Target advertising has become a major success in web advertising industry. We see this in action every day on most of the websites.
Google has implemented this into their adwords system so the ads may seem more and more relevant and according to the user interest.
Orkut has a lot of users from India and it collects various user data like internet speed, demographics etc — get a clue from their advertise page This is used effectively for advertising.
Video: Airtel Broadband ad on Orkut — Target Advertising
Airtel broadband ads are more targeted to low bandwidth users and these ads show the ease of uploading photos to Orkut using their high speed internet connection.
Take away message:
1. We can learn how to advertise our content, product, service effectively.
2. We should sell at a place where we have our potential customers.
3. The ad copy must convey the message properly.
4. Showing the result in action.
Ex: Showing how your product has helped someone reach their goal or improve their business or life.