Feedburner – Tips to add latest post’s title as Subject of email

Most awaited feature of feedburner is now live(without any official word!).
How it feels to see 10 to 20 emails with the same subject line/title and from the same person? Even if the content of the mail is different we get irritated to open it and read. Many times, when we are busy and want to clean/process the inbox, we just delete such mails.
Feedburner used to send a static subject line with all the email updates. But now they have added a feature, using which we can customize the email Subject line and make it more meaningful.

Use ${latestItemTitle} to insert your latest post’s title into the Subject/Title of email.

If we have multiple blog posts?
With two or more items in the update, ${n} shows the total number of items, and ${m} shows the number of items beyond the latest.

Technotip.org: ${latestItemTitle}
Technotip.org: “${latestItemTitle}” plus ${m} more
Technotip.org (in this message: ${n} new items)

To activate this, log into your feedburner account. Click on “Publicize” tab. Next, look for “Email Subscriptions(Offer feed updates via email)” link at the left side side bar, click on it. A number of sub-menu items will be shown, among them, click on “Email Branding” link. Now you can follow the above tips to customize the email title/subject line. Actually those tips are given by feedburner on the customization page itself.
Thanks Feedburner..also fix the chicklet count fluctuation problem!

If you are a blogger, make sure you make use of this feature and stop annoying your email subscribers!

Google has now announced about the introduction of this feature on Adsense for Feed blog.

Problem with Pingback and Title tag of all my articles – Its Solution

1. Search results showing only the Title of the blog, instead of article title/heading.
2. Trackback also Displaying Blog Title and not Headline of Post.

Keep these problems in mind, while reading this article, as you may get confused in the middle, as you might not have come across such a problem.

TrackBack was designed to provide a method of notification between websites: it is a method of person A saying to person B, “This is something you may be interested in.” To do that, person A sends a TrackBack ping to person B.

For example, Yvonne writes an interesting article on her Web log. Kathleen reads Yvonne’s article and comments about it, linking back to Yvonne’s original post. Using pingback, Kathleen’s software can automatically notify Yvonne that her post has been linked to, and Yvonne’s software can then include this information on her site.

Quick Solution: If you have similar problem as told above, just goto All-in-one SEO plugin settings page and uncheck “Rewrite Titles:” option and save the changes. Now test your blog using spider-test(for more info regarding the use of this tool, read the full article) tool. The changes made will not be reflected immediately in search results page. So resubmit your site map using Webmasters tool and wait for some time.

Effects of the problem: Creates more problem!
1. Google Search Ranking decreased significantly.
2. Webmasters tool started showing hundreds of duplicate titles in the “title tag issue” section.
3. Organic traffic almost declined, as the users didn’t find the title to be meeting their search criteria.
4. The pings sent by our blog seemed to be spammy. As it showed our blog title instead. It seemed to be like, I am trying to promote my blog or just linking to grab the attention.

Detecting the problem:-
First conclusion: Problem was with our blog
If we had problem with only search engine indexing, we might have thought about changing the XML file(that we had submitted to search engines). And to look into Webmasters tool etc. But the second problem confirmed us that, the problem was 100% with our blog and not with search engine indexing.

Second conclusion: Problem was with our theme
Preliminarily everyone thinks that the problem will be caused by the plugins. We removed all the less useful plugins and retained only the must and best once. But the problem still persisted!
We changed the theme, linked to one of our article(inter linking) and published it. Now when we saw the Trackback, it was showing the heading/title of the article. That means the problem was with the theme.

Started hunting for the code responsible for the problem, inside the theme:
We started building the theme again from the scratch. Built-it. Installed it. With full relaxation, published an article, with an linkback to one of our article. To our surprise the same problem started appearing again. i.e., the title of the trackback was showing the blog title(“Technotip.org”), instead of showing the article title/heading!

Tool that came to our rescue:
The tool is spider-test, which shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy. In simple words, it shows how the search engines see a webpage.

When I saw one of the article of our blog using the tool, it showed “Technotip.org” as in the title tag, while the original source code was still showing the article title in the title tag.

The final Solution found:
Now I started changing things one by one and saw the title tag using the above tool. At one point of the test, the title tag showed the tite of the article. That is when we unchecked the “Rewrite Titles:” option is All-in-One SEO plugin. After the problem was solved we resubmitted the sitemap in webmasters tool. And every article of our blog got re-indexed and now the ranking for different keywords are restored.
We had previously asked other bloggers who are using WordPress and All-in-One SEO plugin, for All-in-One SEO plugin settings. They have checked the “Rewrite Titles:” option and everything is working fine for them. And we are using minimum number of plugins and non related to title tag, so I don’t think any other plugin was conflicting with All-in-One SEO plugin.

Many people with similar problem:
While searching solution for this problem, I came across many forum posts and saw that many people have and still have the same problem with their blog. So I decided to write about it. Hope this article and the tool mentioned above will surly help them detect and solve the problem.

All-in-one SEO plugin is a wonderful tool and we highly recommend this tool to every blogger using WordPress. The new version also comes with the canonical link option, just with a click. Canonical link option with SEO plugin makes sense, as it helps improve the SEO.
Eventhough I could somehow detect the problem and even its solution, I am not sure about the reason why “Rewrite Titles:” option in All-In-One SEO plugin causing problem to some themes! If anyone knows about this, then please please share it with us.

Do you think a good title makes any difference in traffic?

Title is not important, but its crucial.

When you finish writing an article, its better to check whether the title of the post is actually what you have talked about in the post. And make sure that the Title is eye catching.

I would recommend spending more time in crafting the Title of the article. Once you finish writing the article, read the article completely and then again read the title of the article. Make sure that the title says whats in the article. If you just write the Title, to make it look interesting to your audience and forget to include proper keywords in it( or if you use the wrong keywords in it) then your article will not be shown in starting pages of search results of search engines, so again that article won’t receive traffic. So take care that, you make the title interesting as well as (relevant)keyword rich, so that you get long term benefits from search engines as well as from Social media, Social networking and Social bookmarking sites.

You can develop writing good Title skills by constantly practicing it on every blog post that you do.

Think of the benefits that you are going to get, from all around:-

1. Search engines will display your title in the search results, if its interesting then there will be more people visiting it.

2. If you promote your article in Social Media, Social Bookmarking and Social Networking sites, then title is almost the deciding factor, to get high traffic or to get almost negligible traffic.

3. Title makes your RSS/email subscribers to visit your blog and to involve/participate in the discussion going on in the comment section.

4. Attracts other bloggers to link to your article. And whenever people link to your article, they use your title as the anchor text and will usually use your title to point their readers to you.

5. Some people will tweet about the article and will share it with their friends and their friends will share it with their friends, if the article headline is really interesting. But I am sure that only 2 or 3 among 10 to 15 will really read the article!
So I could have used  killer blog post titles or The secret to get heavy traffic for this article — But it isn’t a secret anymore. We all know it, but we are just a little bit lazy and/or forget to invest time to craft a better Title. And in some cases you might have tired by writing a long post and you are in a hurry to hit the publish button, to see the reaction of your readers. But remember, invest more time in crafting the Titles also, its worthwhile thing to do. You will have almost 4 times more success with that post, if you write compelling Title.

While we are clearing our emails, sometimes we don’t follow the order in which they have been received. We will sometimes pickup the interesting one, based upon its title. This fact was discovered by Spammers long back, so they started using titles like “You Won $100000 in lotto” etc. But in this case, the content of the email is not true, so people started not reading emails with such titles. Similarly, if you write an interesting Title and if the article doesn’t actually deliver the requirement then such (nice) titles will do much harm then any favor.

An offline, life example:
Here is a story of a blind Boy, who started getting good donation, after changing the sign board statement:
A blind boy sat on the steps of a building with a hat by his feet.
He held up a sign board which said: ‘I am blind, please help.’
There were only a few coins in the hat.

A man was walking by.
He took a few coins from his pocket and dropped them into the hat.
He then took the sign board, turned it around, and wrote some words.
He put the sign board back so that everyone who walked by would see the new words.

Soon the hat began to fill up.
A lot more people were giving money to the blind boy.
That afternoon the man who had changed the sign board came to see how things were.
The boy recognized his footsteps and asked, ‘Were you the one who changed my sign board this morning? What did you write?’

The man said, ‘I only wrote the truth. I said what you said but in a different way.’
What he had written was: ‘Today is a beautiful day and I cannot see it.

Do you think the first sign and the second sign were saying the same thing?

Of course both signs told people that the boy was blind.
But the first sign simply said the boy was blind.
The second sign told people they were so lucky that they were not blind.
Should we be surprised that the second sign was more effective?
This is an effective real world example of how the human brain works in its conscious or sub-conscious state.

Some times ago I wrote an article(it was a kind of breaking news, which was already broke by some bloggers!) i.e., I saw that Google Analytics and Adsense integration was officially announced on Analytics blog. So I hurried and wrote about it on my blog. After writing the post, I just felt that I need to do something extra, so I just invested a minute more and wrote an interesting Title, which had all the keywords(to rank in Search Engine) and to attract the people to click on the Title and read the post. The Title was, “Feature Rich Google Analytics Gets Richer By Integrating Adsense ($)”. It received a lot of traffic from social Media sites at that time, and it still receives some traffic from search engines. (It didn’t hit the front page, because the news was not totally unexpected).

And as a counter proof, most of us read news papers every morning. And almost 99.9% of people won’t read the news paper entirely without leaving any words! Most of us read the titles and read most interesting things completely. And read some part of the news which are less interesting. And some times, heading itself is enough to read, no need to read the entire story.

This ensures that Title of an article is not only important, but also crucial.

So lets concentrate more on writing compelling titles on our blog. I will first practice this on my blog and let me write an article about how to write a compelling title, in the future.

Over to readers, please share your thoughts about the importance of the Title of an article.