Dan Schawbel is a leading voice in the area of personal branding, and he is the author of Me 2.0 as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.
I recommend Me 2.0 to anyone who wants to know and buildup their personal branding. I especially encourage students to pick a copy of the book, it will surely be valuable tool for your future.
Satish: Tell our readers about the idea of “Personal Branding”, and why one should care?
Dan: Personal branding is about uncovering what makes you special and then letting the world know about it. You should care because there is no job security anymore and because if you’re aren’t know for anything, then you won’t receive the same opportunities as others.
Satish: People helping us( evangelists ) brand ourselves start expecting the same help from us, while they don’t live upto the trust of their audience. How to deal with such situations?
Dan: You shouldn’t listen to people who aren’t proven experts in their field. Do some research on them first before asking for their help or trusting their content. There is an unlimited amount of people in the world, but only a select few that are trustworthy.
Satish: Some College students prefer to keep low profile, so that they do not get embraced when things go wrong. Your tips for students to fight their weakness?
Dan: You should always capitalize on your strengths and neutralize your weaknesses. The internet is now the global talent pool. If you aren’t active on it, then you have a lot of challenges in moving up in your career.
Satish: Your tips for students and employees to fight stage fear. Because we have observed that many people don’t get the confidence to face people and confidently tell about themselves. What would you suggest them?
Dan: I would recommend that students and employees really understand their subject matter before speaking in front of an audience. You can gain a lot of confidence when you’re an expert that will make you less nervous when in front of people. You should also get consensus among your audience before you speak, so that they are on the same page before you present. This makes it easier to get your message across.
Satish: How much important do you think the role of “Branding” in the success of a business/blog/service.
Branding is important for differentiating yourself from the competition, for recruiting new employees, for supporting your promotional program, and to charge a premium price.
Satish: With all the efforts to earn the Trust(for the sake of trust), when our blog readers/customers give bad personal
comments, how does it feel about the trust that we have built? And how to deal with such situations?
Dan: Trust takes years to build and you can’t force people to trust you. The higher quality of content you produce will attract more people and cause them to trust you.
Satish: Your effective tips for building personal branding.
Dan: You should understand how you want to be branded, then reserve your domain name and your vanity URL on the top social networks, and then invest time each day to connect with new people in your industry. You need your own personal mission statement, core values, and a unique design.
Satish: What have you learnt with the release of your book “Me 2.0”
Dan: I learned that if you promote other others and their books before yours come’s out, many will support the launch of your book. The lesson learned is that by helping others first, they will reciprocate.
Satish: What do you think are – some of the signs of Entrepreneurship.
Dan: If you are a control freak, have creative ideas and are very ambitious, then you’re an entrepreneur. Typically, if one of your family members is an entrepreneur, you have the gene!
Satish: Your Advice for job seekers(students who have just finished their college life and are applying for a job).
Dan: They should be networking every single day, both online and offline. They should also be specific with the type of career they want so they can target certain companies and positions. Use your current network too, including your family and friends, to make introductions to people that are employed.
Satish: Your advice to college students to fight the stress of studies, assignments, exams, seminars, projects and their little voice of “entrepreneurship”
Dan: You have to work hard no matter what the task is. If you’re an entrepreneur, then start a business in college. Don’t purposely flunk out!
Satish: If you have anything else to tell your fans/followers/readers, you can tell them.
We appreciate Dan for taking time to participate in the interview. Hope you all enjoyed it. You may also like to read my review of the book Me 2.0