Google - Part 5

Download YouTube Videos Officially

Everyone knows that video sites can be addictive. So YouTube had been the 4th most visited site for many years.
It comes to no surprise that people like to watch videos and want to download it to their computers or some other video players, to watch it offline and whenever they want to watch. There are many sites and software to fulfill these needs, those sites and software are also very popular.

Recently YouTube has officially announced that it is now giving video owners the chance to offer their property for download, either for free or for a small fee. Furthermore, the videos will be assigned to a specific Creative Commons license, which will govern how and where they can be reused and altered. Payment for the purchase of the videos will be made by GoogleCheckouts(Ofcourse) and a new My Purchases tab, which is already been incorporated into everyone’s account, will allow you to keep track of what you’ve bought.
You can also visit the Google help forum for any clarifications and recent modifications.
YouTube-Official-launch
Now does this move from Google(YouTube) make any difference to you? Hope not! As many people use to download the videos using some thirdparty software and websites. Now this move will surly hurt those thridparty software and website owners to certain extent 🙁

Since the purchase of YouTube, Google have been paying a lot for the maintenance, development and lawsuits coming on its way!
Hope its trying to get back some money. Recently Google started showing sponsor ads on its homepage, which pay them a lot. It launched adsense for video to adsense publishers. After that it started embedding ads into the video. Now its giving the authority to its users(uploaders — it means the owner of the video!) to charge some fee or to give it away for free.
YouTube-Official-launch
This move will certainly attract some business people in this niche to get started with YouTube, as they constantly search for some means to get the customers for their videos.

Update: “Download this video” link is not seen below every YouTube video because this feature was not available at the time of upload of those videos. New video uploads will have this, if the owner(one who uploads) of the video is willing to give it for free download.

Does this official announcement make any difference to you? And do you think there will be more active users who will be willing to give their videos for Free ? Please share all your opinions about YouTube(The largest Video portal in the internet).

Eye Tracking and Mind Mapping by Google

Google recently conducted eye tracking and usability test, and found some interesting results.

Some of the things to note in the research are:-
1. Most users scan only the first 2 results and their focus fades while going through the rest of the results.

2. Google Experience Research team has also found that people evaluate the search results page so quickly that they make most of their decisions unconsciously.

3. People tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it. You can see in the below image[Heat map] that the users attention moves in “F” shape.
2-goldentriangle
Above heat map like image is called as Golden Triangle by Google. The bigger the dot, longer the person spent time looking at a particular part of the page.

4. The team wanted to incorporate thumbnail images to better represent certain kinds of results. But they had a concern that showing thumbnails of images and videos would effect the higher order results. But the studies showed that the thumbnails did not strongly affect the order of scanning the results and seemed to make it easier for the participants to find the result they wanted. Interestingly enough the thumbnails also seemed to make it easy for people to skip over the results with thumbnails when those results were not relevant to their search.

Here is what Google say about the eye tracking and mind reading:-

To help us get some insight into this split-second decision-making process, we use eye-tracking equipment in our usability labs. This lets us see how our study participants scan the search results page, and is the next best thing to actually being able to read their minds. Of course, eye-tracking does not really tell us what they are thinking, but it gives us a good idea of which parts of the page they are thinking about.

Here is a video clip shows in real time how a participant involved in the study scanned the page. That’s how fast the eyes move when scanning a page

Google also use this eye tracking and usability test on Google News and Image Search. And Google also uses interviews, field studies and live experiments, to compliment and to support its eye tracking and usability test results.
These results can be made use of properly by web publishers for the placement of ads and banners. But interestingly enough, Google did not mentioned about the usability of their CPC ads on the SERP(Search Engine Result Page), in their eye tracking tests. But we know that, Google runs a serious of tests before making any changes for their ad placement and the background of those ads etc. So its always ideal that we run similar tests on our blog and know which part of our blog receives more visibility or user attention. By knowing these things we can easily get the attention of more audience.
Source: GoogleBlog

Google Bus on Indian Roads

Google announced the launch of Internet Bus Project[on February 3, 2009] – a mobile bus designed to showcase the benefits of Internet to the people across the cities of Tamil Nadu[A state in India].
Google India Product Manager Prem Ramaswami said, “It is like a pilot study (for us). More than 19 per cent of Tamilians prefer Google Tamil for accessing the Internet and that is also one of the reasons to launch the bus project from Tamil Nadu,”.

Below video is really inspiring:

Its mainly aimed at people who are not aware of the power of Internet. This projects main aim is to showcase how the Internet can make everyday life simple through services like search, email, social networking, maps and others. The Internet Bus will be loaded with useful and informative content in English and Tamil.

Prem Ramaswami also told that this was like a pilot project for them and based on the response they get from this project, they would continue it in other states as well.
Google_bus_India
Inside_Google_bus_India

Follow Google Bus route:
03 Feb Chennai
05 Feb Vellore
06 Feb Krishnagiri
07 Feb Salem
11 Feb Erode
12 Feb Tiruppur
14 Feb Coimbatore

18 Feb Dindigul
19 Feb Madurai
23 Feb Tirunelveli
25 Feb Nagercoil
27 Feb Tuticorin
02 Mar Pudukkottai
03 Mar Tiruchirappalli

06 Mar Thanjavur
08 Mar Kumbakonam
10 Mar Neyveli
12 Mar Cuddalore
13 Mar Tiruvannamalai

If you are located in any of these locations or near by, then make sure you visit the bus and get the information. Do not expect any advance information, as this project is focused on people who do not know more about internet.

For more on photo updates: visit Picasa.
To track the route and for further info about the project keep watching Internet Bus Project.

Read, Reply, offline using GMail

Yes the title is true. You can now read, reply, star, access your mail Contacts, search etc using GMail.
You probably sitting there wondering how is it possible to send an email without internet connection?
Yes its not possible!
But whatever you write and whatever changes you make to your GMail when you are offline will be updated once you are connected to the internet using the same computer. And all the emails that you typed while you were offline will be sent automatically once you are online.
Thanks to Google GMail team.
Here is what GMail team has to say about it:

Once you turn on this feature, Gmail uses Gears to download a local cache of your mail. As long as you’re connected to the network, that cache is synchronized with Gmail’s servers. When you lose your connection, Gmail automatically switches to offline mode, and uses the data stored on your computer’s hard drive instead of the information sent across the network. You can read messages, star and label them, and do all of the things you’re used to doing while reading your webmail online. Any messages you send while offline will be placed in your outbox and automatically sent the next time Gmail detects a connection. And if you’re on an unreliable or slow connection (like when you’re “borrowing” your neighbor’s wireless), you can choose to use “flaky connection mode,” which is somewhere in between: it uses the local cache as if you were disconnected, but still synchronizes your mail with the server in the background. Our goal is to provide nearly the same browser-based Gmail experience whether you’re using the data cached on your computer or talking directly to the server.

This feature is going to save millions of time. We really love this feature.
Yahoo and MSN had provided this feature previously, but they need a client software to be installed. But Google doesn’t need one, except GoogleGears, and you need not even install that small software, if you are using Google Chrome.

To use this feature:-
Goto labs inside your GMail.
Gmail_Labs_offline_enable_disable

Enable Offline and save it.

To enable Offline Gmail, click the Offline link at the top(“Offline0.1” link in the upper right-hand side corner of your account, next to your username).

Now you will get a prompt to inform you to download Google Gears.
Gmail_Labs_Offline_gears

Now synchronization starts. All your email till date will be downloaded to your local hard disk. And if you are having a slow internet connection then you can click on the Flaky Connection mode to handle it.
Gmail_Labs_Offline_sync
Google Gmail team has been using this feature from many days, so we hope that the feature is almost ready to public use without any problem.
Offline Gmail will be available to everyone who uses Gmail in US or UK English over the next couple of days, so if you don’t see it under the Labs tab yet, it should be there soon.

Santa Google has limited gifts for 2008 Christmas!

One of the thread answered by AdsenseAdvisor says:- “We really appreciate the work you all put into building great sites. However, we feel that gift-giving is not the most appropriate gesture this year given the current global economic climate. I know you may be disappointed, but I hope you can understand our efforts to be fiscally responsible in these times.”

With all these, some publishers are reporting that they have received gifts from Google.
Here are some of the pictures posted in that same forum.
T-shirt-mug-pen-mousepad-sticker

The gift package are said to be arrived via UPS and included Shirt, a Mug, a Pen, a Mouse Pad and Paper with Google Logo.
But some of them got only the Mug(Better then nothing!).
Google-Mug
Mug-Google-Closer-look

Each Christmas Google use to send such gifts to some of its selected publishers and advertiser(maybe for those who earn them a lot), but for this(2008) Christmas Google thinks not to spend more(to cut down its budget, due to global economic crisis!). So we think it will limit the gifts only to its top most publishers and advertisers. At the most it may send some greetings to other selective publishers and advertisers.
Above gift images look great. It may be lot cheaper in terms of cost, but gifts are gifts and are usually priceless.
If you want to get something from Google, then get GMail stickers by sending them stamped, self addressed envelops.