engine to your blog, make sure that your articles are indexed..
Watch this video to know more about indexing, in Google Custom Search Engine:
Having two Adsense for Search or Google Custom Search Engine on a single page is allowed. But having more than two forms is against TOS and will also annoy the visitors!
Adding 2 search engine to this blog showed some positive results, but you need not take this as a rule. Every blog is different and results vary, so do some research and experiments on your blog and analyze the results and then decide whether to keep one or two search engine forms on your blog.
While placing the Search Engine forms, just keep in mind that, their placement also play a major role.
And also keep in mind that, you need to have more articles on your blog. If you have just 10 to 25 articles, then you cannot relay on the results. If that is the case with you, then stop the experiment and concentrate more on blogging and do further research when you have more articles.