Target Advertising – What We Can Learn?

Target advertising has become a major success in web advertising industry. We see this in action every day on most of the websites.
Google has implemented this into their adwords system so the ads may seem more and more relevant and according to the user interest.

Example Ad:
Orkut has a lot of users from India and it collects various user data like internet speed, demographics etc — get a clue from their advertise page This is used effectively for advertising.

Video: Airtel Broadband ad on Orkut — Target Advertising

Airtel broadband ads are more targeted to low bandwidth users and these ads show the ease of uploading photos to Orkut using their high speed internet connection.

Take away message:
1. We can learn how to advertise our content, product, service effectively.
2. We should sell at a place where we have our potential customers.
3. The ad copy must convey the message properly.
4. Showing the result in action.
Ex: Showing how your product has helped someone reach their goal or improve their business or life.

Have you pre-registered Apple iPhone 3G with Airtel/Vodafone?

Apple iPhone 3G will be available in India from August 22, 2008. It will be available in 8GB & 16GB models, priced at Rs 31,000 and Rs 36,100 respectively.Remember 1$ is approximately equal to 40 – 41 Rs. That means 8GB & 16GB will cost 775$ and 903$ respectively in India.

I think that this is not a good pricing for the 2nd largest cell phone market(India). Actual price of iPhone is 199$ and 299$ for 8GB & 16GB respectively.

Hope Airtel and Vodafone want to grab the money of those who can afford this price tag. And I am very much sure that, the prices will come down to earth soon.

Where can you make this advance payment?
The iPhone 3G will be available at select Vodafone Stores. All you need to do is drop in at any select Vodafone Store between August 20 and 21 and make the advance payment by cash or credit card. Don´t forget to show the iPhone booking SMS, which you would have received from Vodafone, when you visit the Vodafone Store to pay the advance. To find a Vodafone Store near you, click here

Till now only Vodafone has announced the cost of iPhone that they are selling, and I am sure that Airtel will also have almost the same price. Because they will be having several meeting to fix a price for iPhone from the day iPhone was released.

Its a very good phone to buy, but I am not so rich to go and buy it now. I will have to wait until the price comes down or until I get rich. Hope the prices will fall soon.

What I like about iPhone is its large applications available, large screen, “3G”(which is yet to come, shortly, in India), touch screen, music and …….what not! It has almost everything that I expected a phone to have.


Its almost a Mac machine(computer), as it has 400Mhz processor with 64 or 128MB of Random Access Memory(RAM), and 8 to 16 GB of hard drive.


Update:- From Airtel

  1. 8 GB (Black) for Rs 31000
  2. 16GB (White & Black) for Rs. 36100

Get your iPhone on priority

We have received large number of registrations for the iPhone 3G. As there are limited stocks, make sure you get yours on priority. Just visit one of the select Airtel stores & confirm your booking by paying Rs 5000 on August 20 or 21. You’ll get an appointment to collect your iPhone after paying the balance amount.


And I feel that its a very good competitor to Black Berry. And its a good phone and highly recommended(if you can afford!). Though there are many people complaining about its 3G quality and One of Apple’s own message boards, incidentally, filled up with hundreds of negative comments — but Apple has since shut the thread down, saying it was “too long” and was causing browsers to “time out.”

Do you want to buy Apple iPhone now or will you have to wait for some reason. Please share your thoughts and reasons(to buy or not to buy) this amazing intelligent phone…Apple iphone.