This is a small tip, but worth a separate post! So here is the small tip for this Sunday, hope you find it useful.
Always use less characters in the tweet that you want people to re-tweet. Do not expect people to rephrase the sentence and tweet it for you. If you are using a long URL in your tweet, then it will get shortened and the number of characters will get reduced automatically. But when you are tweeting the shortened URL or when you are tweeting only the plain text, always make sure that you use less words, interesting and conveying words. If you cover the whole 140 characters then how will your followers or others re-tweet your tweet? [ Here I am talking about only those tweets, to which you expect or ask a Re-Tweet ]
Recently Darren Rowse released his e-book and offered it for 25% less price, for some time. And announced it on twitter. He had used almost all the 140 characters. I found that the offer was very valuable, so wanted to re-tweet it, only to find that I was exceeding the word limit!
I could have shortened it myself, but still wanted to inform Darren that, his other followers might be willing to re-tweet it and that he should rephrase it with less number of words. Darren immediately rectified it and sent another tweet, with less and effective words. This also reminds me of “The Power of Less” ( Choosing only the essential ). Removing the unwanted things or less useful thing and using only the most wanted things.
After seeing Darren indirectly agreeing to the fact that “Tweets which are originally less than 140 characters tend to receive more re-tweets”, I started experimenting with it. We know that it’s a mere common sense, but twitter is a new phenomenon and we need to experiment before coming to any conclusion. (Experiment atleast before publishing the post on the blog 🙂 )
So I started asking for re-tweets once in a week or once in two week. I use to phrase the tweet with full 140 characters and would receive re-tweets only by friends with whom I chat most of the time in twitter. They never mind taking the pain of re-phrasing the sentence for me and retweeting it. But when I asked for the re-tweet on some other days, which had 100 or less characters, many people re-tweeted it. I had never seen those guys on twitter till then. I started following them after getting those re-tweet!
Remember, it may not make much of a difference for people with less number of followers, but for people with lot of followers, following this one simple technique will drastically increase the number of re-tweets.
Some other things to keep in mind are:
1. You need to give before you ask: Retweet interesting things of others, before asking for a re-tweet. If you give before asking, people will be glad to help you.
2. Ask for retweet only when you have really good piece of thing to share. Because many people wouldn’t like to recommend anything which they think will not bring value to their followers as well as to their recommendation.
3. And remember, twitter is not just about sharing links and marketing. Ofcourse it’s a very good marketing tool. But use it wisely. Provide great value to all your followers. Do not just try to sell them some thing. If you do so, one day you will end up with no followers (or just some boots following you), who will not provide value to your links or anything that you tweet.
Be genuine, be real, help people, involve in the discussion. Tweet the links or retweet only when you find the links interesting or when you think that it might interest your followers.
If you have any other small or big tips, that you have observed or experimented with twitter, then please share it with all of us..
You can follow me @technotip