Tag: Strategy

Basic Things to do: To Convert Readers to Subscribers

Many bloggers keep trying to develop a loyal reader base for their blog, and will surly be willing to convert their visitors to subscribers.

Following some simple tweaks or optimizations will help us in increasing our blog subscribers:

First of all label the RSS and/or email subscription link as FREE RSS and FREE EMAIL SUBSCRIPTION. This will make some people curious to checkout and someothers will not have fear to click on it(as its free)!

We ran an experiment session with some of the people who use internet to read emails, Google for stuffs they want to know about – Not so geeky about internet. We could see that many of them clicked on an text ad or any related topic links, after they read any article ( that they got while Googling ) or they checked for things which are labeled FREE Gifts or just FREE !

And we also saw that many people never bothered to see the small subscription links. And they just book marked the URL of sites which they liked.

But some of them subscribed to some blogs[which had some interesting contents] which were showing email subscription form at the end of each article and many others gave their attention to the big email subscription form present in 300 x 250 or 250 x 250 space at the right side sidebar.

So we can say that, we need to show some really big, appealing subscription forms and links, for our visitors and make them aware that we do provide FREE RSS and email subscription options on our site.

So some of the things to remember is:

1. Show email subscription form below each article or in a place where there is high visibility. This would surly increase your subscribers.

and/or

Showing Big subscription forms in 300 x 250 space, in upper part of your blog would encourage them to subscribe.

2. Labeling it as FREE will attract some more non-geeky people to check it out.

3. Call for action: Ask your readers to subscribe to your blog. This is also an effective strategy.

4. Educate your readers about the RSS and email FEED of your blog. This would also bring in some more subscribers.

Also run some experiment session with friends(friends who are non-geeky, geeky), and take care that you don’t do experiments on your blog, with your friends, as they may click on your ads(PPC) and make loss to your advertisers 🙂

If you want to know about your blog/website, just ask your friends or online guys to give you feedback about your site.
5. Run contests or giveaways and attract some more people to subscribe to your email updates.
6. Provide value to your readers and they are more likely to subscribe to your blog updates.

These are some of the basic things which we can implement to get more subscribers to our blog updates.

Now we ask you to support us, in the effort of making this place ( Technotip.org ) as a place which provides value to all our readers. Please subscribe to our blog using RSS or email subscription options:

Traffic Strategies PART 4: Promote stories which link to you

Digg, stumble, (share/Vote) those stories on the web which link to your blog homepage or to any of your articles. Vote for it, if its really interesting. If its just a bulk link back to many sites, then you will be hurting your reputation by voting or sharing such stories, as it will not be an interesting thing for others to read(in social book marking sites).
Following this strategy, you get traffic indirectly to your blog. Atleast people will read your blog title or URL in the article you Digg or stumble or Buzz! or to whatever site you submit the story. This brings their attention towards your website URL or its name, the next time when they see your blog title/name or URL(which seems to be familiar to them).
Google-blog-search
And its also good for your Digg, Stumble, Buzz etc profiles, if you submit stories from different URLs.. As all these networking sites have some tracking systems to track the self promotion and they may even ban or suspend(temporarily or even permanently) your blog URL(and not just your profile!) for submitting all the stories from your own blog.

Following this strategy would increase the (referral visitors) visitors trust level as someone is linking to you, and there is every chance of them becoming your loyal readers, if they like your blog for some reasons.

This strategy is not a “get heavy traffic over night” trick. This will bring in some quality readers to your blog over time.

This is one of the strategies that has worked so well on our blog. And be cautious while submitting stores that link to your blog. See that you don’t over do it and/or only submit stories when someone links to you. This will surly annoy your followers in social book marking sites as well, and you may endup with no followers.

Be smart, use this strategy once in a while and be active in all sites where you share/promote good stories on the web.