It’ll show the faces of people who liked it, only if they happen to be your friends(on your list: GMail, Circle contact).

Here is a live video of the ads with +1 button, which we could spot on our blog:

You can read more about this here: Google’s +1 On Adsense Ads: Demo Video!

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Benefits of verifying your site

Verify your blog with Google with only a couple clicks! No need to copy and paste tokens anymore; this plugin makes calls to the Google Site Verification API to automate the entire verification process.
Once your blog is verified, you can then view search statistics and diagnostic information for your blog in Google Webmaster Tools or use a growing number of other Google services.

Requirements
This plugin needs WordPress 3.0 (or higher), PHP 5.2.0 (or higher), the JSON PHP extensions, and the CURL PHP extensions. The plugin won’t activate if these requirements aren’t met.

Procedure
1. Activate the Google Verification plugin on the Plugins control panel.
2. Navigate to Google Verification under Settings on the left sidebar.
3. Click “Start Verification”.
4. Follow the authentication prompts. Click “Grant access” when you are prompted to give your blog access to the Google Site Verification API.
Congratulations, your blog is now verified!

Below are some screen shots to illustrate the procedure

Then I got this error message:

Verifying your blog…failed, due to an error:
Error calling https://www.googleapis.com/siteVerification/v1/webResource?verificationMethod=META&alt=json: (400) The necessary verification token could not be found on your site. Try Again.

I just kept on trying for 3 or 4 more times and for my surprise, the verification process was successful.

Connecting your Webmasters Tool account with your Google Analytics account

Linking to the right analytics profile..

Why verify your site?
Once you’ve verified your site to Google, you get easy access to a wealth of tools and data from all these Google products:

Webmaster Tools: Improve your site’s performance in Google’s organic search results.
Google Accounts: Unified sign-in for Google products.
AdPlanner: Get the data to make better-informed advertising decisions.
Profiles: Control how you appear in Google.
Knol: Share your knowledge with the world.
Blogger: Publish yourself.
AdSense: Monetize your site by displaying targeted Google ads.
Sidewiki: Contribute helpful information alongside your web page.
Apps: Get reliable, secure collaboration tools.
Merchant Center: Upload product listings to Google.

Note: Your WordPress installation will just authenticate your Google username and password and it will not store it. So it’s safe to provide access to your Google a/c.

WordPress Plugin link: Google Site Verification Plugin

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But Google Gmail team is taking more efforts to make those ads as relevant and useful as possible.

With the introduction of priority mail, Gmail algorithms can now track what’s important mail for you and what’s not. And they also know what goes to your inbox, and what label you apply to your mails and what kind of messages are marked as SPAM.

GMail intelligently using these signals to track your interests, tastes and will start showing lesser and more relevant ads which will make sense to you.
And you may have to overcome your ad blindness, as these ads may start giving you coupon codes / discount codes from your local store for the things which you are interested in.

Ex: If you’re exchanging mails with your friends about gifting flowers for your girl friend for her upcoming birthday, then GMail algorithm may track your interest and may start showing discount coupon for ordering fresh flowers from your local flower store, for your girl friend.

Some years back I had seen people complaining about these ads reading the personal emails! lol [But back then, it was a serious issue]. So here is Google’s small disclaimer:

As always, ads in Gmail are fully automated-no humans read your messages- and no messages or personally identifiable information about you is shared with advertisers.

And as always, you can enable or disable this feature by visiting your GMail accounts Settings -> General Tab -> Importance signals for ads.

This feature is also enabled in your Google Apps email accounts. It’s interesting to see that, this feature is enabled by default, once it is rolled over to your account.

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Basically, Google will start showing this “+1″ button for it’s adword ads, search results and eventually let websites/blogs add these “+1″ buttons and help share/recommend good content to your friends or your “Social Circle“.

Source: Google Blog

If you are a webmaster and want to get invitation to get these +1 buttons for your site/blog, then signup for this newsletter from webmasters site.

Social Circle
Google Social Search helps you discover relevant content from your social connections, a set of your online friends and contacts. Content from your friends and acquaintances is sometimes more relevant and meaningful to you than content from any random person. For example, an online movie review is useful, but a movie review from your best friend can be even better.

Well, since this +1 signal will be one of the signal in determining the page rank or SERP position, some people will surely get prepared to trick it. Now have to wait and watch Google’s strategy to block it and give genuine search results and to be fair with the adword ads ranking.

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We all know how weird translations these automated translator tools can make. But still we use machines for translation when there are no human beings sitting beside us for translating the wisdom words!

If you are into content publishing, it doesn’t make sense to skip/ignore the majority of non-English speaking audience.

We have analyzed our analytics data and we realize how important this Google Translation can be interms of traffic. Not everyone will be using Google Chrome which automatically asks for language translation when you visit a website written in some other language than the one set default for your browser.

After analyzing our blog’s analytics, we found that, people are less likely to translate and read theoretical stuffs, rather they will translate and read stuffs which are practical and solve their pressing problems.
Ex: If someone wants to install this Google Language Translator on their website, then they are more likely to translate this page and read it in their language and try to implement it. But if I only talk about how important the Language translation tool is, then people are less likely to translate and read. Hope you get the point.

The how-to’s kind of articles are more often read even though it’s in other languages. Because, people are not much worried about the language and the fluency, rather they want to know the easy steps to get some work done immediately.

1-2-3 steps to install AJAX Google Language Translator on your blog
1. Visit Google Language Translator page.
2. Configure the script as you wish.

You can select the translation of only a particular section of your blog/website, like the content section and leave off the sidebar, header and footer.
You can select the placement of the translator tool, which appears on your blog/website.

and make sure to include your Google Analytics web property ID, so that you can track the translations and the geography of the translation request etc data.
3. Add the javascript code to your blog and you are done.

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Now capturing/creating that nostalgic moments of your life, like, the last day of your college, college trips or family trips or your baby’s birthday or anniversary slideshows or videos is at your finger tips.

Goto http://www.youtube.com/create click on your favorite app and authorize it. Now create your slideshow or remix video and directly publish it via your YouTube account.

To revoke any unintentional authorization, goto “My Videos” -> “Account Settings” -> “Authorized Sites” Manage third-party access to your YouTube account.

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Here is an except from Google blog:

We’ll soon start to change our in-ads notice icon to a new icon that expands to an “AdChoices” label. These notifications were developed by the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising to more proactively give users notice and choice about the ads they see. With the change from our “i” icon and “Ads by Google” label to these new notifications, we hope to show our support for this cross-industry initiative, and to increase our users’ understanding about ad choices through adoption of an icon they’ll see on ads across the web.

Source: Adsense blog

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Log into your Main Google Account.
Goto “My Accounts”.

OR

If you are inside GMail, at the top right corner there is a link for “Settings”. Inside Settings -> “Accounts and Import” tab -> Under “Change account settings:” -> Click on “Other Google Account settings”.

Now follow the screen shots below:
Click on “Authorizing application & sites”

Verify your Google Account once again use your regular Google username and password.

Some applications that access your Google Account (such as Gmail on your phone or Outlook) cannot ask for verification codes. To use these applications, you will not use verification codes. Instead, you’ll enter an application-specific password in place of your normal password. Common applications and devices that require an application-specific password include:

1. Enter the application name, that you are not able to login. Hit “Generate Password“.

2. In the next screen you will get a password and you can use this application specific password and log into your account.

3. You can click on revoke link to remove the application specific password previously generated.

If you check the “remember password for this computer” check box, then you need not remember this complicated password.

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