Adsense ads have worked great when we blend the ads according to the look and feel of our website.
Examples:-
1. Change the background colour of the ad unit to the background colour of your blog.
2. Use the font colour of the text in the ad similar to that on your blog.
3. Change the colour of the links in the ad to match the colour of the links on your blog.
These simple tweaks will optimize the ad zone.
Now to add to this blending and optimization, Adsense team has released yet another cool feature to our control. i.e., Changing the font face of the ad unit.
In HTML and XHTML, a font face or font family is the typeface that is applied to some text.
Ex:-
<font face="times, serif">Sample text.</font>
Adsense publishers are now allowed to choose between Arial, Times, and Verdana font faces. Please note that while font options will appear in every account, they’ll currently only be applied to ad units on pages primarily in Latin-based characters. Latin-based languages include:
* Croatian
* Czech
* Danish
* Dutch
* English (U.S. and U.K.)
* Finnish
* French
* German
* Hungarian
* Indonesian
* Italian
* Norwegian
* Polish
* Portuguese
* Romanian
* Slovak
* Spanish
* Swedish
* Turkish
So if your blog/website is written in some other language(other than listed above) then custom font face will not work and the default[‘Standard AdSense font family’] font face is shown on such sites[Ex:- Ads on pages mainly in Arabic, Japanese, Korean, Chinese, and Russian, among others, will not be shown in custom fonts].
You can use this feature to your advantage in two ways:
1. If you’d like to quickly change the font settings for every ad unit generated from your account, visit the ‘Ad Display Preference‘ section of your Account Settings page to select a new account-wide font face. This will affect all units you’ve created in the past.
2. You can also change the font of individual ad unit while creating new ad units.
If you want to change the font face of already existing ad units, goto AdSense Setup tab –> Manage Ads now click on the “Edit Ad settings” of the corresponding ad, that you want to edit. You can find a section called “Font“, which is ment to change the font face of that ad unit.
If you apply “Arial” font globally to all your adsense ads, then also you can over write it(for individual ad units) by changing the settings in “Manage Ads” –> “Edit Ad settings” of individual ad units and you can show “Verdana” fonts for a particular ad unit. Other ads will still be showing Arial font, except the one you changed to “Verdana”.
From many days we have been seeing Adsense team testing different font face on our blogs. So Arial, Times, and Verdana font faces have worked well so far in the testing, so adsense team have decided to allow its publishers to select between these font faces.
So when will they give the control over font size ? Hope that would be an ultimate thing to optimize the ad unit.
Actually this feature was/is available to Adsense premium publishers from long time, its good to see adsense rolling many good features to all its publishers. These small features will surely help make more money to all publishers….and Google too!